Sprint CEO Dan Hesse steps in front of the camera to explain what 'unlimited' means

Sprint CEO Dan Hesse steps in front of the camera to explain what 'unlimited' means
CEO Dan Hesse stepped in front of the camera once again, this time making a convincing argument about why Sprint's unlimited plan really means unlimited services for the customers of the nation's third largest carrier. Hesse notes that in the dictionary, the word unlimited doesn't mention words like throttling, overage and metering which the executive said is all code for capping your service.

There is no question that some of the major U.S. carriers are resorting to things like throttling or data capping in order to ease the congestion on jammed up carrier pipelines. Hesse has picked a good time to promote his firm's unlimited service. In a press release that was released along with the ads, Sprint said that its customers don't have to worry about surprises on their monthly bill from data overage charges. Nor do they have to keep track of how much data they are using in fear of using too much bandwidth and thus having the speed of their data plan unilaterally slowed down, a process known as "throttling". Sprint's senior Vice President of Corporate Marketing, Bill Morgan, said, "If you have to worry about additional charges appearing on your bill based on usage, that's not an unlimited plan. We chose to use Mr. Hesse to deliver that message because he's become a trusted voice."

Sprint's "Simply Everything" plan offers unlimited calling, web, text, email, GPS, TV, radio, and social networks on the carrier's 3G and 4G pipelines for $99.99 a month plus a $10 premium data charge for smartphones.

source: Sprint via Engadget

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52 Comments

1. david89 unregistered

It would be really awesome if their 4g worked in doors, And have greater speeds when actually receiving a 4g signal

2. prescott

Posts: 1; Member since: Mar 13, 2011

Nice if we had 4g in our area

3. gbuffs

Posts: 5; Member since: Mar 13, 2011

I hear ya. I bought this awsome phone from Sprint called an HTC EVO 4G and pay an extra $10 a month, just to come find out, it's just an HTC EVO 3G! I don't see 4G coming to my area anytime soon either! Still a great phone though.

5. curiousgeorge

Posts: 25; Member since: Nov 24, 2010

exactly it may not be able to access 4g every where but its still an amazing phone which is faster than anything anyone has used on 3g

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

how do you define faster? chipset? Its a snapdragon. The Hummingbird chipset in Samsung GalaxyS devices blows the crap out of a snapdragon processor. Download speeds? Sprints 3g network has a max of 3mb and a real world of 1-2. Tmobile's 3g has a max of 7.2 and i get real world 5's. 4g? If you get it, sprint's wimax has a cap around 12mb/s but a real world of 5-8mb/s. Tmobile goes up to 21mb/s with a real world in the teens. And there is no smartphone or "4g" charge bringing that $99 unl everything up to $119 where tmobile's unl everything is $99 period. seems the only thing that is faster is the money leaving your wallet. (of course its still cheaper n faster than att/vzw for now) :)

9. curiousgeorge

Posts: 25; Member since: Nov 24, 2010

99 everything would be 109 with the ten dollar add on so i dont know where you got that 120 from. tmobile cuts you down to 2g when you do a certain amount of data. and i challenge you to put any galaxy s phone next to the evo on 3g and see what loads pages and applications faster.

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, ill take that bet any day of the week. for new customers the unlimited plan with an evo is $99 for the plan $10 "4g" phone charge $10 generic smart phone charge = $119. again, easy math. Sprints 3g has an average of 1.5-2 mb/s, I average 4-6mb/s on my vibrant 3g. Who here thinks 2 is faster than 6mb/s??? Just you.. lol cant pull up a page completely if it isnt done DL. Here is a GPU comparison for some of the smartphones: ■Motorola Droid: TI OMAP3430 with PowerVR SGX530 = 7-14 million(?) triangles/sec ■Evo 4g: Qualcomm QSD8x50 with Adreno 200 = 22 million triangles/sec ■iPhone 3G S: 600 MHz Cortex-A8 with PowerVR SGX535 = 28 7 million triangles/sec ■Samsung Galaxy S: S5PC110 with PowerVR SGX540 = 90 million triangles/sec And for comparison a few consoles: ■PS3: 250 million triangles/sec ■Xbox 360: 500 million triangles/sec http://androidandme.com/2010/03/news/samsung-galaxy-s-hummingbird-chip-to-have-3x-gpu-power-of-snapd ragon/ The snapdragon powered evo doesnt compare to the hummingbird powered galaxyS when it comes to application power. Does this mean that the evo is a crap phone? Hell no, its a great phone. But its last year's great phone, which is now a mid tier phone. Perfect example is the Cliq2 that just came out sporting the generation 2 snapdragon 1ghz processor that is faster than the Evo's.. its concidered "mid tier". If you love your evo, great. But u should still know where the competition actually lies before spouting off.

