Strategy Analytics: Apple and Samsung tie for global smartphone supremacy in Q4

Strategy Analytics: Apple and Samsung tie for global smartphone supremacy in Q4
According to data from Strategy Analytics, Apple and Samsung were tied for the top spot among global smartphone vendors as each shipped 74.5 million handsets in the fourth quarter. Both rivals controlled 19.6% of the worldwide market during the October-December period. The numbers show two companies moving in opposite directions. Samsung saw its shipments drop from 86 million in the fourth quarter of 2013, while Apple saw its shipments of iPhones soar from 51 million in the previous year. On a percentage basis, Samsung controlled 29.6% of the global market during the fourth quarter of 2013 and Apple owned 17.6%

For all of 2014, Samsung still finished on top with shipments of 317.2 million handsets worldwide, good for 24.7% ownership of the global smartphone market. That was down from 2013's total of 319.8 million, which worked out to a 32.3% slice of the smartphone pie. Apple shipped 192.7 million iPhone units in 2014, up from 153.4 million the year before. Neil Mawston, Executive Director at Strategy Analytics, says that Samsung might have to consider buying rivals like BlackBerry in order to show growth this year. Apple was led by strong demand for the 4.7-inch Apple iPhone 6 and 5.5-inch Apple iPhone 6 Plus. Both phones allowed Apple to compete with large-screened Android handsets.

Lenovo-Motorola was third with 24.7 million handsets shipped in the fourth quarter, good for 6.5% of the market. Huawei was right behind, shipping 24.1 million units during the three month period. That gave the company a 6.3% share of the global market during the quarter. Global shipments during the quarter rose 31% to 380.1 million smartphones. For the year, 1.3 billion smartphones were shipped with strong growth in China, India and Africa.

Strategy Analytics also released stats related to total mobile phone shipments. For the fourth quarter, Samsung led the way with shipments of  95 million, down from 118 million in the 2013 quarter. Apple snagged the second spot with its 74.5 million shipped iPhones. Microsoft was third with 50.2 million phones shipped. For the year, Samsung remained on top shipping 405 million mobile phones. Microsoft was second with 199.7 million phones in transit.

source: StrategyAnalytics (1), (2)



1. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

Apple is absolutely raping, yet people still hate. You seen it here folks. Apple can post the best profit for a quarter in HISTORY and haters claim to still be unimpressed.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I wonder where all the users are hiding after claiming Apple was dying.

30. Johnnokia

Posts: 1158; Member since: May 27, 2012

After the huge damage from Microsoft, Nokia finished 2014 as the world second largest phone manufacturer.

8. AfterShock

Posts: 4147; Member since: Nov 02, 2012

If we all said, yay? Would it make the your sphincter pucker string all tight and happy again? Perhaps buy into another system where you don't have to be raped for something everyone else buys an just works.

10. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

I'm here to encourage the idea of not simply hating a particular Company. As I type from my nexus 5, I'm can admit I'm a huge Apple fan and huge Google fan. This site is overrun with people who hate Apple, and I'm on a mission to convince people it's okay not to hate. So, you were saying?

16. AfterShock

Posts: 4147; Member since: Nov 02, 2012

I hate iOS, no doubt, company no problem, its business. I'm allowed to feel that way as others are too. I detest chest thumping twits proclaiming victory or praising a dollar figure of a company like they had anything to do with it. That draws the hate you seek to quell.or that its some meaning of greatness, yup so is Mcd's. I doubt you are a major share holder, and I doubt apple fans need help defending their wares much. BTW, this is a tech site duh, no wonder its over run with Android folks, not sharpest tool in shed I'm guessing. Go break knee at a Apple sight, almost as bad rodeneye demanding equality for wp among fans lol wtf...this is a tech site not a fashionista site or one for folks with abandonment issues ffs. Enjoy tech leave bs dollar races for wall street. Impressed lol, yup they over charge I'm impressed you find victory in that.

19. AfterShock

Posts: 4147; Member since: Nov 02, 2012

To the few I find good folk here sorry for my outburst. That first post is just a flame bait piece an I walked into it. Yes, I did say. Go ahead Mxy, flame suit on.

35. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Then you are doing a real lousy job: calling haters to people and putting words on the mouth of people that never said them. All while rubbing in their faces what it's a sad day for many. Not preciselly an appealling way to convince people to not hate.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

The fact that they are hating proves that they are impressed!

12. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

True that!

32. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You_Dont_Say. You have a very warp mindset if you think Android user hate iOS user. We are all users, not owner of either. I am happy that Apple is doing well, Android is also doing well despite the constant whining of Samsung. Samsung still cash in 20 billions of dollars for their smartphone sales. Yeah! last year is 39 billons. Well, if Samsung is not happy, there are many other Android vendors that would be happy to trade places with them.

34. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

I have not seem anyone claiming they are unimpressed, just you claiming that some hater says that... and trying to start a flame war.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

apple-samsung duopoly from 47% down to 39%, that's all i see

7. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

Which tells you exactly why the market share argument is silly. Flood the market with thousands of companies and your market share will drop. The true test is being able to grow your shipments despite new entrants. Apple is doing this very well and Samsung must find a way to improve.

31. RebelwithoutaClue unregistered

There is a difference though, Apple has no competition when it comes to iOS based smartphones. While the 6/6+ is certainly a step up from the 5s, the bigger screen itself was a 100% guarantee they would sell record amount of devices (so no I am not impressed at all, expected this). Samsung not only has Apple as its competitor, they have to compete with other Android sets featuring similar specs, screen sizes, etc. But also brands who sell similar phone specs for way less money. Also (which is another point entirely) since Apple controls its own ecosystem, it's much easier to predict what users want/need. What features to implement. Just dive into the big data pool they have on their own servers. Samsung (or other Android makers) don't have this, Google controls the ecosystem. And while there are still ways to find out what the user wants, it's more difficult and not as thorough. PS trying to convince people here it's okay to not hate is rather naive and pointless. Just stick to your own behavior towards people, you might make more of a difference.

37. TBomb

Posts: 1579; Member since: Dec 28, 2012

I thnik your name is misleading.... I think you do have a clue, Mr. Rebel

3. saucexD

Posts: 62; Member since: Jan 20, 2015

Ouch... Out of all the tons of smartphones Samsung sells.. Compared to Apple... Now that Apple has what everyone wanted, bigger screens, Samsung will have a hard time.

4. silencer271

Posts: 254; Member since: Apr 05, 2013

by the end of 2014 apple and samsung were down compared to others. Seems Huawei and Lenovo are picking up steam.

6. Youraveragejoe

Posts: 134; Member since: Oct 31, 2014


9. greenelektron

Posts: 537; Member since: Sep 10, 2014

This proves that there are lots of rich people in this world.

28. Doakie

Posts: 2478; Member since: May 06, 2009

No. It just proves that lots of people bought iPhones. There are plenty of idiotic people who put their smartphones on credit cards.

13. mrtharris

Posts: 1; Member since: Jan 27, 2015

Well samsung have done marvelous to catch up to i phone who would have though any one could have done it But samsung a great phone .I can't wait to get my hands on sg 6 next month. I not for the iPhone yet until it catches up to samsung. The iPhone best brand but samsung best phone by about 2 years.

14. quakan

Posts: 1418; Member since: Mar 02, 2011

The Apple-Samsung smartphone duopoly marketshare primarily dropped due to market expansion. As we can see, Apple had growth in sales and Samsung only took a slight loss.

17. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Plus a $50 yoy premium on new iPhone. That didn't hurt, was no real $50 of new tech though unless you count that wasted money they are making back from gt Tech?

15. milo299

Posts: 3; Member since: Jan 28, 2015

I like the business way of Apple, but I don't like bying they product, trademark of Apple too expensive.

18. nctx77

Posts: 2540; Member since: Sep 03, 2013

Two ships passing in the night. Guess which one is the Titanic.....

22. Nathillien unregistered

This is the only quarter in a year Apple is releasing a phone. Of course they have a peak here - it's the same every year.

25. AfterShock

Posts: 4147; Member since: Nov 02, 2012

They sold more then any other quarter too. At a higher profit per piece.

33. willytbk

Posts: 252; Member since: Aug 15, 2012

it's true that Q4 is the highest amongst other Q for Apple and also other vendors usually, but this Q4 2014 Apple managed to shipped the same amount of volumes with Samsung (which is from previous year 2013 and before that, samsung Q4 numbers always higher than Apple). that's the point.

26. emart

Posts: 2; Member since: Jan 28, 2015

The reason apple made it to the top is because most of the companies i know of are giving iphone for free. So if samsung wants to stay on top, they simply need to kiss the corporate's a***s.

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