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Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers

Posted: , by Alan F.

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Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers
A report from Consumer Intelligence Research Partners suggests that if it weren't for the Apple iPhone making its long awaited appearance on T-Mobile's line-up, the carrier would have lost 300,000 to 400,000 current subscribers to other operators that offer the phone. The actual figure could have been much higher. A poll taken before the iPhone landed on T-Mobile showed that 25% of the carrier's subscribers were planning on switching to the iPhone for their next handset.

The 300,000-400,000 figure comes from a survey of  500 phone activations between April and June, 75 of which were on T-Mobile. Prior to offering the Apple iPhone on the nation's fourth largest carrier, T-Mobile had been promoting its network and unlimited plans for unlocked iPhone users. In the quarter following the April debut of Apple's iconic device on T-Mobile, the latter sold more than half a million units of the phone.

Now that T-Mobile reps can point to an iPhone of the carrier's own, there is no longer the fear that customers will bolt to another operator just because of the still-popular handset. Can T-Mobile use this momentum to make a move toward the nation's third largest carrier, Sprint?

source: electronista

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posted on 02 Aug 2013, 21:33 5

1. kozza3 (Posts: 715; Member since: 17 Oct 2012)

i would love iPhones if they were different, i don't understand how people just settle for the way they are now...

posted on 02 Aug 2013, 21:37 7

2. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

It's a phone dude, not everyone is spec driven. Apples target demographic is the mainstream consumer, they couldn't care less about specs. They just want a phone that works, and provides a rich end user experience.

posted on 02 Aug 2013, 21:49 10

4. a_tumiwa (Posts: 378; Member since: 16 Mar 2012)

it`s not just a spec, but their design and feature are not much improve too , they dont offer something big new. i dont know the reason to upgrade the iphone if i use the older one because the older one is also "just work".

posted on 02 Aug 2013, 21:59 5

5. Shatter (Posts: 2036; Member since: 29 May 2013)

If you don't care about specs then why would you ever upgrade your iphone. I mean you are getting the same software as the new versions.

posted on 02 Aug 2013, 23:31 2

10. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

You're speaking as a techie Shatter. My point was about the mainstream consumer, which you are not. You know tons more than them.

posted on 02 Aug 2013, 23:51 2

14. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

Also people upgrade their phones for a lot of reasons. Wear and tear over the course of a year, exclusive features, like Siri on the 4S which looked like the 4, as well as others.

posted on 03 Aug 2013, 10:12 2

24. kozza3 (Posts: 715; Member since: 17 Oct 2012)

i never said anything about specs and i wont even get started there but iphones are just so boring you always stuck with whatever apple decides you like yea ios 7 made some real changes but it just seems like one of those things you can get in any color as long as its black

posted on 04 Aug 2013, 11:48

34. McLTE (Posts: 922; Member since: 18 Oct 2011)

Dark Jedi is right.. most people just don't care. Period.

They want a cute phone that works and does the same thing their friends friend does - so they can struggle with how to work the phone together - and they all want the SAME calorie counting apps!

You wouldn't believe how many people I talk to about tech stuff that buy things just because a friend has one - completely uneducated decision, just purchasing because Becky and Sammy has one and they say it's cool.

And yes, those same people upgrade too. I work with a gal who has an iPhone 4s - she is talking about wanting to upgrade it when the contract is up because hers seems a bit "tired". asking if she'd done anything to help performance like a reset or uninstall unused apps - she says with a screwed up face "well then I'd lose stuff!"

posted on 05 Aug 2013, 17:39

35. gagdude (Posts: 33; Member since: 18 Mar 2013)

the "just works" argument is so old now. android's ICS UI overhaul deprecated "just works" as it brought the user friendliness of android up to par of iOS.
heck even before, it is much easier to drag n' drop a pdf from your computer to an android device, while it would take hours of headache on iOS (if its even possible)

so does iOS "just work?" hardly. this is a bs statement

posted on 04 Aug 2013, 06:45

33. anywherehome (Posts: 971; Member since: 13 Dec 2011)

People are simply not smart
52% of US population don't mind Prism
US people don't mind murdered US soldiers in Iraq because of intentional lie about mass destruction weapons existence in Iraq by US gov

And they don't mind even this product from 1990:

goo (dot) gl/Wlry5S

It's really just the proof they are able to buy even a sh*t from Apple :-)

posted on 02 Aug 2013, 21:38

3. PootisMan (Posts: 259; Member since: 02 Aug 2013)

The people want what the people want.