31. curiousgeorge

Posts: 25; Member since: Nov 24, 2010

there is only one ten dollar add on charge for smart phone. there is not an additional 4g charge.

39. remixfa

Posts: 14605; Member since: Dec 19, 2008

did they get rid of the "4g phone" charge completely and just make the smartphone charge? I was under the assumption that the 4g phone charge was still there.

42. jbash

Posts: 345; Member since: Feb 07, 2011

they turned the 4G charge into a premium data charge for all smartphones

51. ZayZay

Posts: 571; Member since: Feb 26, 2011

Once again you are wrong what is this $10 4G and a $10 Smartphone charge. You my friend are retarded! Learn before you speak!

20. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Most people don't need the $99 unlimited plan with Sprint due to the Any Mobile Anytime for $69. I use several thousand minutes per month talking to cell phones and have not once exceeded the 450 allotment for calls to landlines. Not even close. The most I used was 150 in one month. So I get everything that you are getting except my money is not leaving my wallet as fast.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

And that's absolutely true. The free mobile to any mobile is a great option. But for comparisons sake, you have to make it apples to apples. True unl vs true unl.

35. jbash

Posts: 345; Member since: Feb 07, 2011

apples to apples there is no throttling on sprint...

40. remixfa

Posts: 14605; Member since: Dec 19, 2008

there is also only a few places with wimaxx compared to Tmobile's quickly expanding HSPA+ that is faster and cheaper... so, pick what you prefer. id take throttling over overage charges any day though.. cough cough ATT/vzw

52. Xodus1914 unregistered

Finally, someone with REAL WORLD expereince instead of posting heresay ad nauseum. I have the $130 Family plan with the wife. With my gov't discount I'm paying $115 for both lines. Yes, you all read right. $115 for two lines with unlimited everything except calls to landlines, where we have 900 minutes. ANd like you, we NEVER go over our minutes. LOL.....Don't even get me started on how Sprint users roam on the Verizon network for FREE!....

50. ZayZay

Posts: 571; Member since: Feb 26, 2011

Have fun on the T-mobile band wagon!

10. BaiGanyo

Posts: 308; Member since: Feb 07, 2011

If you didn't live on the fringe of civilsation, you'd have 4g. Time to move out of Alabama lol.

4. gatordotcom

Posts: 26; Member since: Jun 18, 2010

Sorry to hear that guys... I have the evo and 4g kicks ass in my area!

6. grillmaster423

Posts: 5; Member since: Feb 08, 2011

I have Sprint, and yes their plans provide the best cost per features ratio when compared to A & V, but the one thing which awfully distracts from that fact is their lack of any decent phones. Aside from the fact, that they only have 3 4G phones, their recent phone announcements have been rather comical. A two-screen battery drainer that won't last more than one hour without a charge. Blackberry & Windows Phone 7 without the WiMax. WTF is the point of having a 4G network for 2 years if they're releasing brand spankin new platforms on 3G. It's not even like the Blackberry is on Verizon, RIM made Sprint the Style as an exclusive! HTC who made the f****n b*****n Evo updates their Windows HTC Touch Pro with yep, you guessed it, 3G. Not that the Wimax in Miami is anything spectacular, it's far from it, however, it does work from time to time. With Mr. Hesse making an upcoming announcement March 22nd; hopefully they'll hit gold with something intuitive. I am skeptical of that and expect the worse as their track record shows.

14. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Your complaining about a company that has actually been able to release a new network. 3 "4G" phones within a year is far better than any other provider out there. Please don't even mention T-Mo, they're not even releasing a new network. Sprint doesn't manufacture the phones, they just sign for it. If they think a phone deserves WiMax, they would request it and that's if they would cover the expenses of the manufacturer or the manufacturer believes there's something to gain.

