Swamped by deletions, Uber moves to automate the process
The result is the #DeleteUber movement that has pushed the Lyft app to fourth place on the App Store chart that measures the popularity of free apps in the store. Uber users have been deleting the app at such a rapid pace that Uber has had to automate these requests. Previously, the company had workers manually handle the deletion of each account which slowed down the entire process. The ride-sharing giant also added a password check for safety reasons.
As part of Uber's damage control, it has bared its teeth a little more with a statement about the immigration ban that says, "It’s unjust, wrong and against everything we stand for as a company." In addition, Uber is going to start a $3 million fund to help its drivers financially affected by the ban. Whether this will be enough to stop the bleeding is unknown at the moment.
We wouldn't be surprised to see many of those who deleted Uber this week, re-install the app the next time they need a ride.