Swatch claims Samsung's smartwatch faces copied its trademark

Swatch claims Samsung's smartwatch faces copied its trademark
The saying if you can't beat them, join them doesn't really apply in this matter, but few probably remember that Swatch wanted to take on Google and Samsung with its own smartwatch and wearable OS about two years ago.

Now the company is making headlines again but for an entirely different reason. Swatch has filed a complaint against Samsung claiming the South Korean company infringed its trademark, Reuters reports. Apparently, some of the watch faces on the Samsung smartwatch strongly resemble Swatch's trademark. At the moment, Swatch's complaint asks for a trial, which also mentions “unfair competition and unfair business practices,” so we'll see how it goes.


Swatch, the company that owns important watch brands like Longines, Omega and Tissot, filed the complaint to the court in the Southern District of New York against two companies: Samsung Electronics Co and Samsung Electronics America Inc.

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8 Comments

1. Phonehex

Posts: 715; Member since: Feb 16, 2016

Swatch... Who ?

2. apple-rulz

Posts: 1840; Member since: Dec 27, 2016

Samsung either buys or copies or steals the work of others, no surprise there.

3. SaRPeR

Posts: 136; Member since: Mar 02, 2017

That's Apple you're talking about.

6. Tipus

Posts: 765; Member since: Sep 30, 2016

You're not even trying :)))

7. shm224

Posts: 211; Member since: Mar 19, 2015

5. cheetah2k

Posts: 2140; Member since: Jan 16, 2011

The issue is not with Samsung, its the fact that anyone can make a watch face that looks like a Tissot, Omega or Longines and sell it in the Samsung Store... Maybe the case here will be just for Samsung to police it more so that those infringing on the traditional look of any Swatch brands gets removed. It'll be hard for Swatch though, as far as I am aware, they've not patented any of their watch face designs..

9. gigicoaste

Posts: 429; Member since: Feb 21, 2016

I'm really curios if the implied watch faces are really made by Samsung or by developers. That would be a different story.. applicable to any platform.Actually not so much in IOS since the shape of watch doesn't allow to make watch faces as close to reality.

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