posted on 02 Aug 2013, 22:18

6. Emmanuelz (Posts: 214; Member since: 01 Aug 2013)

T-mobiles line up is great they have every high end device.

posted on 03 Aug 2013, 00:31

15. -box- (Posts: 3991; Member since: 04 Jan 2012)

Except the Lumia 1020, Optimus Pro, and a few others I can't think of right now.

posted on 03 Aug 2013, 01:12 4

18. Emmanuelz (Posts: 214; Member since: 01 Aug 2013)

Lumia phones dont sell anyways. People dont like windows phones. Optimus pro isnt a popular phone. Remember we need to think like an average user they are going to purchase the top phones in the market. They are not aware of the stuff we know

posted on 02 Aug 2013, 22:21 5

7. 1113douglas (Posts: 198; Member since: 04 Jul 2013)

i dont really understand why people choose iphones over galaxies their is so much less to do on it, and the galaxy is the same price.

posted on 02 Aug 2013, 22:40 4

8. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)

Because not everyone likes galaxy phones! Using your logic, we should all get Samsung galaxy's and have zero variety.

posted on 02 Aug 2013, 23:36

12. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

Choice only matters to 1113douglas, when that choice is android. In the real world, people buy what they want/like...choice.

posted on 03 Aug 2013, 09:22 1

22. flynfree (Posts: 374; Member since: 09 Jun 2013)

Every time I visit to tmo, most of the people want iphone are girly, senior citizen, teenager, there are some adult male, a body builder figure using Apple iphone.

Sometimes I just wondering those adult male, and ask myself are they really men, or. ... soft gender! !!

posted on 03 Aug 2013, 13:32

29. quakan (Posts: 1396; Member since: 02 Mar 2011)

Picking an iPhone says that much about a person? Wow tell me more Confucius.

posted on 02 Aug 2013, 23:07 3

9. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)

ya right. Sprint is basically going bankrupt because of iPhone deal. TMobile will suffer a similar fate. Going into bed with Apple only has one on top, the ugly beatch named fappleasia

posted on 03 Aug 2013, 00:34 1

16. -box- (Posts: 3991; Member since: 04 Jan 2012)

I could see sprint failing, but T-Mobile has some good stuff going for it. Faster LTE rollout, JUMP, no contracts, cheaper rates, better reception and call quality than sprint (where the networks overlap), and a better selection of phones, among other things. Though they did get rid of that Carly chick, apparently?

posted on 03 Aug 2013, 01:06

17. joey_sfb (Posts: 6541; Member since: 29 Mar 2012)

Any deal that don't make money suck! A deal that would wipe out the company cash reserve is horrific!

What is Sprint CEO thinking when he signed the deal with Apple!
He should have waited for a better deal with Apple or give better discount to other phones.

posted on 02 Aug 2013, 23:32 3

11. trixie (Posts: 14; Member since: 15 Jul 2013)

I love iPhone all the way!Go Apple be on top again!

posted on 02 Aug 2013, 23:38

13. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

It never stopped being on top, it's simply been joined by some very good android devices.

posted on 03 Aug 2013, 03:35

19. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

iPhone for me everything else sucks

posted on 03 Aug 2013, 04:49

20. bugsbunny00 (Posts: 2195; Member since: 07 Jun 2013)

APPLE is the reason how t-mobile got that much customers..wow.

posted on 03 Aug 2013, 09:20

21. rallyguy (Posts: 620; Member since: 13 Mar 2012)

Polls are very unrealizable. Also, like every other carrier, how many millions of dollars did they loose to offer the iphone.?

posted on 03 Aug 2013, 10:02

23. jamesedward318 (Posts: 99; Member since: 25 Dec 2010)

The iPhone didn't keep me with T-Mobile. I switched over to them last week and quickly switched back to AT&T. Their data speeds suck in Cleveland Ohio.

posted on 03 Aug 2013, 12:31

28. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)

The only reason i carry a iphone is because... I LOVE MY iMAC... The best desktop computer ever... Go Apple.

posted on 03 Aug 2013, 21:53

31. xtian1103 (Posts: 363; Member since: 11 Feb 2012)

undeniably great phone, the iphone 5 still is the yardstick the new phone will be compared to. wether you like it or not. i like my htc one, i even used a galaxy s3 (well, traded it for an xperia zl) but hey i still can't stop using an iphone 5. it's a break from all the customizations of an android phone. as much as i'm beginning to embrace android now than before, an idevice really feels snappier even compared to quadcore beasts from other brands. i only really wish it to be a bit bigger sort of like a 4.7 inches screen.

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