Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers

Study: Apple iPhone saves T-Mobile from losing up to 400,000 customers
A report from Consumer Intelligence Research Partners suggests that if it weren't for the Apple iPhone making its long awaited appearance on T-Mobile's line-up, the carrier would have lost 300,000 to 400,000 current subscribers to other operators that offer the phone. The actual figure could have been much higher. A poll taken before the iPhone landed on T-Mobile showed that 25% of the carrier's subscribers were planning on switching to the iPhone for their next handset.

The 300,000-400,000 figure comes from a survey of  500 phone activations between April and June, 75 of which were on T-Mobile. Prior to offering the Apple iPhone on the nation's fourth largest carrier, T-Mobile had been promoting its network and unlimited plans for unlocked iPhone users. In the quarter following the April debut of Apple's iconic device on T-Mobile, the latter sold more than half a million units of the phone.

Now that T-Mobile reps can point to an iPhone of the carrier's own, there is no longer the fear that customers will bolt to another operator just because of the still-popular handset. Can T-Mobile use this momentum to make a move toward the nation's third largest carrier, Sprint?

source: electronista

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)



1. kozza3

Posts: 778; Member since: Oct 17, 2012

i would love iPhones if they were different, i don't understand how people just settle for the way they are now...

2. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

It's a phone dude, not everyone is spec driven. Apples target demographic is the mainstream consumer, they couldn't care less about specs. They just want a phone that works, and provides a rich end user experience.

4. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

it`s not just a spec, but their design and feature are not much improve too , they dont offer something big new. i dont know the reason to upgrade the iphone if i use the older one because the older one is also "just work".

5. Shatter

Posts: 2036; Member since: May 29, 2013

If you don't care about specs then why would you ever upgrade your iphone. I mean you are getting the same software as the new versions.

10. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

You're speaking as a techie Shatter. My point was about the mainstream consumer, which you are not. You know tons more than them.

14. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Also people upgrade their phones for a lot of reasons. Wear and tear over the course of a year, exclusive features, like Siri on the 4S which looked like the 4, as well as others.

24. kozza3

Posts: 778; Member since: Oct 17, 2012

i never said anything about specs and i wont even get started there but iphones are just so boring you always stuck with whatever apple decides you like yea ios 7 made some real changes but it just seems like one of those things you can get in any color as long as its black

34. McLTE

Posts: 922; Member since: Oct 18, 2011

Dark Jedi is right.. most people just don't care. Period. They want a cute phone that works and does the same thing their friends friend does - so they can struggle with how to work the phone together - and they all want the SAME calorie counting apps! You wouldn't believe how many people I talk to about tech stuff that buy things just because a friend has one - completely uneducated decision, just purchasing because Becky and Sammy has one and they say it's cool. And yes, those same people upgrade too. I work with a gal who has an iPhone 4s - she is talking about wanting to upgrade it when the contract is up because hers seems a bit "tired". asking if she'd done anything to help performance like a reset or uninstall unused apps - she says with a screwed up face "well then I'd lose stuff!"

35. gagdude

Posts: 33; Member since: Mar 18, 2013

the "just works" argument is so old now. android's ICS UI overhaul deprecated "just works" as it brought the user friendliness of android up to par of iOS. heck even before, it is much easier to drag n' drop a pdf from your computer to an android device, while it would take hours of headache on iOS (if its even possible) so does iOS "just work?" hardly. this is a bs statement

33. anywherehome

Posts: 971; Member since: Dec 13, 2011

People are simply not smart 52% of US population don't mind Prism US people don't mind murdered US soldiers in Iraq because of intentional lie about mass destruction weapons existence in Iraq by US gov And they don't mind even this product from 1990: goo (dot) gl/Wlry5S It's really just the proof they are able to buy even a sh*t from Apple :-)

3. PootisMan

Posts: 266; Member since: Aug 02, 2013

The people want what the people want.

6. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

T-mobiles line up is great they have every high end device.

15. -box-

Posts: 3991; Member since: Jan 04, 2012

Except the Lumia 1020, Optimus Pro, and a few others I can't think of right now.

18. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

Lumia phones dont sell anyways. People dont like windows phones. Optimus pro isnt a popular phone. Remember we need to think like an average user they are going to purchase the top phones in the market. They are not aware of the stuff we know

7. 1113douglas

Posts: 200; Member since: Jul 04, 2013

i dont really understand why people choose iphones over galaxies their is so much less to do on it, and the galaxy is the same price.

8. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Because not everyone likes galaxy phones! Using your logic, we should all get Samsung galaxy's and have zero variety.

12. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Choice only matters to 1113douglas, when that choice is android. In the real world, people buy what they want/like...choice.

22. flynfree

Posts: 374; Member since: Jun 09, 2013

Every time I visit to tmo, most of the people want iphone are girly, senior citizen, teenager, there are some adult male, a body builder figure using Apple iphone. Sometimes I just wondering those adult male, and ask myself are they really men, or. ... soft gender! !!

29. quakan

Posts: 1419; Member since: Mar 02, 2011

Picking an iPhone says that much about a person? Wow tell me more Confucius.


Posts: 456; Member since: Nov 19, 2011

ya right. Sprint is basically going bankrupt because of iPhone deal. TMobile will suffer a similar fate. Going into bed with Apple only has one on top, the ugly beatch named fappleasia

16. -box-

Posts: 3991; Member since: Jan 04, 2012

I could see sprint failing, but T-Mobile has some good stuff going for it. Faster LTE rollout, JUMP, no contracts, cheaper rates, better reception and call quality than sprint (where the networks overlap), and a better selection of phones, among other things. Though they did get rid of that Carly chick, apparently?

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Any deal that don't make money suck! A deal that would wipe out the company cash reserve is horrific! What is Sprint CEO thinking when he signed the deal with Apple! He should have waited for a better deal with Apple or give better discount to other phones.

11. trixie

Posts: 14; Member since: Jul 15, 2013

I love iPhone all the way!Go Apple be on top again!

13. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

It never stopped being on top, it's simply been joined by some very good android devices.

19. androiphone20

Posts: 1654; Member since: Jul 10, 2013

iPhone for me everything else sucks

20. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

APPLE is the reason how t-mobile got that much

21. rallyguy

Posts: 620; Member since: Mar 13, 2012

Polls are very unrealizable. Also, like every other carrier, how many millions of dollars did they loose to offer the iphone.?

23. jamesedward318 unregistered

The iPhone didn't keep me with T-Mobile. I switched over to them last week and quickly switched back to AT&T. Their data speeds suck in Cleveland Ohio.

28. Topcat488

Posts: 1419; Member since: Sep 29, 2012

The only reason i carry a iphone is because... I LOVE MY iMAC... The best desktop computer ever... Go Apple.

31. xtian1103

Posts: 364; Member since: Feb 11, 2012

undeniably great phone, the iphone 5 still is the yardstick the new phone will be compared to. wether you like it or not. i like my htc one, i even used a galaxy s3 (well, traded it for an xperia zl) but hey i still can't stop using an iphone 5. it's a break from all the customizations of an android phone. as much as i'm beginning to embrace android now than before, an idevice really feels snappier even compared to quadcore beasts from other brands. i only really wish it to be a bit bigger sort of like a 4.7 inches screen.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless