Survey: Apple iPad turns in strong second quarter

"Global tablet shipments reached 24.9 million units in Q2 2012, jumping 67 percent from 14.9 million in Q2 2011. Demand for tablets among consumer, business and education users remains relatively healthy. Apple shipped a robust 17.0 million iPads worldwide and maintained its strong market leadership with 68 percent share during the second quarter of 2012. Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010."-Peter King, Strategy Analytics

The third-generation Apple iPad had a very good second quarter as opposed to the rest of Apple. While the Apple iPad sold 17 million units to beat analyst's expectations of 16 million tablets, the Apple iPhone sold 26 million units during the three month period which was 2 million phones shy of what Wall Street was looking for. Not only was the Apple iPad the hero of the quarter inside the Cupertino based firm, it also wore a bright red cape for the entire tablet market.

According to Strategy Analytics, the Apple iPad controlled 68% of the tablet market in the second quarter versus the 62% it had in the same quarter a year ago. A total of nearly 25 million tablets shipped in the period and the 68% is the highest share owned by Apple's tablet in two years. Android remained flat with a 29% slice of the pie. While that doesn't sound like Android made any progress in the quarter, the raw numbers show that shipments of Android tablets actually rose by 7.3 million units, but only kept pace with the increase in the entire tablet market.

"Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far."-Neil Mawtson, Executive Director Strategy Analytics

The next few reports should be interesting as a number of new models will be joining the Google Nexus 7 including a sequel for the Amazon Kindle Fire and the expected Apple iPad mini.

source: BGR

16 Comments

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posted on 25 Jul 2012, 14:21 8

1. Ohrules (Posts: 327; Member since: 11 Jun 2012)

prepare to be blown away by the Galaxy Note 10.1!!

posted on 25 Jul 2012, 16:24 2

5. stealthd (unregistered)

lol, good one

posted on 25 Jul 2012, 17:03 4

6. darkkjedii (Posts: 24487; Member since: 05 Feb 2011)

Yeah rite lol fat chance.

posted on 25 Jul 2012, 23:01 1

15. good2great (Posts: 1042; Member since: 22 Feb 2012)

haha this guy is always one of the first ones to comment on an apple article on some android cheerleader -ish haha

posted on 25 Jul 2012, 14:46 7

2. TheLibertine (Posts: 484; Member since: 15 Jan 2012)

Why? Another Android Tablet with some primitive software gimmicks and one good spec - an Exynos quad core. If that would be enough to beat the iPad, it would be dead allready.

In the tablet market, where expensive products rule over the budget class share (but may change with Google Nexus and iPad mini) and rich content is important, the iPad will continue to be the number one choice. More than 20 manufacturers of Android and Windows tablets - and all of them combined cant even take a third of Apples market share. Deal with it.

posted on 25 Jul 2012, 15:33

4. ph00ny (Posts: 1478; Member since: 26 May 2011)

Same was said about android phones and based on the latest stats, it doesn't look like Android tablet sales figure isn't as bad as most thought it would be after the release of the new iPad.

posted on 25 Jul 2012, 19:00

14. Aeires (unregistered)

Actually, a third (and growing) is about the market share Apple doesn't have with tablets.

posted on 25 Jul 2012, 15:32 4

3. ph00ny (Posts: 1478; Member since: 26 May 2011)

I'm just pointing out the obvious here but if there is an article for the fact that apple's iPad marketshare shown in positive light, where is the one about Apple missing the iPhone sales estimate by 2million?

posted on 25 Jul 2012, 17:07 4

7. Jay_F (Posts: 236; Member since: 29 Nov 2011)

How about the couple stock related articles from last night? Why worrying about trying to bash Apple? They still made a big profit, regardless of their iPhone sales. Q3 will have even less iPhone sales (until the very end when the new iPhone is projected to be released), but you know what, that's pretty much expected. This article was to show they're still the strongest by far in the tablet market and still growing.

posted on 25 Jul 2012, 17:10 3

8. darkkjedii (Posts: 24487; Member since: 05 Feb 2011)

That's due to people gearing up for the new one. C'mon man this happens every year when the new iPhone gets close to release.

posted on 25 Jul 2012, 18:55

13. ph00ny (Posts: 1478; Member since: 26 May 2011)

Sales estimates have those figures in mind when they're posted. I'm just merely pointing out the fact single positive event is posted when both information became available

posted on 25 Jul 2012, 17:21 3

9. QWIKSTRIKE (Posts: 1276; Member since: 09 Mar 2010)

Apple better enjoy this time before Windows 8 tablet launches! The iPad will go the way of the iPhone....

posted on 25 Jul 2012, 17:54 4

10. darkkjedii (Posts: 24487; Member since: 05 Feb 2011)

Going the way of the iPhone would b a good thing, since it's the single best selling phone in history. And getting ready to light it up in sept/oct. I know u hate apple, and wanna bash them but at least bash right lol

posted on 25 Jul 2012, 18:03 3

11. Jay_F (Posts: 236; Member since: 29 Nov 2011)

Lol what a momo. Do you honestly think that Windows 8 will beat out even Android in the tablet market?

posted on 25 Jul 2012, 18:51 2

12. Evil_SaNz (Posts: 259; Member since: 20 Oct 2011)

It's also a best seller for premium outdoor reading.

posted on 26 Jul 2012, 03:02 3

16. Reverence (Posts: 224; Member since: 16 Jul 2012)

in the phone arena, yea there are better phones than iPhone but in when it comes to tablets, iPad is the best