Sprint files lawsuit against AT&T over its misleading 5G Evolution logo

Sprint files lawsuit against AT&T over its misleading 5G Evolution logo
AT&T wanted to be ahead of the curve when it comes to 5G commercial services and decided that a good way to do that is to roll out a “5G Evolution” logo to all compatible smartphones and networks under its service.

According to Sprint, the “5G E” logo displayed on customers' phones doesn't mean that they would benefit from 5G technology, which is not yet available in the United States. Apparently, the said logo is meant to indicate that those phones are using 4G LTE Advanced technology.

As Engadget points out, AT&T's move has been mocked by rival carriers such as T-Mobile and Verizon, but it looks like Sprint has taken a more serious approach. The network operator filed a lawsuit in federal court with the sole purpose of preventing AT&T from using the 5G Evolution logo on its devices or any advertising materials.


In its claim, Sprint says that while all U.S. carriers are striving to be among the first to market with a wireless 5G service, but AT&T has sought to gain an unfair advantage in the race to 5G by launching a nationwide advertising campaign that misleads customers into believing that its current 4G LTE Advanced network is, in fact, a 5G network.

The “5G E” logo showing up on many of AT&T's smartphones is indeed misleading since many consumers don't even know 4G LTE Advanced network really means. The technology, which isn't new, enables certain phones to receive more data at once, thus offering much faster speeds than typical LTE. Basically, instead of speeds from 5 Mbps to 12 Mbps, LTE Advanced speeds can reach up to 300 Mbps.

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9 Comments

1. Greenmule

Posts: 129; Member since: Apr 24, 2017

Sprint, of all of the carriers, has other issues to spend its money on: like VoLTE everywhere.

3. iphart

Posts: 24; Member since: Oct 17, 2018

Exactly these fu**ers (Sprint) need to concentrate on themselves improving their crappy network. What do they get out of this lawsuit?

4. cncrim

Posts: 1586; Member since: Aug 15, 2011

I want Sprint to win, Att lie to customers and get them yo jump ship. And it go the long way, example go on CRaiglist or marketplace if someone sell you i7 for price i8 and they are insisting it the i8, will you pay for it?

5. iphart

Posts: 24; Member since: Oct 17, 2018

Anybody who signs up with AT&T thinking they actually have 5G service is an idiot.

2. LAgurl

Posts: 95; Member since: Dec 05, 2018

I hate sprint but I'm glad they did this. It's true At&t be lying to their customers and they know it. Hopefully Sprint wins this lawsuit and At&t has to go back to putting ”4G” on their phones.

8. ZombieHunter

Posts: 265; Member since: Oct 13, 2013

Explain how AT&T is lying? They are not advertising 5G, they are advertising 5G E, which is obviously different. If you don't know what you are signing up for, you are stupid. There is ZERO chance of Sprint winning this. AT&T has the right to call it anything they want. If they want to call it "Super fun happy beans V10" they can. "5G E" is not a 5G standard, so tough luck Sprintees. If customers want to sue for deception, they can try, but this isn't up to Sprint to sue on behalf of confused customers. I guarantee that AT&T stole their thunder, and Sprint is mad because they didn't think of it first.

6. DarthJarJar

Posts: 56; Member since: Feb 01, 2018

As much as I think Att should lose this; can ATT counter sue sprint for telling their customers they’ll get 4G or even 3G speed on their phones? Cause a phone in airplane mode gets as much internet as a sprint phone.

7. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

This isn't a new practice. T-Mobile labels their HSPA as 4G. This lawsuit is a sham and publicity stunt by Sprint. Sprint's unfortunate customers should file a class action lawsuit against Sprint for any advertisement where Sprint or Boost claim they have a fast reliable network. That's more realistic.

9. ZombieHunter

Posts: 265; Member since: Oct 13, 2013

No doubt

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