Sony unlikely to unveil the Xperia Z4 at MWC 2015, goes back to a 1-year release cycle?

Sony unlikely to unveil the Xperia Z4 at MWC 2015, goes back to a 1-year release cycle?
Of the trio of major flagship releases expected to take place soon, Sony's Xperia Z4 is the device we've been hearing the least about – and by far. In comparison, Samsung's Galaxy S6 and S6 Edge have been occupying most of our attention, with HTC's upcoming One M9 (Hima) coming in second. Considering Sony's history of leaks coming from all directions, we've often wondered if that meant that the company is not quite ready to release Z4.

Well, according to unknown sources for the Xperia Blog, that's exactly what's going on. Apparently, while the Japanese maker will attend MWC 2015 and have its own booth at the site, it won't be holding a major event, suggesting that the Xperia Z4 is scheduled to break cover later in the year. 

Now, this is particularly interesting considering Sony's controversial decision to switch to a 6-month flagship release cycle. The company claims that the reason for that is simple: it allows it to better respond to changing tech, and continuously offer the best there is to its customers. It could turn out, however, that Sony has realized that this strategy is hurting sales, not helping them, especially given how much trouble the company is having with distribution. According to our survey results from June last year, most of you agree that this is folly, too – some 70% of poll-takers said that they prefer slower, but more thorough releases.

If true, do you think Sony is doing the right thing?

source: Xperia Blog



26. InspectorGadget80 unregistered

The only problem with SONY IS MARKETING MARKETING MARKETING here IN THE U.S. Who ever is in charge of marketing they need to put their phones ON EVERY CARRIER and releasae it this summer. and stop pointing out that it can play PLAYSTATION games. They have to show its unique water proof features and expand to buisiness territories.

25. stalepie

Posts: 1; Member since: Feb 10, 2015

Whatever the case I have to say that's a pretty cool name, "Xperia Z4." Zs and Xs and the number 4 is always cool. So they ought to make sure this is a good one.

20. gosselin

Posts: 90; Member since: Sep 22, 2014

Yes I am waiting for Z4 patiently

21. newuser1

Posts: 276; Member since: Dec 10, 2010

I'm losing patience. -_-

18. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

Sony's only problem is they need to break into the US officially... right now their phones are difficult to get a hold of and none of the 'big four' really cary them.. i know vzw has their own cracked version of the z3 but they need the z series AND the z compact series to be widly availble. they're phenomenal phones with great battery life but they have no presence!! oh they need good cases too. :p Spigen, Otterbox, Bodyglove, Seidio.. i'm looking at you guys. >.>

28. TMach unregistered

Pretty sure Sony would love to break into the American market but unfortunately, the power lies with the networks! If more people ask their network provider for Sony, they are more likely to stock them! In Europe, this is not an issue and Sony is seen as one of the premium brands along with the iPhone and HTC One series!

17. alvinching

Posts: 31; Member since: Sep 18, 2014

Spec it one thing but thing also need to focus on the light on the camera with duel led flash light.cos nowadays people take photo in the night time do compare with other smartphone.

15. tech7

Posts: 17; Member since: Feb 04, 2015

expecting At least z4ultra for this WMC...

11. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

Would have no probs with a 6 month release cycle, as long the devices keep getting software updates. Why not keep the phone up-to-date? Let's say Sony would release Z4 with Snapdragon 810 today, a Snapdragon 815 would be available in September and you would like to buy a new device in Oktober, why would you go with the 810 if you could have the 815? Don't understand the result of the poll...

10. alvinching

Posts: 31; Member since: Sep 18, 2014

No I think sony only do 4 type of phone zc with 5 inch, z 5.5 inch, zu 6.4inch or above And the t for the mid range. Cos low end Chinese phone already sell low price with mid range can't compair the price.

34. may_czos

Posts: 958; Member since: Nov 22, 2014

Most chinese budget phones are unavailable in Europe/US, private imports have no warranty. More - no updates, unknows long term reliability, performance etc.

8. frankg

Posts: 174; Member since: May 14, 2014

To be honest, a 1 year cycle is also killing.

22. newuser1

Posts: 276; Member since: Dec 10, 2010

Agree. 1 year is too long. 6 month is too short.

29. Mutation.X

Posts: 185; Member since: Feb 09, 2015

16 months is perfect.

5. hboy857

Posts: 367; Member since: Jun 03, 2013

I think this should be Sony's 2015 phones lineup - Xperia Z4 (5.2 inch screen) - Xperia Z4 Plus (5.5 inch screen) - Xperia Z4 Compact ( 4.7 inch screen) - Xperia Z4 Ultra ( 6 inch screen) - Xperia E4 ( For low end) No need for mid-end phones, mid-end category now belongs to Chinese companies. Focus on High-end devices, this is where the money is. Heavily discount previous generation flagship phones, these phones should be your mid-mid high range phones. If Sony follow this trend i think (in my humble opinion) Sony mobile should be fine.

