Study claims Siri and Google Assistant are equal

Study claims Siri and Google Assistant are equal
There have been plenty of tests when it comes to the various voice assistants available on the market these days and generally the consensus is that voice assistants are pretty good. Each one has its strengths and weaknesses, but for the most part they do the job that people need (except for Bixby. Bixby is just flat out bad.) By far the most common uses of voice assistants are for playing music, checking the weather, setting timers, making a shopping list, and other fairly mundane tasks. When you get into more complex requests Google Assistant often comes out ahead though.

But, Microsoft wanted to do a different kind of study on the topic of voice assistants. Rather than looking at accuracy, Microsoft wanted to see how much people use voice assistants and how. Perhaps surprisingly, Microsoft found that both Siri and Google Assistant were used by an equal portion of respondents (36%), and suggested this was likely due to the prevalence of iOS and Android phones and not as much because of home smart speakers. Alexa was the third most used at 25% and Cortana came in at a surprising 19%. Bixby, if it was included, might have been part of the 1% "other" voice assistant category. 

Microsoft's study found that more and more users want to be able to take actions with voice assistants, including getting directions, researching or comparing products, or performing various shopping tasks. But, despite the growing usage of voice assistants, Microsoft found that 41% of respondents had concerns about privacy when it came to devices that could be always listening. 



1. LawnBoy

Posts: 203; Member since: Feb 23, 2019

BS. There are 2 phone brands in my house. 1 is Apple and the other is Samsung. GA kicks the crap out of SIRI. It's not even close.

7. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Next time actually read the article-for most MUNDANE tasks, Google and Siri are equal, but for more complicated tasks, Google comes out ahead. If you actually had and used both voice assistants, you’d know that to be true.

10. TheOracle1

Posts: 2340; Member since: May 04, 2015

Going by the deliberately misleading clickbait title he's correct in saying GA is far superior. Equal in number of times used isn't an indicator of anything other than maybe Apple customers use Siri more often than Android customers use GA. Personally I just started using GA regularly and the adoption rate is probably still low for GA. The title is BS.

14. sgodsell

Posts: 7570; Member since: Mar 16, 2013

PhoneArena left out one important fact from Microsoft's study. It was performed in the US, and not the rest of the world. Oh, and Google Assistant blows past Siri, by a mile. You know what's really funny, is to the day developers still cannot make any Siri apps for Apple's one and only smart speaker (it's a stretch to call it smart), their overpriced HomePod. Also with Siri and SiriKit you have to create an iOS app. With Google Assistant you have the option to create apps on the backend or server side to extend Google Assistant. Siri doesn't have anything like that. Google Assistant supports smart displays, and Apple's Siri doesn't have or support anything like that.

15. sgodsell

Posts: 7570; Member since: Mar 16, 2013

This article is made to look like Siri is on par with Google Assistant in terms of smarts and capabilities. However it's showing usage percentages. Just look at and you will see that Google Assistant and Siri are tied at 36% in terms of amount of usage, which is not actual smarts or capabilities. It's interesting that 5000 people in the US were surveyed.

2. ahmadkun

Posts: 661; Member since: May 02, 2016

wow .. those people obviously trying hard

16. sgodsell

Posts: 7570; Member since: Mar 16, 2013

Look at the site and you will see that Siri is tied with Google Assistant in terms of actually amount of usage, and not in terms of actual smarts.

3. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Not surprised Cortana had a decent showing. First, she’s on every Windows 10 PC and second, Alexa is now part of Cortana’s repertoire.

4. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

Yeah F'n right. Siri is very good, Google Assistant is very awesome.

5. briankeithmays

Posts: 36; Member since: Dec 18, 2013

This study is dead wrong! I use siri and Google assistant everyday, and in the real world Google assistant is far superior to siri.!

6. jeffpom

Posts: 68; Member since: Dec 11, 2016

While I agree with the comments - that Google Assistant has taken the lead... I understand the point of the study, and what they are saying they studied. In which case, both are equal. And - the hope is Siri will improve and be better. They looked at completing tasks. Both assistants do that well. Siri shortcuts may help Siri take the lead, but Google is ahead of the game in integrating tasks into the assistant. With Google having smart home speakers - this is important to them.

17. sgodsell

Posts: 7570; Member since: Mar 16, 2013

The study was about amount of usage, and not about actual smarts or capabilities. Which Siri is still dead last. To this day developers still cannot make a Siri app for Apple's one and only smart speaker. Just go to and check out the article for yourself. The percentages are about the amount of usage, and not in terms of smarts or capabilities. PhoneArena has left out that important part. Not to mention it's a survey of 5000 in the US.

8. cmdacos

Posts: 4319; Member since: Nov 01, 2016

Pretty impressive that GA after only being out for a little more than 3 years is kicking Siri's ass in functionality and is matching usage stats.

9. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

How is that impressive? Market share alone dictates that Google Assistant should be doubling up usage stats. The fact Siri sucks as bad as it does makes it even more mystifying. BTW, I’m an Apple user but I’ll be the first to say Siri blows when compared to Google or Cortana.

11. iloveapps

Posts: 909; Member since: Mar 21, 2019

This kinda tells that most people use iPhones and use siri as voice assistant. Well I do because I don’t trust android/google with my data. Bixby is simply a failure from Samsung that is why most user remapped it to something useful.

12. TheOracle1

Posts: 2340; Member since: May 04, 2015

"Most people use iPhones"? Are so brainwashed you've lost track of reality?

18. sgodsell

Posts: 7570; Member since: Mar 16, 2013

It's a survey of 5000 in the US. So it's not the world usage by no means. Check out yourself.

13. twens

Posts: 1183; Member since: Feb 25, 2012

From a pixel 2xl user to iPhone XS Max I can tell you the two are not even close. Being a Ghanaian GA easily understands my ascent whiles Siri struggles most of the time. Moreover GA just works. You don’t have to struggle to get it to understand you. I think they’re not on the same level. I don’t use Siri on my iPhone but I did when I had my pixel.

19. Valdomero

Posts: 704; Member since: Nov 13, 2012

Recently I've started using Siri for very basic mundane tasks, like reminders or text someone or tell me what I have in the week. Other requests Siri struggles and only sends me web links of things it "thinks" it's the result.

20. vickygamit

Posts: 54; Member since: Aug 16, 2012

Study must be conducted by same people who are in charge of crappy windows 10 update

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