Sony says the Xperia Z3 provides the ultimate smartphone viewing experience

Sony intends to launch its brand new Xperia Z3 flagship smartphone before the end of this month, and, until then, the company is restlessly showcasing the handset’s capabilities whenever and wherever it can. Earlier today, we posted a list of Z3 features that you may have not known about. Not long after that, Sony uploaded a promo video - embedded below - according to which the Z3 can provide “the ultimate smartphone viewing experience, even in bright sunlight.”

As mentioned many times before, the new Xperia flagship sports a 5.2-inch IPS TRILUMINOS display with 1080 x 1920 pixels. It’s not too different from the screen of the Xperia Z2, but its brightness has been enhanced. This, alongside Sony’s intuitive contrast adjustment, seemingly makes the screen the best that the company has ever put in a smartphone.

Just like the Z3 Compact, the Xperia Z3 can already be pre-ordered in various European markets. Needless to say, the smartphone doesn’t come cheap: you’ll have to shed out €649 to order one. The Z3 will also be available in the US, where T-Mobile expects to start selling it sometime this fall.