Sport model leads the way as over one million Apple Watches are pre-ordered in the U.S. on Friday
As you might expect, the entry-level Apple Watch Sport, starting at $349, was the model most in demand accounting for 62% of orders. The average order came in at $503.83 per device. The average Apple Watch Sport order tallied $382.83 while the average invoice for the stainless steel Apple Watch came to $707.04.
The larger 42mm size was more in demand. When it came to the 38mm model, Sport buyers (32%) were more likely to order the smaller watch size than Apple Watch purchasers (24%). The most popular Apple Watch version was the Space Gray aluminum Sport model, which accounted for 40% of orders. The silver stainless steel unit accounted for 34% of the orders. The raw aluminum model had 23% of the pie while the carbon-coated Space Black stainless steel timepiece captured 3% of the reservations. The black fluoroelastomer Sport Band was the favorite Band of Apple Watch Sport and stainless steel Apple Watch buyers, accounting for 49% of the total ordered. 16% selected the white Sport Band while 10% picked the woven steel Milanese Loop, good enough for third place.
The pre-order period for the Apple Watch was typical for a new Apple product in that within minutes shipping dates were being pushed back to as long as 4 to 6 weeks with some models not expected to ship until July.
The breakdown of buyers was interesting. 21% had pre-ordered an Apple iPhone 6 and Apple iPhone 6 Plus and 11% will now own an Apple iPhone, Apple iPad and an Apple Watch.
source: SliceIntelligence via AppleInsider