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Sony planning to ramp up its marketing spending for the new Xperia line to new heights

Posted: , by Daniel P.

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Sony planning to ramp up its marketing spending for the new Xperia line to new heights
Sony announced at its MWC event that just passed that it will be spending marketing money like a drunken sailor over the upcoming Xperia line phones. 

Branded with only "Sony", the phones need to be ingrained in people's conscience as the new cool handsets from the company that has outed not one and two iconic pieces of consumer electronics. That is why Sony's Mobile President and CEO Bert Nordberg said the effort will be "by far the largest brand advertising campaign that we have run for many years." Customers are about to be "engaged in new and very creative ways", so be warned.

Sony Xperia U has just been announced as a stylish and compact handset, and one of its biggest virtues seems to be customization. That is why the designers called it Xperia U, from. well... "you". You can quickly swap the bottom cap in something of different color, if you are so inclined, to match your playful or business mood and time of the day.

Not only that, but there is this color matching illuminated bar at the bottom, which is the trademark of the new "Iconic Identity" style of the upcoming Xperias. It is transparent, but yet full of LED light of different colors, and also houses the antenna for better connectivity.

The Xperia P in its turn is with aluminum unibody construction and 1000 nits WhiteMagic display, so the two phones definitely have a lot going for them, not to mention they add to the Xperia S that was announced at CES, with its 12MP camera.

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posted on 26 Feb 2012, 14:13

1. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

The bottom houses the antenna? Hmm... if they could get that module to store the radio too it would be pretty interesting to be able to switch from carrier to carrier while keeping your phone with you, from HSPA+ to LTE to LTE Advanced, and beyond. Also, to be able to implement things like things like NFC or newer Bluetooth versions at a later time.

If that's possible that is. Maybe I ask too much.

posted on 26 Feb 2012, 14:20

2. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

Probably wouldn't work out though... manufacturers just wouldn't have the incentive since it wouldn't be as compelling to upgrade when the time comes.

posted on 26 Feb 2012, 16:38 1

3. joey18 (Posts: 597; Member since: 20 Jul 2010)

Is ugly phone

posted on 27 Feb 2012, 12:15

4. jamrockjones (Posts: 345; Member since: 26 Oct 2011)

Agreed. I don't like the removable caps, it seems like it'll cause more issues than do anything good, plus it just makes the phone longer than it needs to be.

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