Sony hopes to sell 80 million smartphones in fiscal 2015, will target the US market

Sony hopes to sell 80 million smartphones in fiscal 2015, will target the US market
In an interview with Nikkei today, Sony CEO Kazuo Hirai revealed some of the company’s plans regarding the future of its smartphone business. Mr. Hirai declared that “from now on” Sony would “put more resources into the U.S. and Chinese markets.” The statement is in line with the two Xperia announcements from CES earlier this week: the Xperia Z1S (exclusive to T-Mobile USA), and the smaller, yet still powerful Xperia Z1 Compact (which could be launched Stateside as soon as February - although nothing’s confirmed yet).

Reportedly, Sony will put “money and people” into the US and Chinese market, with hopes to see positive results within a year. The company intends to introduce a “broader variety” of smartphones that should attract consumers with high-performance cameras and enhanced digital content. We recently heard that Sony could launch Windows Phone handsets this year, so perhaps that’s what the CEO meant by “broader variety.”

Sony’s chief further said that its battery business (which the company could’ve sold in late 2013, but eventually decided not to) will be important, as it can provide "technologies that set us apart from rivals.”

The Japanese company believes that its efforts will enable it to sell more than 80 million smartphones in fiscal 2015 (April 1, 2015 - March 31, 2016). Meanwhile, fiscal 2013 (April 1, 2013 - March 31, 2014) should end with a total of 42 million Xperia Android smartphones sold. At the moment, it’s said that Sony is the world’s seventh largest smartphone vendor. But we’ll have to wait for official sales figures for Q4 2013 to be sure of that.

Rumor has it that Sony will announce its next flagship Android handset - currently codenamed Sirius, and possibly featuring a 5.2 inch display - at MWC 2014 in February. With the company’s CEO now confirming big plans for the near future, we’re setting our expectations high.

source: Nikkei

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16 Comments

1. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

I'd rather not wait that long but okay.

2. E.S.1

Posts: 308; Member since: Sep 14, 2013

Shouldn't be hard to sell that much if they offer their phones on ATT Verizon and Sprit ...

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

But they won't, and so they won't.

3. aranauser

Posts: 58; Member since: Jan 07, 2014

Isnt it too much?dont you think?

4. apple4never

Posts: 1064; Member since: May 08, 2013

if they keep wowing us like the last year 80 million shouldn't be a problem as long as they keep refining and add features and improvements

5. InspectorGadget80 unregistered

Would love to see SONY put their device on ever carrier/prepaid. could of hold out till MWC but got the Z1 instead still a hot device.

6. FCB-Eto

Posts: 64; Member since: Aug 17, 2013

Sony can when they stop marketing mega pixels and start marketing the entire phone.Not to mention they camera software is the worst among the top android oem's.

7. pyradark

Posts: 895; Member since: Jun 10, 2012

Lol!! Z1 improved a lot thanks to Sony update!! Plus Z1 is now second to Lumia 1020 as the best camera smartphone right now!! plus the entire phone you say!! Water/dust resistance in premium build up

16. FCB-Eto

Posts: 64; Member since: Aug 17, 2013

I don't see any sony ads so no they are not marketing the phones well and in real life experience the camera software for sony's camera on their phones isn't close to the competition.I have the Z1 I know what i am talking about any time the G2 and Note 3 can give the Z1 a run for it's money with smaller sensors and megapixels something is wrong all sony phones compress the photos taken way to much they need to change the algorithm asap.

8. fireblade

Posts: 717; Member since: Dec 27, 2013

More IPS screen please. TFT sucks

12. Insignificant

Posts: 192; Member since: Sep 22, 2012

You clown, even IPS and amoled displays use TFT. Go learn what it is before you spew filth.

9. Omarc07

Posts: 574; Member since: Nov 12, 2012

i wish sony would put there phones on every carrier att ,verizon,sprint,metro pcs ,boost,virgin,etc.. not just tmobile..

11. JerryTime

Posts: 468; Member since: Nov 09, 2013

It's definitely feasible if they woud just hurry up already. I want one of their new phones so bad it's unbeliavable.

13. bugsbunny00

Posts: 2255; Member since: Jun 07, 2013

it will sell fast if: change screen to IPS Display,slim bezel,phones on any carrier..then 80 MILLION or so..

14. fireblade

Posts: 717; Member since: Dec 27, 2013

As long as Sony uses the stupid TFT display, that hope won't happen. And also don't overprice the mid & low end phones if Sony wants to sell that much.

15. Insignificant

Posts: 192; Member since: Sep 22, 2012

Did you read what I said? You're actually a troll.

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