Sony says the lossless zoom tech of the Nokia PureView 808 is no big deal

Sony says the lossless zoom tech of the Nokia PureView 808 is no big deal
We know that Sony's UK category development manager, Paul Genge, has its company's best interest at heart when he speaks ill of the competition, but calling the Nokia 808 PureView "development announcement" is bound to raise some eyebrows.

He said that the Japanese have been using the pixel zoom technology of the PureView 808 in their commercial cameras for a year now, so the technology isn't anything new. 

Well, using it in a phone camera module is new, and the idea was that it releases you from the obligation to use folding optics, which are bulky and add noise while zooming in video mode, making the tech perfect for a smartphone. Sony's UK category development manager went on:

One thing we might get on board with Paul Genge about is the "retail solution" part - while Symbian Belle will do the job, the vast majority of potential Nokia customers for this 41MP cameraphone wish the PureView Pro technology were housed inside a Nokia Windows Phone device. There is no point in prejudging before the actual device gets in the hands of our reviewers, though, so we are patiently waiting.

source: TechRadar

Related phones

808 PureView
  • Display 4.0" 360 x 640 pixels
  • Camera 41 MP / 0.3 MP VGA front
  • Storage 16GB + microSDHC
  • Battery 1400 mAh(6.50h 3G talk time)



1. Medel

Posts: 84; Member since: May 31, 2011

I didn't know there's a lot news in Nokia 808 PureView... this is interesting.. =/

2. sinple

Posts: 132; Member since: Nov 04, 2011

there's a lot of nokia pure view 808 news in other sites when its being announced, but definitely not in iphonearena or droidarena

43. eiyoy009

Posts: 57; Member since: Jun 01, 2011


3. smartphone

Posts: 160; Member since: Oct 21, 2011

No deal is big enough if done by the competiter.

39. karanstyle

Posts: 188; Member since: Jun 26, 2011

Being a Sony Xperia Owner I'd say that "Seems like Sony and others are now awake from their sleepy Andro-Land". To Sony - If its not a big deal for you than why are you still stuck at 8Mpx even in your latest Xperia line of 2012. :-P Go Nokia Go!! :-)

4. PimpStrong

Posts: 310; Member since: Jul 25, 2011


5. torr310

Posts: 1729; Member since: Oct 27, 2011

To criticize is easier than to accomplish. I saw another Stephen Elop.

6. -RVM-

Posts: 331; Member since: Oct 19, 2011

Either this guy really didn't get it or he just purposely downplays value of this PureView technology. Sony used some kind of pixel binning in their new cameras, however they were not smart enough to use it to it's full potential. Actually they are only combining some pixels to get better light sensitivity while in digital zoom. But who's using digital zoom (which si degrading quality) on dedicated cameras if there's optical zoom already ? So basicly they just improved a function, which isn't used by people anyway. Great achievement! --- On the other side Nokia's PureView is using "pixel binning" while in non-zoomed mode, increasing light sensitivity in regular shots (and afaik even in partially zoomed shots), which results in significantly less noise. And most importantly, this PureView allows you to zoom digitally without losing quality.

7. crysiswarmonger

Posts: 82; Member since: Feb 06, 2012

Is the sensor an actual 41Mp chip? or just scaling of 8Mp or something?

10. kainy

Posts: 165; Member since: Aug 10, 2011

It is actual 41Mpx sensor not scaling.

23. Dark4o90

Posts: 205; Member since: Feb 20, 2011

the sensor is 41 mpx but when its in rectangular shape but the phone uses 38 mpx max

15. the_s2

Posts: 239; Member since: Nov 22, 2011

noobish doubt.

32. bovcrx

Posts: 109; Member since: Mar 06, 2012

8. Jphones

Posts: 259; Member since: Feb 10, 2012

It's a camera with a phone on it. Not a cameraphone the hardware is lacking on the phone side. So until they actually put some real phone specs with it It's a no go I'll stick with 8mp dual flash on my sensation and just download camera360 to improve quality on already high quality piks.

19. -RVM-

Posts: 331; Member since: Oct 19, 2011

There's nothing lacking on phone side, actually 808 is even better phone than Androids. There's Symbian which is much more energy efficient. When you will need to call emergency and your Android will be out of energy you will understand. 4 CPU cores and superhigh display resolution have nothing to do with "phone side".

25. Dark4o90

Posts: 205; Member since: Feb 20, 2011

symbian efficient bitch please

38. Jphones

Posts: 259; Member since: Feb 10, 2012

Ha whoever rym ha I think your mistaken my friend. Androids got great battery if so called Symbian drains less It's because nobody has the dam phone so they made the battery themselves

41. -RVM-

Posts: 331; Member since: Oct 19, 2011

You probably live on some other planet, because Symbian is still the most used mobile OS in the world, even if it's share is declining.

52. epdm2be

Posts: 830; Member since: Apr 20, 2012

to Jphones: Have you ever USED a Nokia 701 with Belle FP1? If you have then you wouldn't be so negative. I ditched my Lumia 800 for a Nokia 701 and haven't regretted it. Just the fact that the 701 is louder alone made it worthwhile.

9. andro.

Posts: 1999; Member since: Sep 16, 2011

Its all the one about the camera because the phone itself wont be very good

11. Sun_Wukong

Posts: 5; Member since: Mar 14, 2012

Obviously u have not tried Symbian Belle phones to make such comment...

14. SleepingOz unregistered

I have both a GSII and a N8, Belle is far way behind Android!

24. bovcrx

Posts: 109; Member since: Mar 06, 2012

Please explain for me. Don't you dare say it doesn't have Angry Birds.

49. vishalvenky

Posts: 79; Member since: Feb 12, 2012

lol.. +1

50. vishalvenky

Posts: 79; Member since: Feb 12, 2012

hey what do u know about symbian??? can android have such a huge sensor with a single core??? lol it doesnt run lag free even with a single core.. show me a belle phone which lags.. android is living on because of its apps.. i ll tell u advantages of belle over android doesnt need a dual core and it doesnt lag. 2. show me an android phone with single core having this sensor. S2(dual core) cant even come close to N8's(680mhz single core) performance in camera. 3.belle is very smooth than your droids.if u fill your internal your device is doomed.. Nokia belle(devices) has sufficient amount of internal(even N8 has 16gb) so it runs very smooth 4. dolby enhanced sound.. try listening songs in it it will blow you away 5.usb-otg is one feature integrated with all belly phones while android is still struggling to bring it(2.3.5 has a bugy version whereas 2.3.3 doesnt) android wins over belle only in screen resolutions and apps.. nothing else

16. andro.

Posts: 1999; Member since: Sep 16, 2011

Ive had an n8 n700 and current a lumia and they are both miles behind my galaxy s2

17. miikeyroks

Posts: 26; Member since: Feb 07, 2009

He didnt say the Belle phones were better than Android. Simply that the Belle phones are decent performers. I love my Nexus, but I personally would rather use a 808 PureView than say an iPhone, but thats personal preference.

27. Dark4o90

Posts: 205; Member since: Feb 20, 2011

if you'll be using the 808 only for shots then you take a camera which is cheaper Symbian = crap

26. bovcrx

Posts: 109; Member since: Mar 06, 2012

Explain for me please. I had a Lumia 710 for a month and gave it to my gf. I really liked it and it did everything every other phone I've had did. Apart from apps please tell me what is behind. I use a BB 9900 so enlighten me.

53. epdm2be

Posts: 830; Member since: Apr 20, 2012

to andro: unfortunatly the SGS2 cannot (automatically) record incoming and outgoing phonecalls (even when routed over bluetooth headset) and hence is useless as a professional communications-tool. The same applies to WP7-phones (including Nokia's own Lumia's), iPhones and Bada-phones.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless