Special Apple Watch Edition for celebrities comes with solid gold band

Special Apple Watch Edition for celebrities comes with solid gold band
An Apple Watch Edition model with a solid gold band has been seen adorning the wrist of celebrities like Beyonce and fashionista Karl Lagerfeld. This appears to be a band that only celebrities and other influential people are able to score from Apple. The tech titan considers its smartwatch to be just as much a fashionable piece of jewelry as it is a piece of technology for your wrist.

If Apple does end up offering this gold band to consumers, it will extend the price range of the Apple Watch Edition, which currently ranges from $10,000 to $17,000. The high end model is the Rose Gold version of the timepiece which comes with a red leather band and a gold buckle. But apparently that is too pedestrian a combination for the elite of the elite.

The Apple Watch officially launches this coming Friday and as we get closer to the April 24th launch date, Apple continues to make sure that the wearable is seen on the wrists of celebrities like Drake, Pharrell and Katy Perry. Last Friday, Apple design chief Jony Ive was spotted at an event held in a high-class restaurant in Milan where the merely rich and famous (a tier below celebrity status) received free Apple goodies including an Apple Watch Band offered in exclusive colors. Of course, the band without the watch is useless and some in attendance were given a free Apple Watch.


source: 9to5Mac via GSMArena

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42 Comments

1. JnCrls unregistered

Now we know why they bought Beats. They are using the same advertising model, giving the watch to celebrities. In that way dumb people will think: "if they have it is because is the best watch ever, specially with that price".

3. TerryTerius unregistered

Generally speaking, the average person assumes wealthy people would only bother using or wearing the most high quality items. Therefore if they have it, it must be good. That doesn't take a leap of faith for the average person to assume. After all, if I had millions why bother with ANYTHING second rate when you have so much money that price is meaningless to you? Logically they may understand that isn't necessarily the case, that Celebrity X may have a sponsorship deal or whatever (or simply particular tastes/preferences). But you have to remember that purchases are just as much emotional as they are logical after a certain price. Give your products desirability and an aura of exclusivity, and suddenly everyone wants one.

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The notion that they only use the highest quality products kind of goes away when they get them for free. They're not out anything wearing them.

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

They bought Beats for their music streaming service

13. AlikMalix unregistered

Explain how it's different when Samsung gives away their phones to celebrities just to have them tweet from iPhone anyway... At least they're using the Apple Watch, vs using competition...

18. AppleCultist

Posts: 335; Member since: Feb 18, 2015

lol, barely any celebrity is using the Apple Watch. The Apple Watch is an ugly POS with terrible sales, which is why Apple is mum about it. Celebrities don't want something that makes them look like a dork.

34. AlikMalix unregistered

You stretch that fanboy vomit any further and you're gonna get a wedgie....

23. nctx77

Posts: 2540; Member since: Sep 03, 2013

What does Beats have to do with anything? What about the sales of iPhone, iPads, iPods and the Mac? They just bought Beats last year.

41. Augustine

Posts: 1043; Member since: Sep 28, 2013

Dumb people even care about the political and social opinions of celebrities. So this goes without saying.

2. ThePython

Posts: 902; Member since: May 08, 2013

Fun fact is that those celebrities probably didn't even have to pay for the watch.

4. TerryTerius unregistered

You're probably right. The attention and buzz-articles Apple gets by giving them out is probably well worth the cost of giving it to them for free, even if they aren't paid to promote for them.

6. techspace

Posts: 1037; Member since: Sep 03, 2012

People seem to be more interested in the bands than the watch itself... No one is talking about the functionality anymore.

9. fzacek

Posts: 2486; Member since: Jan 26, 2014

Because there is none :)

26. techspace

Posts: 1037; Member since: Sep 03, 2012

lol....good one. But i think people should talk less about the band and more about the watch...even websites like PA seem to be more interested in the bands and the materials used in them.

24. nctx77

Posts: 2540; Member since: Sep 03, 2013

Welcome to the world of jewelry. Now you know why Android watches failed! They were doing it wrong lol!

