Sprint offers your name as your number for $3 a month

This is a collaboration between Sprint and Palo Alto company Zoove holding millions of such numbers, where you dial twice asterisk and follow up with numbers matching the name.

When dialling such a number, the phone will either ring or you can have an app send an automated message as an answer or a text.
Would you spend $3 on pimping out your number like this?
source: Sprint via AllThingsD