Sony says the Xperia Z3 provides the ultimate smartphone viewing experience

Sony intends to launch its brand new Xperia Z3 flagship smartphone before the end of this month, and, until then, the company is restlessly showcasing the handset’s capabilities whenever and wherever it can. Earlier today, we posted a list of Z3 features that you may have not known about. Not long after that, Sony uploaded a promo video - embedded below - according to which the Z3 can provide “the ultimate smartphone viewing experience, even in bright sunlight.”

As mentioned many times before, the new Xperia flagship sports a 5.2-inch IPS TRILUMINOS display with 1080 x 1920 pixels. It’s not too different from the screen of the Xperia Z2, but its brightness has been enhanced. This, alongside Sony’s intuitive contrast adjustment, seemingly makes the screen the best that the company has ever put in a smartphone.

Just like the Z3 Compact, the Xperia Z3 can already be pre-ordered in various European markets. Needless to say, the smartphone doesn’t come cheap: you’ll have to shed out €649 to order one. The Z3 will also be available in the US, where T-Mobile expects to start selling it sometime this fall. 

Are you interested in getting Sony's latest and greatest handset?

Related phones

Xperia Z3
  • Display 5.2" 1080 x 1920 pixels
  • Camera 20.7 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 16 GB + microSDXC
  • Battery 3100 mAh(14h talk time)



1. akki20892

Posts: 3902; Member since: Feb 04, 2013

Yes it is.....Z3 best. Go team Sony

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Hopefully there's no delays that last for weeks.

42. RuiBacelar

Posts: 153; Member since: Feb 25, 2014

Let's hope your'e right papa

31. hung2900

Posts: 966; Member since: Mar 02, 2012

I still remember how Sony advertised blah blah blah about their Triluminos display on Xperia Z1. Result? It's one of the most disgusting flagship recently Sony kept praised about about the Z2 screen. Ok it's good and much better than Z1. But still not on par other competitor in color reproduction, viewing angle and outdoor visibility.

49. buccob

Posts: 2979; Member since: Jun 19, 2012

But Z1 Compact did very well, and Z2 also followed with good results... and according to GSMArena, the Z3 Compact reviewed had an improved screen with a lot better sunlight readability and better colors and contrast all around In my opinion Amoled tech has gotten so good that regular LCD with IPS has no advantage over it... but Xperia's display has never bothered me, not even the bad viewing angles (since I watch my phone perpendicularly) Z3 Compact will be the best device to get this year if you like this screen size, specially with the best battery life ever reviewed for its size on GSMArena with an endurance rating of 101 hrs!!... if you like phablets, then the Note 4 is the other one to get....

54. Kylesforza

Posts: 8; Member since: Apr 26, 2014

You Sir are an idiot. Z2 has the best screen out there TILL DATE. On ANY device.

32. sar44

Posts: 278; Member since: Apr 14, 2014

39. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

I'ma current user of Z2 and if my opinion mean anything, let me say that the maximum brightness has never been a big issue but THE problem is the minimum brightness, which is far too bright to read in the dark. I hope Sony do something about it.

44. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Try an app called "twilight". With that, you can add filters which either darken the display into very dark and you can add yellowish warm filter which helps you to sleep.

45. jmonteiro829

Posts: 266; Member since: Feb 13, 2012

Lux if you are rooted... works awesome on Z1S. There is another that I used called Screen Filter when I didn't have root... that one also worked good.

2. JMartin22

Posts: 2380; Member since: Apr 30, 2013

I'll pass on that washed out, saturated mess. Not even user-adjustable white points will help that because of the other set in stone factory calibrations that go into comprising the display.

7. Duketytz

Posts: 534; Member since: Nov 28, 2013

Try it, maybe you'll love it!

10. JMartin22

Posts: 2380; Member since: Apr 30, 2013

I've seen it. Sony doesn't do TV or mobile displays well, they're either 3rd or 4th rate behind other industry leaders: which include Samsung, Sharp and possibly LG as well.

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Samsung, LG, Vizio and Sharp are better than Sony imo.

26. Jishnusur

Posts: 175; Member since: Oct 07, 2013

200% agree with that.

47. romeo1

Posts: 823; Member since: Jan 06, 2012

Sony was bad with phonescreens until z ultra. But saying b0that its bad on tvs? You probably never seen the hx905? No "full led" tv can compare from the brands you are naming after that they made the hx920 and hx950 each better than it predecessor. Also the hx850 edge led even beats up all the tvs only the beovision 7 did it a bit better. The w9 serie is even better. The only thing is you should always calibrate the tvs depending on the place its in. And samsung/lg/philips are the same tvs only different designs

18. Kylesforza

Posts: 8; Member since: Apr 26, 2014

Washed out and Saturated? Uhh, you did notice that this isn't an article about Samsung devices, right? :p

40. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Samsung phones never have washed out colors.... On the other sony phones for years have washed out displays.... It's fact....i was hoping for big change with Triluminos display...yeah it was better...but still not in level with competition..... If you want saturated colors why not use amoled instead if tweaking hell out of LCD....

43. Kylesforza

Posts: 8; Member since: Apr 26, 2014

Yeah, that's why I wondered why he mentioned washed out there. Look at HTC One M8 display, now that's what washed out is. S5 is over saturated and rather cartoonish. Z2 has the most brilliant display till date. Go do your research.

20. Andrewtst

Posts: 697; Member since: Jan 25, 2009

Washed out????? Sony no longer use washed out display since Z2.

22. AppleJuice

Posts: 145; Member since: Sep 12, 2013

Washed out and saturated? I think you're refering to the LG G3 there.

30. Taters

Posts: 6474; Member since: Jan 28, 2013

This triluminous display looks too saturated to me actually. Their tv's on the other hand have the best calibration out of the box next to Panasonic but once you professionally calibrate an LG or Samsung tv it's game over for Sony.

46. xtremesv

Posts: 299; Member since: Oct 21, 2011

I admit Sony could not have the best panels for smartphones but since Z2 most reviewers and I, personally, owning one, agree Sony has improved the quality of the display to meet today's standards. AMOLED displays have the sharpest viewing angles in business in comparison to any LCD panel, that's for sure, and of course if you are looking to see your content at a 90 degree angle then Samsung should have you covered. About color reproduction, most review sites that make serious measures say the Z2 has the best color calibration compared to GS5, One M8 and iPhone 5S. Sony should not be dismissed anymore as a decrepit OEM that is just trying because now Sony is truly delivering.

4. ddxmms

Posts: 170; Member since: Feb 09, 2012

lets hope that this device doesnt come with the nasty camera bug that z1 compact have !

5. Dude2014

Posts: 448; Member since: Feb 12, 2014

Best display ever! Good job Sony! Btw! PA .. you posted many articles and news about Apple recently. Why you don't post this news about iPhone6?

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Trilum display? No thanks.

37. JMartin22

Posts: 2380; Member since: Apr 30, 2013

Should be renamed Terrible Display

6. TheCynicalTechie

Posts: 78; Member since: Nov 19, 2012

Lumia 1520 "Assertive Display" is really good as well.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

It really is. I prefer it over my S5 at times.

24. akki20892

Posts: 3902; Member since: Feb 04, 2013

With Nokia clearblack

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