Sprint CEO Dan Hesse steps in front of the camera to explain what 'unlimited' means

Sprint CEO Dan Hesse steps in front of the camera to explain what 'unlimited' means
CEO Dan Hesse stepped in front of the camera once again, this time making a convincing argument about why Sprint's unlimited plan really means unlimited services for the customers of the nation's third largest carrier. Hesse notes that in the dictionary, the word unlimited doesn't mention words like throttling, overage and metering which the executive said is all code for capping your service.

There is no question that some of the major U.S. carriers are resorting to things like throttling or data capping in order to ease the congestion on jammed up carrier pipelines. Hesse has picked a good time to promote his firm's unlimited service. In a press release that was released along with the ads, Sprint said that its customers don't have to worry about surprises on their monthly bill from data overage charges. Nor do they have to keep track of how much data they are using in fear of using too much bandwidth and thus having the speed of their data plan unilaterally slowed down, a process known as "throttling". Sprint's senior Vice President of Corporate Marketing, Bill Morgan, said, "If you have to worry about additional charges appearing on your bill based on usage, that's not an unlimited plan. We chose to use Mr. Hesse to deliver that message because he's become a trusted voice."

Sprint's "Simply Everything" plan offers unlimited calling, web, text, email, GPS, TV, radio, and social networks on the carrier's 3G and 4G pipelines for $99.99 a month plus a $10 premium data charge for smartphones.

source: Sprint via Engadget

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52 Comments

38. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Its true, the $99.99 + $10 Premium Data charge isn't necessarily the best deal in wireless. Complain all you want about apples to apples, the real value always has been the Everything Data 450 for $79.99, the price including the smartphone data charge. I've been a Sprint salesman at a preferred retailer for 3 years now, and the plan rocks. I can also count on 2 hands the number of people who either wanted the $99.99 unlimited everything individual plan or the $189.99 unlimited everything family plan. Both everything unlimited plans are exempt from receiving any type of "Employee Discount" on your monthly bill, so unless you're calling businesses or house phones all day long, the included unlimited cell-to-cell and nights and weekends starting at 7pm (not 9pm like some) make it a tremendous deal for all but the most heavy callers, even before a modest 10% monthly discount (of which there are plenty to choose from). You could argue these days that most anyone that wanted a fancy phone is more likely to spend their day texting and on facebook than calling. There are different options if you don't fit in that category. And for anyone thinking the 4g phones like the Evo or Epic get doubled up with both the 4g charge and premium data charge, your "simple math" is off. All smartphones, regardless of being 4g or 3g only, get hit with the same $10 fee now. There is no 4g fee anymore, its one charge. Still beats the pants off competing plans from any carrier, especially with no throttling or data caps. Now if we could only dump Nextel before 2013...what a waste of time

44. jbash

Posts: 345; Member since: Feb 07, 2011

Thank you and Amen! I have also been a Sprint sales consultant for a prefered retailer for 2 years.

32. jamesedward318 unregistered

I've been seeing more and more folks leave Sprint in alarming numbers. And where are they going? Verizon. I too don't mind paying a bit more for my bill knowing that I am going to get the service I require and need. I think I will stay parked here on Verizon for some time to come.

37. jbash

Posts: 345; Member since: Feb 07, 2011

Umm, I dont know where you got that incorrect information. Sprint had its best customer growth since 2006 this past year. I think you have that confused with T-Mobile. Enjoy the coming Data Cap, what did you expect when apple signed with VZW. lol

18. Evo user unregistered

I pay about 165 for 4 smartphones....1500 min and unlimited everything else after 25% discount...can any of the other major carriers beat that...nope and sprint has been good to me...its no verizon but I save a crap load of money...

21. Das70

Posts: 124; Member since: Jan 05, 2011

You guys are all fools.LOL I pay $60 a month for umlimted everything. My Girlfriend pay $40 for umlimited everything. We get great service in our area. Yes its Metropcs. Prepaid are great if they work in your area. Unless I go clear cross the country Im great with my phone. Yeah the internet is a bit slow without using wifi. But so what. Its all dooable. Anyone paying anywhere close to $100 for phone service a month are just plain nuts if they have other options they can use. Its all an excuse that Verizon is the best. It has nothig to do with that. Its all about the phone addiction some seem to have. They need the latest every 6 months.

26. Evo user unregistered

Umm...for four smartphones at my price its a little over 40 a month per phone for a nationwide carrier...umm fool I think not...

45. Das70

Posts: 124; Member since: Jan 05, 2011

Thats a family plan. I have an individual plan and unlimited everything. I doubt you do.

48. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

for some its about phone addiction but for most its about reliability. a lot of consumers could care less about smartphones unlimited data or text, they just want to be able to communicate when they need to. just b/c you are a cheap-skate doesn't mean that you are any smarter than anyone else. it actually could mean that you don't have the credit to get service with a regular carrier & have to pay a hefty deposit so you are glad for a service like MetroPCS. Unlimited everything for $60 with mediocre service...is that really a good deal? For someone like me who's only phone is a cell & only uses 89 mins a month is an unlimited everything plan really necessary? not really...but $90 gets me what i need. $30 more a month than your $60 plan to have the flexibility to travel nationwide if i need to is worth it vs. possibly paying $30 extra in roaming fees in one phone call or being without service at all. a bike is cheaper to purchase/maintain than car & it will even get you from point A to point B but which would you rather have...

17. deezy

Posts: 46; Member since: Feb 10, 2011

Usually you get what you pay for (best coverage - Verizon, best phones - AT&T). With Sprint, you don't always get what you pay for ($10 premium data charge for 4G even if you don't have 4G in your area). Honestly Sprint's expensive for the crap they offer (not talking about the EVO here). I'd rather go to Metro PCS than Sprint...

22. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

Verizon = best coverage correct, ATT=Best phones??? WTF where are you coming from? ATT phones suck since ATT keeps their Android phones on chains due to alot of security threats, Plus they are Anti Android, They hardly give android apdates. Best phones go to Again Verizon(Droid 2, Iphone4, Droid incredible, Driod Pro Upcoming: Thunderbolt, Bionic, Stealth, Revolution, Merge, And Xperia Play) but also T-mobile (Google nexus one, Nexus S, G2, Galaxy S 4G, My touch 4G, Moto CliQ 2. Upcoming:HTC Pyramid, Sidekick 4G, Nokia C7, G2X*) But t-mobile doesnt have the coverage to make them top phones unless u live in those Great T-Mo coverage spots...i do :).

29. clevername

Posts: 1436; Member since: Jul 11, 2008

Half your Phones you mentioned arent even out. Att has the iPhone 4, the samsung focus, HTC surround, HTC inspire(att EVO), captivate, and atrix(good phone victim of bad network). Verizon used to be behind in phones but I think that they are almost tied. The differentiating factor being WP7 devices. Then again "best phones, Best network" are subjective terms. Att is better than vzw where I live. Metro and tmo can't even get texts here, and sprint although having slower 3G speeds and no 4G here, are just as reliable with voice as verizon. But I know that's not the case everywhere and not everyone agrees or cares about the "best phones".

46. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

thats why i mentioned upcoming and Att killed its inspire and Atrix with its "4G" until they show real progress then they can own best phones but for now the iphone4 focus and captivate are doing it.

13. Sprint user unregistered

Sprint's coverage is SPOTTY!!! U.S. Cellular is a regional carrier and put them to shame with their AMAZING call coverage and NO DROPPED CALLS.

15. p0rkguy

Posts: 685; Member since: Nov 23, 2010

U.S. Cellular is in Sprint's roaming partners. Means the call coverage you're likely getting from Sprint is a U.S. Cellular tower in case you didn't know what roaming was. To say a roaming partner of Sprint's has better coverage than Sprint is just stupid.

30. Sprint user unregistered

Sorry BUDDY! I was with USCC since it was Prime Co and I just switched to Sprint last August. I'm very disapointed. I was never roaming at all with USCC. I could be deep into my basement and have full signal. Sprint I drop calls EVERYWHERE and can barely get a signal in my house. SAD! I cannot wait till my contract is up or they let me out of it. I'd travel all over the USA and have SIGNAL and AMAZING call quality everywhere among all my friends with different carriers. I live in the city of Chicago. Sprint is SPOTTY!

34. ibap

Posts: 873; Member since: Sep 09, 2009

US Cellular tells me for my home and work zip codes: Thank you for your interest in U.S. Cellular. Unfortunately, we do not provide wireless service in the Zip code you have entered. Please try another Zip code or click the link to search by state/city Zip Code: Can't get spottier than that. Ohio isn't even on their list of states!

36. jbash

Posts: 345; Member since: Feb 07, 2011

Sprint has the second largest coverage map behind Verizon. Last I read VZW covered around 306 million ppl in its coverage map and Sprint came right behind that with 304 million. ATT 296 mil and T-Mobile 294 mil. So highly doubt a regional carrier gets better signal in general, but might do well in its limited market.

