Strategy Analytics: Android's global smartphone market share has peaked

Strategy Analytics: Android's global smartphone market share has peaked
With the latest data from Strategy Analytics showing a small decline in Android's global smartphone market share, the researcher says that Google's open source OS has peaked. The data shows that Android powered handsets accounted for 84% of all smartphones shipped globally in the third quarter. That was down 1 percentage point sequentially from the 85% global smartphone share that belonged to Android in the second quarter.

According to Strategy Analytics executive director Neil Mawston, barring a collapse in the number of Apple iPhone models that are sold worldwide, the highest market share reading that Android can hope to achieve is 85%. During the third quarter, 12 out of every 100 smartphones shipped globally, was an Apple iPhone. Windows Phone snared 3% of the global smartphone market in the three month period that ended in September, while BlackBerry kept a 1% share.

Despite dropping that percentage point in Q3, Google exerted more control over the Android landscape in the period. Of all Android devices shipped in the third quarter, 37% were packed with a forked version of Android. That was down from the 39% share that forked Android devices held in the prior quarter. That should mean more money in the till for Google, since it means slightly more Android phones shipped with Google Search, YouTube and Google Maps on board. Google makes money from selling ads on these applications. Money is also made from taking a piece of sales made on the Google Play Store. Forked versions of Android do not come with Google services. 

Samsung has seen its market share of Android devices decline to 25% in the third quarter, down from 35% last year. According to Strategy Analytics, Xiaomi is taking some business away from Sammy by selling its phones at a price close to cost, and making money on accessories. Samsung prices its phones higher in order to capture a higher profit margin on each sale.

source: WSJ

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25 Comments

1. techspace

Posts: 1037; Member since: Sep 03, 2012

Now everything depends on android one...they can't increase their marketshare unless they get more people to use smartphones.

9. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Agreed. While there may be some switching back and forth by existing smartphone users, the new target group is those without smart phones. Third world countries are the biggest part of that group, but there are also those who still run feature phones, and either don't feel the need for a smart phone, don't want the added complexity of one, or both. Where I live it's about 50-50 between smart phones and dumb phones. A person's line of work could also play a part, if they work in a construction, agricultural, or industrial setting they may not want to risk damage to a more expensive phone.

25. networkdood

Posts: 6330; Member since: Mar 31, 2010

At close to 85%, it is absurb to be concerned about how Android cannot get any more of the worldwide share... Nice mobile web redesign, PhoneArena ...I wonder how many ads I am blocking now...

2. corporateJP

Posts: 2458; Member since: Nov 28, 2009

With so many iPhone 6's sold, this is expected. I just figured it would be a higher drop. Samsung's market share is the interesting point, probably explains their refocus on entry-level devices. WP...3%...with the Nokia name still etched on the devices. This gets interesting now that the iconic name comes off those devices. Soon, Fisher Price and Dora the Explorer will have a higher market share...

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

iPhone 6 sales were only considered for 9 days in Q3.

17. ruwie

Posts: 103; Member since: Sep 25, 2014

apple sales percentage also decline if you compare their sales percentage from Q3 last year to Q3 this year.

22. frederick333123

Posts: 76; Member since: Jun 15, 2013

no you are completly wrong..they anoounced it 2 weeks befor...it was more thna last year...

24. ruwie

Posts: 103; Member since: Sep 25, 2014

I am telling about percentage. In percentage basis, thay fell from last year. The decrease came despite Apple smartphone shipments increasing from 33.8 million to 39.3 million.

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

they also forgot to mention that Apple-Samsung duopoly decline from 50% to 35%, huge drop within a year, eventhough total sales slightly increase

5. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Not that I doubt you, but are you getting your information from a reputable source or is this some number that you have come up with on your own? And can you share a link to your source?

6. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

10. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Needlessly rude answer to a courteous comment; get yourself some manners...

11. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Sorry, I am at work so I cant open the link you sent (STUPID INTERNET FILTERS!!!) but when I get home Ill have a look at them. And yes, Ill take a calculator if your giving one away. LOL

12. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

you're welcome

23. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

A couple of things here. While Samsung and Apple have seen a market share dip in the 4Q both had phones that had been released late in the quarter. I would look for those numbers to rise 1Q 2015 and the article you referenced was about Xaiomi becoming the number 3 smartphone manufacturer which is not true either at this point as Googles sale of Motorola to Lenovo was just completed the other day moving Lenovo to the #3 spot over Xaiomi. On second thought you can keep the calculator as I think you will need it more than I will.

7. fzacek

Posts: 2486; Member since: Jan 26, 2014

Good thing Samsung's market share is declining. Samsung has been ruining Android's reputation...

8. hurrycanger

Posts: 1766; Member since: Dec 01, 2013

Yea, sure...

15. MEeee

Posts: 438; Member since: Oct 19, 2011

It seems like everyone now is following Samsung with the phablets.

19. DroidMystic

Posts: 91; Member since: Oct 31, 2014

Did everyone follow Motorola by making cellular phone? Or did in some point Samsung and others followed iPhone with multiple point touch screen instead of one touch finger? At the end many followed Samsung with the Phabet and they are getting even better.

16. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Why so? Samsung makes great hardware, the only capable OEM to eat Apple's sales in the high-end market, great after-sales customer service. The only thing wrong with Galaxies is touchwiz, they need to rebuild it from ashes.

18. fzacek

Posts: 2486; Member since: Jan 26, 2014

Yeah. TouchWiz is the problem. Samsung's TouchWiz is what has created Android's reputation for being "laggy", "cluttered", "slow", "cumbersome", "difficult-to-use", etc...

13. MEeee

Posts: 438; Member since: Oct 19, 2011

Samsung will rise again in 4Q with the Note 4 and higher in 2015 with the S6.

21. DroidMystic

Posts: 91; Member since: Oct 31, 2014

Samsung want make the Galaxy S6 in Q4 to protect the Note 4 sell and the Note 4 won't be as successful as the Note 3 was because of to many concurrence that are really good phabet like the so popular iPhone 6 and iPhone 6S, the Nexus 6 not many phones will get Lollipop until December advantage of Nexus 6 to sell better for one month, Droid Turbo, LG G3, Huawei Ascend Mate 7 already sold 1 millions... Note 4 is one of the best phone but people have choices and that will affect somehow the sell.

14. Xenaz

Posts: 144; Member since: Apr 28, 2013

Android has devoured almost all the mid-range and low-end segment of the global market, and the high-end segment is the battlefiled between Android and iOS. While the remaining are covered by WP and BB. Though I am an Android fan but I am not a fan of domination. Hope we will have a more balanced mobile OSes share in future so that we the consumers can have more choices to choose just like the feature-phone era.

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They may have most of the low and midrange segment, but that segment isn't tapped out either.

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