Strong demand will result in Apple AirPods shipments rising 100% this year

Strong demand will result in Apple AirPods shipments rising 100% this year
Apple's wearables unit is on fire thanks to the Apple Watch and the AirPods. The former is the most popular smartwatch in the world and the latter are the most popular earbuds. During Apple's fiscal fourth-quarter (July through September) the company's wearables division reported a tremendous 54% jump in revenue year-over-year to $6.52 billion. A report published today by Bloomberg cites anonymous people "familiar with the company's production plans" who say that Apple will double shipments of the wireless Bluetooth accessory to 60 million units this year. The report notes that demand for the pricier $249 AirPods Pro has greatly exceeded expectations.

Unveiled late last month, the high-end AirPods Pro features water resistance and noise cancellation. And with three different silicon tips to choose from, users can customize the fit so that the earbuds stay in their ears. Those with the first or second-generation AirPods are constantly worried about the buds falling out of their ears. With Transparency mode enabled, AirPods Pro wearers can hear outside noises. By pressing the force sensor on the AirPods Pro located on the stem, users can switch between Transparency mode, Active Noise Cancellation, and disabling both features. When Active Noise Cancellation is enabled, a microphone facing outwards detects ambient sounds that are quashed by the anti-noise technology used on the device. At the same time, an inwards-facing microphone listens for internal noises which are also canceled by the AirPods Pro anti-noise technology.

The Apple AirPods had 50.2% of the "hearables" market during the second quarter


Right now, those ordering the AirPods Pro on Apple's website have to wait two to three weeks before the accessory is shipped. The contract manufacturers that Apple employs to assemble the earbuds are running at full steam. Other companies are trying to build up their factories' technical capabilities to wrangle a deal out of Apple to produce the product. Currently, the AirPods are being manufactured by two firms out of China (Luxshare Precision Industry Co. and Goertek) and one located in Taiwan (Inventec Corp). The units delivered from China are subject to the import tax that the U.S. currently imposes on certain products shipped from China.


According to IDC, during the second quarter of this year Apple had 50.2% of the "hearables" market with Samsung a very distant second with a 10.2% market share. While the latter's Galaxy Buds are second behind Apple, the gang in Cupertino has another top ten listing with the Beats Powerbeats Pro. Besides Samsung, Apple does have competition in the true wireless sector from Sony, Google (soon to launch), Amazon and Microsoft's upcoming Surface Earbuds. This category covers completely wireless earbuds. The difference between true wireless earbuds and wireless earbuds can be illustrated by looking at the original Google Pixel Buds and the new (yet to launch) Pixel Buds. The former pairs with a phone wirelessly but has a cable connecting the left and right earbuds; the new Pixel Buds are completely wireless with no cables anywhere.

Counterpoint analyst Pavel Naiya wrote, "Apple also edged rivals because true wireless as a category is the preferred choice over wireless earphones, due to factors like better sound quality, portability, and ease of use." Apple's Beats Powerbeats Pro was fifth on the list while the Samsung Galaxy Buds were third followed by Sony's true wireless offering. 57% of those surveyed said that they have the AirPods in mind as a possible choice when the time comes to purchase a true wireless wearable.  

Apple introduced the OG AirPods in December 2016 and the second-generation AirPods were launched this past March. Priced at $159 with a wireless charging case, the latter AirPods debuted the H1 chip bringing "always-on" Siri to the accessory. That same chip is also employed on the AirPods Pro.

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40 Comments

1. audibot

Posts: 678; Member since: Jan 26, 2017

there you go again alan thinking apples the greatest and only apple has earbud sales. the sales wouldn't be that high if people could by just 1 to replace the lost one that fell out

33. mackan84

Posts: 631; Member since: Feb 13, 2014

You can. It’s $69 dollars each.

2. User123456789

Posts: 1150; Member since: Feb 22, 2019

Must be the name. Competition has lower price, better audio and much more battery endurance.

4. RevolutionA

Posts: 476; Member since: Sep 30, 2017

The name has all that reflects in their products which you can't use because you can't afford

8. User123456789

Posts: 1150; Member since: Feb 22, 2019

I have ipad 6 ... :)

10. Tipus

Posts: 905; Member since: Sep 30, 2016

"You can't afford" - typical sheeple

32. Vokilam

Posts: 1369; Member since: Mar 15, 2018

“People buy because of Apple logo” - typical android sheeple.

17. JMartin22

Posts: 2387; Member since: Apr 30, 2013

This is such a dumb and pointless post that only aims to try to be elitist. Most people on this site that don’t use Apple could probably easily afford them

3. chargerboy unregistered

Most people don’t care about audio. They want whatever Apple makes. Sad but true.

9. User123456789

Posts: 1150; Member since: Feb 22, 2019

Yes. This is true. If Apple makes iphone 12c with plastic body, 2Gb, 16Gb, A12, Single 13MP 1/3.6" , BT4.2 , 5.5" HD and 2300 mAh for $490 at least 50 million units will be sold.

11. Papa_Ji

Posts: 878; Member since: Jun 27, 2016

and if its physical look is same as that of Pro max.... then I bet the real max Pro can't cross 1M sale mark... almost all the unit sold will be the the cheaper one (12c).

5. darkkjedii

Posts: 31598; Member since: Feb 05, 2011

My favorite Apple product, outside of the Apple Watch.

6. VariableCheapskate

Posts: 196; Member since: May 29, 2019

Not from any audio enthusiasts, again.

7. Locked-n-Loaded

Posts: 62; Member since: Sep 13, 2019

Waiting on the Huawei freebuds 3 in the USA. I own the airpods and the connection functions and reliability on Android are limited

16. whatev

Posts: 2412; Member since: Oct 28, 2015

Why does apple’s success make android fans so butthurt? What did apple do to you all? I mean, the fact that many people buy and enjoy their products doesn’t have to affect your lives to this point, don’t you think?

18. User123456789

Posts: 1150; Member since: Feb 22, 2019

We buy what we think is good for us. No matter brand. Not because of the logo.

24. whatev

Posts: 2412; Member since: Oct 28, 2015

Then why criticizing people who buy something different than what you like?

31. Vancetastic

Posts: 1754; Member since: May 17, 2017

Maybe they are not criticizing the people, but the product itself. I think that's allowed in our free society.

34. whatev

Posts: 2412; Member since: Oct 28, 2015

What about comments 2, 3, 6 and their derivatives, oh, those enter into the product criticism category, my bad...

39. Vancetastic

Posts: 1754; Member since: May 17, 2017

I said "maybe". Try reading.

25. mrochester

Posts: 1037; Member since: Aug 17, 2014

That's what every consumer does.

26. midan

Posts: 3114; Member since: Oct 09, 2017

"We buy what we think is good for us. No matter brand. Not because of the logo." We do exaxtly same

29. Vancetastic

Posts: 1754; Member since: May 17, 2017

Uh, sure. LOL.

30. Vancetastic

Posts: 1754; Member since: May 17, 2017

Whether we want to admit it or not, we are all somewhat influenced by brands and logos. It's human nature.

38. darkkjedii

Posts: 31598; Member since: Feb 05, 2011

The Corvette logo gets me every time lol.

41. Vancetastic

Posts: 1754; Member since: May 17, 2017

And you're honest about it! Imagine that!

21. Vancetastic

Posts: 1754; Member since: May 17, 2017

Why do Apple fans get so upset when someone has an opinion that runs contrary to their own? Apple doesn't need defending...enjoy your Airpods.

23. whatev

Posts: 2412; Member since: Oct 28, 2015

What does that have to do with people saying AirPods are crap? Do you see me on galaxy fold articles saying that thing is crap? No, well then it’s not about getting upset for others having different opinions but upset about you trolling which is different, don’t you think?

27. midan

Posts: 3114; Member since: Oct 09, 2017

nailed!

28. Vancetastic

Posts: 1754; Member since: May 17, 2017

You, of all people, think I'm trolling? Now that's hilarious. But seriously, don't let these guys upset you.

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