29. techspace

Posts: 1037; Member since: Sep 03, 2012

I don't think anyone expected android watches to do better...but now that apple is making watches, smartwatch market will get a lot more attention from the customers...so it's a good think for android OEMs.

27. ibend

Posts: 6747; Member since: Sep 30, 2014

functionality? its already great if this things can show time, it dont have enough battery life to support any funcion.. but i guess no one care if celebrities use dead watches, since they wont ever touch it anyway :-/

7. JasonMelling1229

Posts: 27; Member since: Feb 07, 2015

I believe that most people would be discouraged from buying something if a celebrity was wearing it. There may have been a time when "celebrities" were looked up to but that has turned around and now they are seen as shallow and greedy. Most believe that if a celebrity uses a particular item it is "all style no substance". Today most celebrities fall into the "King Midas in reverse" category.

8. Taters

Posts: 6474; Member since: Jan 28, 2013

Beyonce can carry that watch actually, too bad she is probably the only one. It looks terrible on the Lagerfield person. Of course that isn't saying much because only there are a rare segment of the population that can carry a red suit and red tie and the majority cant.

10. gaming64 unregistered

Because celebrities can get any sh@7 they want while the poor are dying.

19. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Boo hoo life is unfair!!! Its been like that since the first human ever existed. Some people care some don't. Its in our nature to be mostly selfish. Plus we have survived through a lot of s**t in the last tens of thousands of years.

20. vergil9

Posts: 517; Member since: Apr 06, 2015

Yeah it's common, but that doesn't necessarily mean you should support them. If I were to give my money to a company, I would rather give it to Microsoft than Apple, I don't need to explain why.

25. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Ye MS is golden. Especially when they been firing thousands of workers in the last few years.

28. vergil9

Posts: 517; Member since: Apr 06, 2015

At least they don't hide big amounts of money that is enough to end poverty in Africa. I don't see the competition giving billions to charity.

31. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

MS is giving billions to poverty? Not at all, Bill gates is with his personal money but MS its self isnt and no other big company is. Few millions here and there to make a headline on news and nothing significant. Why would a company care to end hunger? Its not their responsibility or fault some african country has a retarded dictator that drinks in golden cups while his people are dying cause of hunger or poisoned water. You are the typical one who thinks a rich person should give money to help other while you your self done give a f**k. If you were acting the way you think any money you make thats left after you pay for food should be donated to charity. Something I doubt.

33. vergil9

Posts: 517; Member since: Apr 06, 2015

Microsoft gets rich, Bill Gates also gets rich. Wow, you are quick to judge eh? That's a very smart thing to do. Where did I say it's their obligation? I'm just telling that there are some who spend their money to help. jeez. You are getting pretty hot here, sorry if I hurt your fruity feelings, now go back to your room.

11. boomfunk80

Posts: 1; Member since: Apr 20, 2015

Apple is a company that is racist. Their devices maybe good, but the way they treat the rest of the world in order to give freebies to the US, is so unfair. Then to make sure they can cover the losses, incured but this they wanna sue companies like Samsung and HTC, who try to give the end user options. As much as I like Apple's iPhone 6, looking at the way the company goes about doing its things, I'm more inclined to going back to android.

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Do you have any idea how many companies has samsung sued in the past? I guess not. Nothing to do with racism. Its called copyright laws. If you own a patent and you have good evidence someone else is using it for free you have every right to sue. Thats how the today's world works. If you dont like it then you have to look for another planet cause that's how it is everywhere. Its their home country you expect them to chase celebrities in lets say Taiwan? Everyone knows Beyonce, well almost, more people recognise and follow USA celebrities around the globe, plus those celebrities wouldnt say no to a free 20.000$ watch especially that works with thier iphones that most of them have. You need to clear your mind my little Apple hater.

14. Gadgety

Posts: 173; Member since: Sep 03, 2012

'Course. Anyone surprised?

15. cornel222

Posts: 21; Member since: Jan 05, 2015

so impractical wearing it on the right hand , not to say imposible to use the crown .....im waiting for apple water to be released next year ...just 29.99$ at supermarket will be much more than tap water ....will be apple water .....wana see an article about how many watches will be returned after one week when people will realise they payed 350$ for a wrist pager

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