Sony logs annual profit for the first time since 2008, forecasts 42 million phone sales this year

Sony's restructuring efforts that have been going on for a few years now are starting to bear fruit, as the company reported its first annual profit since 2008, to the tune of $434 million. Granted, it was mostly due to asset sales and restructuring savings, rather than the TV or smartphone departments, but CEO Kaz Hirai forecasted a stellar 2013, with 42 million smartphones sold, and $506 million in net profit, but from operations, bot fat-trimming this time.

Sony's fiscal year ends in March, so for the previous four quarters it reported 33 million phones sold, and the 42 million prediction until next March is quite the hefty almost 30% increase. If the rumored Sony i1 aka Honami cameraphone, and the Xperia Togari phablet indeed materialize as pilot devices for the new One Sony strategy, we'd wager to bet Sony might even beat these estimates handily.

source: Sony



1. pyradark

Posts: 895; Member since: Jun 10, 2012


18. chocolaking

Posts: 495; Member since: May 22, 2012

Great News for SONY! good job!!! The xperia line always has a slik design.

2. Shrihari

Posts: 104; Member since: Jan 29, 2013

sony plz Introduce some good mid-end and low-end android flagships like the xperia mini,mini pro, walkman with bigger screen and ram..

11. kobainez

Posts: 454; Member since: Apr 13, 2012

Good midrange= Xperia SP. Same specs as 2012 flagship standards

3. XperiaPrince

Posts: 108; Member since: Dec 25, 2012

Good job sony!

4. cezarepc

Posts: 718; Member since: Nov 23, 2012

Good job.

5. darac

Posts: 2156; Member since: Oct 17, 2011

Great news. Now lets hope Sony drops to zero! :D

10. lovefist unregistered

the h3ll..! people, check the link first before downvoting.. dumb@ssess

14. Atlas

Posts: 158; Member since: Apr 15, 2012

People its about zero emissions.

17. yudi.nemesis unregistered

haha i don't know why people thumbed down you. maybe sony fanboy think you said something bad about sony

6. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

pls release d honami and togari now :D im excited haha :D

7. darac

Posts: 2156; Member since: Oct 17, 2011

I also think Sony should switch to developing games for smartphones/tablets. If i'm reading this right, Gameloft for example has greater yearly sales than Sony does for PS3. Oh and look at the Vita..there's just no money there. Wasting their software division potential

8. lumianic

Posts: 2; Member since: May 09, 2013

Great job sony,you make such a lovely phones.......

9. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

The mobile division didn't make any profit, just Sony's financial arm: "Granted, it was mostly due to asset sales and restructuring savings, rather than the TV or smartphone departments" Let's just see how long they can keep this act going...

21. bipinm

Posts: 124; Member since: Oct 07, 2012

U r here too.... to annoy the Sony Fans.... Yes...They did a good job...Now they focus on bringing great products ....

12. mercorp

Posts: 1045; Member since: Jan 28, 2012

YES!YES!they did it!Now bring me the sony honami!

13. dflash

Posts: 13; Member since: Apr 10, 2013

Love you sony love my sony Xperia z

15. oister85 unregistered

Yesterday I read a article on phonearena claiming that samsung and apple were the only ones profitable. Who do we trust?. Anyway is this true I'm so happy for sony. Is my favorite brand. Seens I was a kid.

16. ryq24

Posts: 875; Member since: Oct 17, 2011

Sony should improve its marketing.

19. rgxVOiD

Posts: 440; Member since: Aug 30, 2012

Gets the BRAVIA team to do the ads


Posts: 4851; Member since: Apr 13, 2012


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