Sport model leads the way as over one million Apple Watches are pre-ordered in the U.S. on Friday

Sport model leads the way as over one million Apple Watches are pre-ordered in the U.S. on Friday
According to a firm called Slice Intelligence, U.S. consumers pre-ordered more than one million units of the Apple Watch on Friday when Apple started accepting reservations for its latest product. Data from online shoppers was combed through, and 957,000 of them ordered an average of 1.3 Apple Watches each.

As you might expect, the entry-level Apple Watch Sport, starting at $349, was the model most in demand accounting for 62% of orders. The average order came in at $503.83 per device. The average Apple Watch Sport order tallied $382.83 while the average invoice for the stainless steel Apple Watch came to $707.04.

The larger 42mm size was more in demand. When it came to the 38mm model, Sport buyers (32%) were more likely to order the smaller watch size than Apple Watch purchasers (24%). The most popular Apple Watch version was the Space Gray aluminum Sport model, which accounted for 40% of orders. The silver stainless steel unit accounted for 34% of the orders. The raw aluminum model had 23% of the pie while the carbon-coated Space Black stainless steel timepiece captured 3% of the reservations. The black fluoroelastomer Sport Band was the favorite Band of Apple Watch Sport and stainless steel Apple Watch buyers, accounting for 49% of the total ordered. 16% selected the white Sport Band while 10% picked the woven steel Milanese Loop, good enough for third place.

The pre-order period for the Apple Watch was typical for a new Apple product in that within minutes shipping dates were being pushed back to as long as 4 to 6 weeks with some models not expected to ship until July.

The breakdown of buyers was interesting. 21% had pre-ordered an Apple iPhone 6 and Apple iPhone 6 Plus and 11% will now own an Apple iPhone, Apple iPad and an Apple Watch.


source: SliceIntelligence via AppleInsider

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88 Comments

1. quintessential

Posts: 86; Member since: Mar 11, 2015

Haha this figure easily beats what Samsung can ship in a year. And Samsung 'shipped' to distributors and retailers, not sold to the hands of customers unlike what's seen with Apple here. Lol

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Not only that, this is the U.S. only! Wait till the world wide numbers come out. Just as I predicted earlier, this is the biggest new product launch in Apple's history. The original iPhone sold like 600,000 at launch. The iPad and iPods did less at launch. The Apple watch has literally doubled that in the U.S. alone! When the world wide numbers come out, it could be x4 if it hits 2 million.

6. quintessential

Posts: 86; Member since: Mar 11, 2015

Wow nctx77 ur right, and its JUST the US only. They haven't included the rest of the world. Apple has just become the largest smartwatch maker ! :D

11. vergil9

Posts: 517; Member since: Apr 06, 2015

Don't get me wrong, I'm not saying that the Apple Watch sucks, but it is a known fact that high sales number =/= great product.

23. gaming64 unregistered

It's just brand awareness and heavily utilized marketing that made the smart watch really popular. If only Motorola, Samsung, and other smart watch developers would pay more attention to their product, they would sell more. It's the reason why Apple is really successful. Keep up the good work, Apple!

75. engineer-1701d unregistered

no if they put android on one phone and made one watch they would sell the same if not more, problem is people buy these for resale on ebay and around the world to make money not to use, think about it china and switzerland people have like androids watch so they think this is the same this many people pre ordered it not using it or trying it. remember appointments and online sales, apple will not say how many are returned.

50. seven7dust unregistered

well so is low sales and bad reviews , when a product gets discounted so fast it shows it isnt doing very well. I still think Android wear is very basic for what it offers. Moto 360 is nice to look at , but the apps of the Apple watch will set it apart.

54. vergil9

Posts: 517; Member since: Apr 06, 2015

When the Galaxy Gear series was released people called it "gimmicky" and "overloaded with unnecessary features" (which is true), now that the Apple Watch is released with lots and lots of unnecessary features (which is also true), people praise it for that. Seriously guys, what the heck?

55. sgodsell

Posts: 7365; Member since: Mar 16, 2013

You are right about one thing. The apps will set them apart. However with that said. Apples smart watch apps require developers to make an iPhone app with watchkit extension. So watch developers cannot make standalone apps for Apples smart watch. With Android Wear you can create phone and tablet apps that can add Android Wear functionality which is similar to Apples method. However you can create standalone apps for Android Wear, something that is currently not possible for iOS developers. Also Apples smart watch doesn't support iPads. Whereas as Android Wear supports tablets and tablet apps.

76. engineer-1701d unregistered

they do the same and more than apple watch fool. and its a year old time for new watch drop the price 50 bucks to get the stock out so new watches in 2 months will come out, apple fans are really blind and cant think can you all

59. nodes

Posts: 1159; Member since: Mar 06, 2014

IMHO, Apple Watch is the best of smartwatches though. a really optimized OS and apps.

7. Phonecall01 unregistered

Then Apple must be a very profitable company I assume. Just guessing...

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

That Apple watch was said to be a flop as recently as 2 days ago lol! There will effectively be a lot of goal post being moved over the next several days! Expect comments such as , will they continue to sell, will people take them back, etc. how do I know this you ask? Google iPad initial launch, iPhone initial launch and iPod initial launch. Wait! You just changed your post lol! I was responding to your original post that said, " and your point...."

13. Nathillien unregistered

Some predicted that the number of pre-ordered Apple Watches will be 5M in opening weekend. I guess those will be very disappointed. Anyways Selling 1M in two months period is not bad but it's not extraordinary either.

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

This was just for the U.S. Dude.

16. Nathillien unregistered

Yes, that is what I'm talking about - US numbers - there are no Int. sales numbers revealed, yet.

77. engineer-1701d unregistered

the rest of the world are not as stupid as american people. plus most are being bought to sell online for profit of 3 to 4 hundred because it wont be out for months in other countries also plus apple will show new watch 3 months after people get the first one.

69. ecmedic4

Posts: 520; Member since: May 02, 2013

Selling 1M in two months? The Apple Watch just went on pre-order this past friday, so 1M in 3 days just for the U.S. I would say thats pretty decent opening for a product category that really isn't mainstream yet. I didn't order one, but i may in a few months after consumer feedback. Ill admit I'm an Apple fan, I have quite a few Apple products and enjoy all of them, so ill more than likely end up ordering one at some point.

33. JohanSteyn

Posts: 10; Member since: Aug 26, 2014

Funny how people are excited over other people taking their money and asking way more than they should. Well I suppose when you are part of a cult, it does make sense.

52. seven7dust unregistered

well I'm happy very copy cat Asian companies don't make money and when quality tech companies actually make it , it's good for tech world if Apple watch makes some good revenues on the watch and for AAPL shareholders , Apple is one of the most widest held stocks and can benefit many people. Heck Apple watch sales can also benefit samsung as well in the future.

64. j2001m

Posts: 3061; Member since: Apr 28, 2014

You joking right it using all Asian tech, you joker

73. vergil9

Posts: 517; Member since: Apr 06, 2015

Ignore the ignorant lol.

88. AlikMalix unregistered

Did you pay for your android or whatever phone? I think you paid more than you should because the way iPhone and iOS works for me, android phones are nearly worthless for my needs. I wouldn't pay $50 off contract for one. So shut the hell up. Value perception is a tricky thing - u like android enjoy it - but for me iOS and iPhones are best and worth every penny.

12. Nathillien unregistered

Well, no Apple customer did get one yet. Hence this is not one day sale but more like two months worth of sales, it's just Apple played well the low supply card in order to cram all those people in one day. LOL. Yes, still more than what Samsung did last whole year - but the market is more mature this year as well, isn't it? Thanx to whom? You guessed it.

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

You do realize the watch is still for sale right? Sales are not about when you get it, it's when you order it. I guess iPhone 6 /plus did not sell while they were on back order. Droid logic!

24. E.N.

Posts: 2610; Member since: Jan 25, 2009

He's trying waaay too hard! Just another butthurt fanboy

79. engineer-1701d unregistered

and the 14 day try it out and see if you like means everyone bought it and non ever go back like the only 9 bent iphone 6 units in the world hahahahah more than 9 on 20 sec of looking on youtube

70. ecmedic4

Posts: 520; Member since: May 02, 2013

Of course no Apple consumer got their watch yet, thats why its called a Pre-Order. This past friday was the FIRST day a person could even order one, so your 2 months worth of sales makes no sense what so ever. Don't be butt hurt that Apple did so well in the opening weekend of sales.

78. engineer-1701d unregistered

and again 1 apple watch vs 10 android watches apple ads on tv every sec no android ads for the first year of 3 years on some companies

17. Neros

Posts: 1016; Member since: Dec 19, 2014

Some of those devices will get returned.

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