25. clevername

Posts: 1436; Member since: Jul 11, 2008

Why shouldnt anyone mention tmobiles 4G? Because you and a handful of other tech geeks refuse to acknowledge it as 4G? Even though it is recognized as 4G by the standard setting body responsible for calling anything 4G. Remember even wimax wasn't 4G until said body finally accepted it. At the same time they accepted HSPA+. who cares if it's not a new network. It's the performance that matters to people, Not whether or notice a brand new technology powering the new network. Which is a bad example when you consider this new fourth generation network (wimax) is slower almost everywhere than HSPA+.

8. Tom unregistered

I have the HTC Evo and get good speed in my area. I get good 4G where I work which is where I use my phone most. I get at most 1 bar at home which doesn't bother me because I use WIFI. Just tested my 4G with Sprint and got 11.92 mb/s. I have no problem with it.

11. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

so...$99.99 + $10 (4G) brings us to $109.99 whereas Verizon is $89.99 + $29.99 at $119.99 for unlimited everything? so seriously all you dirt bags that claim Sprint is sooo much cheaper than the rest were only refering to a $10 difference? wow...are you freakin kidding me? lol ill take my 3G service instead of the limited 4G for only $10 less.

16. deezy

Posts: 46; Member since: Feb 10, 2011

For the extra $10, I'm glad to be with Verizon's network. They invest more money into their towers, service, and R&D. My gf can't wait to get rid of Sprint. As far as throttling...that's the top 5% of users. I'm on it all the time and I'm nowhere near the top 5%. That's including using my rooted wireless tether.

19. curiousgeorge

Posts: 25; Member since: Nov 24, 2010

does that prince include gps? dont think it does. and the 99 plan is the high end. if you dont call land lines you would be on the 69.99 plan plus 10 dollars...so get the facts of the plans before you brag about paying 120 for something that ppl can pay 80 for.

27. clevername

Posts: 1436; Member since: Jul 11, 2008

Of course it includes gps. Sprint is the only one that makes a point to distinguish web, email, im, social networks, and gps. Turn by turn voice direction is even free on android phones. There are free apps of the same type and caliber on vzw iPhones and blackberrys too. Unless you use the vzw navigator which is just as much as Telenav with sprint. Sprint hypes those things up like they aren't the same thing even though they are and the big boys (vzw&att) bunch it all together. And yeah I know gps positioning itself is not data but the maps used and the nav apps are data and unless sprint means they're giving you unlimited use of the gps chip in your device they mean the data aspect.

33. ibap

Posts: 867; Member since: Sep 09, 2009

If you've got a data plan on your Sprint plan, it includes GPS. I don't know what they're doing now, but when I was on Verizon, they managed to restrict the GPS to work only if you were paying for their separate nav application. Sprint (in the last couple of years at least) has not done that.

28. remixfa

Posts: 14605; Member since: Dec 19, 2008

if your smart you have an android phone. free google GPS which is better than VZW navigator anyways... so yea, its got gps included. what i think is funny is that sprint defenders cant stand the apples to apples comparison for some reason. they always have to go "well, IF xxxxxx you could just use the unl mobile to mobile option". Yea, we get that.. tis a great option, it is.. but its an apples to apples option. VZW peeps could pull out the 10 faves unl as a rebuttal, ATT peeps will throw around roll over minutes, and Tmo peeps will just smile since their plans are cheaper regardless in most cases. So no.. apples to apples only. BTW, Tmobile unl everything is 99 with no extra fees. thats 30 a month cheaper than VZW, and concidering i couldnt find a "4gig without tethering" plan on ATTs site (that makes non unlimited everything 145 a month on ATT) its 45 a month cheaper than ATT. 30 x 2 years = $720 in savings 45 x 2 years = $1080 in savings i dont know about you, but if all services work in your area, why the heck would u pay a grand more?! if you got tons of money to just throw around, throw some at me..i could always use more.

41. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

@curiousgeorge - we were comparing true unlimited plans NOT unlimited mobile to mobile plans you jackwagon. 450 mins to landline is not unlimited so in this case the $69.99 doesnt apply. now you take your own advice and get your facts straight before trying to correct someone else. if you have a Android GPS is buit into the software...so yes $10 is still the price diff. the nerve of this dirt bag trying to play know-it-all and didnt even comprehend the article lol.

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