Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers

Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers
A report from Consumer Intelligence Research Partners suggests that if it weren't for the Apple iPhone making its long awaited appearance on T-Mobile's line-up, the carrier would have lost 300,000 to 400,000 current subscribers to other operators that offer the phone. The actual figure could have been much higher. A poll taken before the iPhone landed on T-Mobile showed that 25% of the carrier's subscribers were planning on switching to the iPhone for their next handset.

The 300,000-400,000 figure comes from a survey of  500 phone activations between April and June, 75 of which were on T-Mobile. Prior to offering the Apple iPhone on the nation's fourth largest carrier, T-Mobile had been promoting its network and unlimited plans for unlocked iPhone users. In the quarter following the April debut of Apple's iconic device on T-Mobile, the latter sold more than half a million units of the phone.

Now that T-Mobile reps can point to an iPhone of the carrier's own, there is no longer the fear that customers will bolt to another operator just because of the still-popular handset. Can T-Mobile use this momentum to make a move toward the nation's third largest carrier, Sprint?

source: electronista

Related phones

iPhone 5
  • Display 4.0 inches 1136 x 640 pixels
  • Camera 8 MP (Single camera) 1.2 MP front
  • Hardware Apple A6 1GB RAM
  • Storage 64GB, not expandable
  • Battery 1440 mAh
  • OS iOS 10.x


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless