Sony's underwater Xperia Aquatech Store will be the first of its kind to sell smartphones and tablets

Sony was the first to launch high-end smartphones and tablets that were water-resistant, starting with the Xperia Z and Xperia Tablet Z from early 2013. The company’s latest Xperia flagships - Z3, Z3 Compact, and Z3 Tablet Compact - pushed things further by offering the highest waterproof rating (IP 68) among similar products. Basically, high-end Xperias have become synonymous with water-resistance. That’s why Sony is getting ready to open what looks to be the first underwater store to sell smartphones and tablets.

According to Arabian Gazette and The National, Sony recently announced that the store - which is located off the coast of Dubai (the most famous city in the United Arab Emirates) - is called Xperia Aquatech Store. It will open on December 3, allowing select Sony customers and members of the press to check out Sony products four meter below the sea surface. At the moment, there aren’t too man details about the store, but it’s said that trained divers will be ready to escort guests - who should “be able to stand on the seabed and breathe perfectly normally” while inside the store. 

It’s not clear if the image seen above is a real one, or just a mock up used for promotional purposes. Anyway, we’ll find out more about this intriguing underwater Xperia store in December.



1. Tacokillah

Posts: 20; Member since: Oct 21, 2014

Cool! Although I hope they don't pollute the ocean. Lol

2. gigaraga

Posts: 1454; Member since: Mar 29, 2013

That is pretty awesome. Good job Sony for thinking of an unique way to promote the waterproofing.

3. Sauce2

Posts: 199; Member since: Oct 21, 2014

+1 on that dude

13. marcski07

Posts: 600; Member since: Apr 25, 2014

one word "Japanese". these Japs, I like the way they think outside of the box, they are weird and cool.

18. Odiin

Posts: 373; Member since: Apr 23, 2013

+1, Well said.

4. mawhob2222

Posts: 219; Member since: Mar 22, 2014

Good job I'm from Saudi Arabia, and I have xperia Z3, Z2 and galaxy note3 Waiting.... For xperia z4

7. gagakiller

Posts: 176; Member since: Oct 08, 2014

Nobody asked you where you are from. Stupid comments are irritating

9. james1

Posts: 97; Member since: Mar 16, 2013

Nobody asked you to reply. He's just given background info on smartphones in the Middle East. You on the other hand were just being ignorant. Troll somewhere else..

12. ram64GB

Posts: 48; Member since: Oct 22, 2014

Hes a jerk. :P

16. mawhob2222

Posts: 219; Member since: Mar 22, 2014

Thanks (gagakiller)

5. pwnarena

Posts: 1129; Member since: Feb 15, 2013

water seems to be an ominous element for sony.

6. j3ss323

Posts: 13; Member since: Aug 11, 2014

Took my z3 to the beach and water somehow got in :/ .. it was a really bad Xperiance

8. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

is it ok to use XPERIA'S z series in salt water? anyone?

10. oister85

Posts: 511; Member since: Apr 27, 2012

No.... is not ok" just fresh water.

15. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Yes you can. Just make sure the flaps are perfectly closed. I have used the z2 alot in salt water as well as fresh water. Works flawless. You can also receive calls if you are able to talk underwater.....

17. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

o really? did you talked under water using your Z2?

19. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

No. Bcoz i am not a mermaid......

21. romeo1

Posts: 816; Member since: Jan 06, 2012

Yes you can do it but salt water can damage de sealant used to make it water proof. So if you use it in salt water you should wash it off with clean water afterwards

11. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Yes. They say it's not recommended but in reality you just have to clean it with fresh water afterwards.

14. marcski07

Posts: 600; Member since: Apr 25, 2014

it's ok, but not recommended, cause salt water can corrode metals faster, so if you want to take a plunge together with your xperia, you should rinse it with fresh water thoroughly afterwards... or your headphone jack will be the first to get damaged. :)

20. bur60

Posts: 981; Member since: Jul 07, 2014

Yea it is possible, I did it this summer, 5 days in a row and suddenly water came inside the flaps and the screen died hehe

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.