12. ibap

Posts: 873; Member since: Sep 09, 2009

Epic 4G in Columbus, Ohio (never thought we'd have it this soon - and have for a while) works from my indoor work location in an industrial building on the outskirts of the city. And I've run the same thing with 4G on and off, and it is definitely a LOT faster. All carriers will have good and bad spots. We left VZW because they had essentially NO coverage at our high school, though Sprint, Alltel and T-Mobile worked fine even indoors. I really ticked off a dad that was mouthing off about how the school blocked cell signals, since OF COURSE his Verizon phone would work otherwise. T-Mobile and Alltel both had other weak coverage areas that made them a no-go for us. And a femtocell at home gives us great service there - none of the carriers have useful signal levels at our home without it. When daughter starts college in the fall of 2012 we'll be re-evaluating again.

11. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

so...$99.99 + $10 (4G) brings us to $109.99 whereas Verizon is $89.99 + $29.99 at $119.99 for unlimited everything? so seriously all you dirt bags that claim Sprint is sooo much cheaper than the rest were only refering to a $10 difference? wow...are you freakin kidding me? lol ill take my 3G service instead of the limited 4G for only $10 less.

16. deezy

Posts: 46; Member since: Feb 10, 2011

For the extra $10, I'm glad to be with Verizon's network. They invest more money into their towers, service, and R&D. My gf can't wait to get rid of Sprint. As far as throttling...that's the top 5% of users. I'm on it all the time and I'm nowhere near the top 5%. That's including using my rooted wireless tether.

19. curiousgeorge

Posts: 25; Member since: Nov 24, 2010

does that prince include gps? dont think it does. and the 99 plan is the high end. if you dont call land lines you would be on the 69.99 plan plus 10 dollars...so get the facts of the plans before you brag about paying 120 for something that ppl can pay 80 for.

27. clevername

Posts: 1436; Member since: Jul 11, 2008

Of course it includes gps. Sprint is the only one that makes a point to distinguish web, email, im, social networks, and gps. Turn by turn voice direction is even free on android phones. There are free apps of the same type and caliber on vzw iPhones and blackberrys too. Unless you use the vzw navigator which is just as much as Telenav with sprint. Sprint hypes those things up like they aren't the same thing even though they are and the big boys (vzw&att) bunch it all together. And yeah I know gps positioning itself is not data but the maps used and the nav apps are data and unless sprint means they're giving you unlimited use of the gps chip in your device they mean the data aspect.

33. ibap

Posts: 873; Member since: Sep 09, 2009

If you've got a data plan on your Sprint plan, it includes GPS. I don't know what they're doing now, but when I was on Verizon, they managed to restrict the GPS to work only if you were paying for their separate nav application. Sprint (in the last couple of years at least) has not done that.

28. remixfa

Posts: 14605; Member since: Dec 19, 2008

if your smart you have an android phone. free google GPS which is better than VZW navigator anyways... so yea, its got gps included. what i think is funny is that sprint defenders cant stand the apples to apples comparison for some reason. they always have to go "well, IF xxxxxx you could just use the unl mobile to mobile option". Yea, we get that.. tis a great option, it is.. but its an apples to apples option. VZW peeps could pull out the 10 faves unl as a rebuttal, ATT peeps will throw around roll over minutes, and Tmo peeps will just smile since their plans are cheaper regardless in most cases. So no.. apples to apples only. BTW, Tmobile unl everything is 99 with no extra fees. thats 30 a month cheaper than VZW, and concidering i couldnt find a "4gig without tethering" plan on ATTs site (that makes non unlimited everything 145 a month on ATT) its 45 a month cheaper than ATT. 30 x 2 years = $720 in savings 45 x 2 years = $1080 in savings i dont know about you, but if all services work in your area, why the heck would u pay a grand more?! if you got tons of money to just throw around, throw some at me..i could always use more.

41. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

@curiousgeorge - we were comparing true unlimited plans NOT unlimited mobile to mobile plans you jackwagon. 450 mins to landline is not unlimited so in this case the $69.99 doesnt apply. now you take your own advice and get your facts straight before trying to correct someone else. if you have a Android GPS is buit into the software...so yes $10 is still the price diff. the nerve of this dirt bag trying to play know-it-all and didnt even comprehend the article lol.

43. jbash

Posts: 345; Member since: Feb 07, 2011

not everyone has an android

47. remixfa

Posts: 14605; Member since: Dec 19, 2008

i feel sorry for you. hit craigslist and correct that immediately! :)

49. jbash

Posts: 345; Member since: Feb 07, 2011

I did, currently using WP7 to see how it is. But I appreciate the concern. lol ;-)

8. Tom unregistered

I have the HTC Evo and get good speed in my area. I get good 4G where I work which is where I use my phone most. I get at most 1 bar at home which doesn't bother me because I use WIFI. Just tested my 4G with Sprint and got 11.92 mb/s. I have no problem with it.

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