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Sundar Pichai says when WP and BB have more users, Google will make apps

Posted: , by Michael H.

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Sundar Pichai says when WP and BB have more users, Google will make apps
Windows Phone and BlackBerry users are always asking why Google is so eager to support iOS, but not their platforms. Google has given the same answer before, and new Android chief Sundar Pichai has reiterated it once again: if you don't have the users, you don't get the apps. The comment came on the heels of Pichai saying that Google Play Music All Access would be the newest Google app to make its way to iOS.

Pichai had just finished talking about how how it is "in Google's DNA... to be universally accessible", and how the company cares "about reaching users all over the world, including the five billion users who don’t have smartphones today." The idea of course is that Google wants its services in the hands of everyone. And then, good old Walt Mossberg asked about Windows Phone and BlackBerry, to which Pichai responded:
We want to reach as many people as possible. For platforms that don’t have that many users at scale, we have great HTML5 apps. If they get more users, we will make apps.
It's a response that we expected, and one that makes sense. Even a company of Google's size has limited resources and needs to pick and choose where to put development efforts. There's no clear idea of how many users a platform would need to get Google's attention though. 

source: AllThingsD

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posted on 30 May 2013, 17:08 12

1. kaliil10 (Posts: 145; Member since: 16 May 2012)

he did not gave us sufficient answer as a wp user ( Nokia lumia 920)

posted on 30 May 2013, 17:45 9

7. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)

He did, how much people have WINDOWS PHONE?

posted on 30 May 2013, 23:24 1

35. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

around 8-10% of world population i guess

posted on 31 May 2013, 00:25 5

36. raunak (Posts: 507; Member since: 12 Oct 2011)

8-10% of the WORLD POPULATION? Are you kidding me? thats like 700 million people. WP is yet to reach 70 million.

posted on 31 May 2013, 02:19 1

37. o7o (Posts: 111; Member since: 26 Jun 2009)

He meant of smartphone users.

posted on 31 May 2013, 03:34

39. the_best (Posts: 139; Member since: 14 Oct 2012)

it doesnt make sense in if the want to cash in on wp and bb, but it does make sense if they really dont want to give them a healthy boost and eventually take marketshare from android.

posted on 31 May 2013, 11:05

43. akki20892 (Posts: 3902; Member since: 04 Feb 2013)

how many users u need google? wp is gaining, make apps google.

posted on 30 May 2013, 17:09 5

2. papss (unregistered)

I can understand that but it's clear that Google and M$ don't play we'll together and only the consumers pay for the butting of heads.

posted on 30 May 2013, 17:57 10

10. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

Sure, because Google and Apple have a great relationship. Those two are like peas in a pod.

Don't try to make the issue something it isn't. Google supports what is worth supporting. That's why there are iOS apps, and that's why Google made BB apps back in the day. WP is growing, and if it keeps gaining steam, Google will build for it.

posted on 30 May 2013, 18:12 2

11. Credo (Posts: 749; Member since: 19 Apr 2012)

As a Windows Phone user, i have to agree!


posted on 30 May 2013, 18:15 5

12. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)

Google won't build anything for WP, because Microsoft and Google have become bitter arch enemies that are competing for the same space...

posted on 30 May 2013, 18:26 4

13. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

Again, are Apple and Google not competing?

posted on 30 May 2013, 18:35 4

14. papss (unregistered)

I have to disagree Michael. Google knows Apple isn't going to be the one to watch out for in the long term so They don't think of them as big of a threat as they used to be.

posted on 30 May 2013, 20:52 4

29. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

So, Google sees/saw BlackBerry 10, Tizen, Firefox, bada, and webOS as threats? That's why Google never isn't/didn't build for those platforms?

posted on 20 Jun 2013, 00:05 1

46. KINGJUAN27 (Posts: 210; Member since: 02 Jul 2012)

Google doesn't want to build native apps on WP and BB bcos they don't want competition. Cos you know if they build apps for WP and BB that would attract customers away from Google Android. They're just saying that they will build apps if WP and BB will have more users but the truth is they're making every step to get rid of smaller OSes like WP and BB, Google is hindering growth for smaller OSes! That's just how evil businesses work! And hey Michael H, IDK if you're just dense or stupid or if Google is paying you! This strategy of theirs is quite old and obvious!

posted on 30 May 2013, 19:42 5

19. jsdechavez (Posts: 758; Member since: 20 Jul 2012)

Well, there can't be too many players, right? Destroy the smaller competitions first by ignoring them and hindering growth. That's what Google's playing.

posted on 30 May 2013, 20:53

31. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

Now that's the first reasonable argument I've heard.

posted on 30 May 2013, 21:38 4

33. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

Ummm. If Google was out to kill the smaller O/Ss, they wouldn't provide Html5 access. But Sundar just said that Html5 is the option until the smaller O/S gets to critical mass.

So now where is the conspiracy to kill off the smaller O/Ss? (Confused)

posted on 30 May 2013, 23:19 4

34. smartphone (Posts: 160; Member since: 21 Oct 2011)

you are missing the main point sir,
IOS and android don't share OEMs while wp8 does and google knows that if it gain share it distract their OEMs.

And apple and google not competitors in most of Google's offering but MS is like search engine,mail,docs,browser,OS,cloud storage and many more that's why the don't want MS to succeed.

Even if WP starts selling 10M plus devices per quater they will still ignore it.

posted on 31 May 2013, 04:22 3

40. Henrik (Posts: 141; Member since: 18 Feb 2012)

Your argument is flawed and way too simplified.

Google don't even have to build the app themselves, Microsoft have numerous times offered to build it for them. All that Microsoft need is to get access to the same API's that other platforms have been given. But Google flat out refuses to play nice, as we have clearly seen with the latest round of Microsoft's own WP8 YouTube app.

Their "mutual building of an YouTube app" of late is nothing more than using an iframe interface to link the videos to the mobile site counterparts, which is already available and therefor not a step forward at all. It's not the same thing as a native app, Microsoft is not being given access to the API's.

Don't try to make Google into this benevolent and friendly company that doesn't at time resort to anti-competitive behaviour against existing and upcoming competitors, because then you should really read up on the subject. They are, just as Microsoft and Apple, selectively enforcing power where it's beneficial for them to enforce it.

There is no love for Microsoft from Google, and there is no love going the other way either. They are competing over so much more users and services than Apple and BlackBerry combined (especially seeing as Google and Microsoft share the exact same consumer segment, whereas Apple and BlackBerry is targeting a slight different crowd).

posted on 31 May 2013, 08:54

42. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

By that logic, Google would have no issue with building apps for BlackBerry, because they don't share hardware partners, but the same reasoning applies.

I'm not trying to make Google out to be benevolent, I'm simply not convinced that Google is evil either, and actively attempting to harm any other companies. The market doesn't warrant Google spend the resources to build a native app. The users still have access to most Google services through HTML5 apps, they aren't locked out completely.

posted on 01 Jun 2013, 05:33

44. Henrik (Posts: 141; Member since: 18 Feb 2012)

BlackBerry is a dying platform, they have not shown any signs of gain (compared to the loss) for the last two years. They have decreased by an alarming rate with nothing stopping it. There's no reason putting any significant weight behind it anymore, if that means you can get a competitor out of the way for cheap.

Windows Phone, on the other hand, have been more than doubling its user base each year, and even managed to increase its market share when Android have gone backwards (which should've been an impossible task when up against the user base of Android and iOS). And there's no signs of it slowing down either, now that the budget phones are finally out.

And, as I said, Google don't have to spend any quantities of money on building the app themselves - Microsoft have already offered to build it for them. All Microsoft need is access to the proper API's. So the argument about no good enough cost-effectiveness is really kind of silly, since it'll be Microsoft doing the work for them for free.

So, in the light of that - you tell me what it looks like when Google don't want to let Windows Phone have a native YouTube app. Seems kind of fishy, don't it? And so says Microsoft also.

posted on 30 May 2013, 17:10 13

3. Gawain (Posts: 423; Member since: 15 Apr 2010)

BB has 80 million users. WP has even more. I say to Sundar, get a bigger shovel because I am not buying what you're digging.

posted on 30 May 2013, 17:39 6

4. SpideyMan (Posts: 4; Member since: 25 Mar 2013)

This should back up what Mr. Sundar is presenting: Google: 2012 Mobile User Survey - keynote for source.

8% of mobile usage is BB
4% of mobile usage is Wp

Compared to:
43% Android
37% iOs

posted on 30 May 2013, 17:51 4

8. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

How many are on BB10? Because that's the real issue. Google has apps for BB7 and below.

posted on 30 May 2013, 17:41 5

5. shahulvm (Posts: 124; Member since: 01 Apr 2012)

Their revenue is in billions and they cannot afford few hundreds to make apps for other platforms...

Crap excuses...What is more users, how many? just being diplomatic with answers...

It just shows their ideology, you want my services then use my OS & apps (that couldnt work for apple)

posted on 30 May 2013, 17:55 7

9. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

A few hundred to make an app? You should probably research that, because if you can make an app for a few hundred bucks, I've got some good ideas.

"It just shows their ideology..." is that why they make so many iOS apps, because they want people to use Android?

If someone chooses BB10 or WP, it should come with the understanding that Google is only offering HTML5 apps for you. Expecting anything more is just silly entitlement. Google doesn't owe you anything because you chose a platform that doesn't have many users. Should Google also spend the resources to build dedicated apps for every Linux distro too?

posted on 30 May 2013, 20:41 2

26. Edmund (Posts: 656; Member since: 13 Jul 2012)

" is that why they make so many iOS apps, because they want people to use Android? "

No michael, it's because they know that IOS (iphone) users are loyal to the platform/ecosystem and won't be switching to android anytime soon.
Economic studies have shown that companies occupying an oligarchical position in the market are able to charge higher prices than normal due to a lack of competition. Make no mistake, this is a strategic move by Apple and Google to keep users firmly planted in their respective positions, be that android or IOS.

posted on 30 May 2013, 17:44 4

6. bossmt_2 (Posts: 454; Member since: 13 Oct 2009)

Everyone posting against what he's saying think of it this way. If you could put money in an account and get 40% return you'd consider that worth the time, if you had to do the same or more effort and got only 8% return when the 40% option is still on the table you'd not seriously still work on the other options would you?

Sure you increase your demand but as it is google is fighting a war with Apple and wants to make money on their android devices as well as Apple's devices, why would they risk their main supply revenues to potentially add much smaller areas of revenue. Not to mention the support and more that you have to do.

posted on 30 May 2013, 18:41 2

15. galaxymega6.3 (banned) (Posts: 33; Member since: 08 May 2013)

the problem is, who use wp and bb?

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