Sony's underwater Aquatech store opens... door? Is far less impressive in reality
posted by Chris P. / Dec 05, 2014, 9:50 AM
An underwater store to sell waterproof Sony devices? That's what we were told to expect from Sony at the end of this past October, and today, the so-called Sony Aquatech Store opened its... door? Anyway, if you came across the above render of what the store was marketed to be like, you might just find the real thing a bit of a letdown.
will enter the phones' encasing and drown it, so the company didn't have much choice. Still, we are not blind to the irony.Quite frankly, we were imagining something a tad fancier – not a giant tub facing downwards with a few stickers and waterproof Xperia phones imprisoned within massive cubes that keep them dry. That's right – Sony phones may be IP-certified, but given enough time, water
By the way, in case you are wondering, the answer is no – even if you live Dubai, where the store is located, you likely can't check it out in person, as visits are reserved for media people, VIPs, and contest winners. Worse yet, the store is scheduled to be opened for just three days. This means that unless you're reading this from your 200-foot mega yacht, the images and video clips below will be the closest you are getting to Sony's Aquatech Store.
Posts: 471; Member since: May 06, 2014
posted on Dec 05, 2014, 9:54 AM 5
Posts: 1236; Member since: Sep 26, 2012
Another letdown from Sony. Kind of gotten used to it by now
posted on Dec 05, 2014, 10:54 AM 3
Posts: 153; Member since: Feb 25, 2014
At least they did something.
posted on Dec 05, 2014, 9:54 AM 12
Posts: 4888; Member since: Apr 15, 2011
It's not that bad, it's still WAY different than anyone else is doing. Kudos for the originality. +1
posted on Dec 05, 2014, 9:58 AM 8
Posts: 718; Member since: Nov 23, 2012
lol imagine the risks of electrocution.
posted on Dec 05, 2014, 10:00 AM 0
hahaha love it when people think this
posted on Dec 05, 2014, 11:38 AM 0
Posts: 160; Member since: Aug 22, 2012
Not because the writer says its bad, its really bad. (,--) Its unique, no other company have done this before. GSMarena even thought it was cool. People please dont just be persuaded by what you read in a single article.
posted on Dec 05, 2014, 12:22 PM 2
Posts: 29; Member since: Oct 06, 2014
I think it's a great idea doesn't mean they can't take it to the next level
posted on Dec 05, 2014, 8:23 PM 1
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