9. wildhammer

Posts: 56; Member since: Mar 16, 2014

Honestly i believe sony should only focus on a regular flagship and a compact flagship. The phablet market is too competitive with phones like note,mate,6+.......they should focus on a proper 5.2 inch flagship

23. newuser1

Posts: 276; Member since: Dec 10, 2010

Why compact? 5.2 to 5.5 should be the right size.

24. wildhammer

Posts: 56; Member since: Mar 16, 2014

I mean there should be 2 models. 1the regular z series flagship and the other a compact flagship just like the z3 compact. Im actually happy how sony is managing their flagships now but disappointed with there low end to mid range.

32. raptor102888

Posts: 18; Member since: Sep 19, 2014

...because a LOT of people want a compact phone. That's why the Z3 Compact has sold so well.

19. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

"- Xperia Z4 Plus (5.5 inch screen)" Just out of curiosity, why is it suddenly in to use "Plus" for 5.5" and up models just like we've seen with these One M9 Hima leaks??? It's about as bad as Xiaomi and Meizu using "Note" imo.

33. may_czos

Posts: 958; Member since: Nov 22, 2014

I think there's quite a lot of money to earn in mid-range category. Chinese companies sell their phones on chinese market mostly. Long tern updates, reliability/performance, warranty are still an issue. Sony should have mid-range models, but not as many as they have today. E, M and Z series would be plenty: E - lower midrange phone with just enough parameters for a decent price like E4 now M - solid midranger, available in two sizes (4,5/5,5" or something like that), well clocked Snapdragon 410 (or even 615), 1,5-2GB of RAM, 8-13Mpix sensor Z - flagship series, different sizes (regular, Ultra and Compact) and top end hardware.

4. mostafawael.1998

Posts: 241; Member since: Oct 01, 2014

yes they are doing the right thing, but in order to get the benefit of 1-year cycle, they have to equip the phone with more advantageous feature, like equipping a 4 GB LPDDR4 RAM instead the 3 GB RAM, so it gains the enough future-proofing till the next flagship ;)

1. cezarepc

Posts: 718; Member since: Nov 23, 2012

1 flagship and 1 senior flagship seems like the effective way to go nowadays (S-series + note series, iPhone + i iPhablet)

3. TyrionLannister unregistered

Also one compact flagship would be great. The Z1 and Z3 compact were awesome. Also galaxy alpha was great.

6. hboy857

Posts: 367; Member since: Jun 03, 2013

Galaxy alpha was not great at all. It's mediocre at best. Really bad 720p pentile matrix display, mediocre battery life, Only good thing is that phone is it has a good camera. Xperia Z3 Compact is way way better than alpha.

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This is the right move overall though. They just need to make one solid release around October or November to capitalize on the holiday season and hit Apple directly (they're the only ones with the design chops and so far, the vision to compete against Apple in that time frame). With a regular 5 inch phone, a 4.5 inch compact and a maybe 5.5+ phablet all released at the same time with the same power under the hood, Sony could have the best lineup in the mobile world.

12. TyrionLannister unregistered

The alpha's penTile was still better than the overly cold screen of the Z3 compact. And don't forget that the exynos 5430 murders the snapdragon 801. The alpha had a better battery life than even the S5 in PA's test.

16. hboy857

Posts: 367; Member since: Jun 03, 2013

Alpha's pentile 720p is nowhere near as sharp as Z3C 720p resolution display. Alpha's 720p pentile matrix display is slightly sharper than 480p RGB matrix display ( in order to understand what i'm saying this you have to have knowledge about the basic of subpixel arrangement) and significantly less sharper than Z3C 720p display. If cold screen is a problem to you then you have the option to change it. I think PA even give some instruction on their Z3C review. Here comes the funny part, practically every other reviewers and tech site said alpha has mediocre battery life. Z3C has at least double the battery life of alpha. Z3C actually scores more than 14 hours in the test then it was reduce to 10 hours. I guess PA's sponsor was not happy about Sony getting all the attention so they reduce the battery life. Give me another reference where it says that Alpha has "outstanding" battery life. Z3C battery life is proven by multiple reviewers and tech sites, but so called "outstanding" battery life of alpha's is not.

13. hellbread

Posts: 309; Member since: Nov 21, 2014

Nonsense. Alpha is excellent phone. Very good build quality. Same battery time as S5. That "really bad" display is more realistic than S5 screen. Phone stormed every benchmark in flying colors. It is always picked as top or top 3 in every single test. But, I agree with you that z3c is better phone. Only thing why I bought Alpha instead of Sony is lack of physical button. I really hate those on screen buttons.

14. XaErO

Posts: 353; Member since: Sep 25, 2012

Alpha is a great phone i believe !! The battery does look small but the Exynos 5430 Processor and 720p display (AMOLED type so +1 here) goes very easy on it .. so actually it is pretty long lasting device out there !! Also believe that it has a great design keeping a removable battery inside !!

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