Sony Z Ultra is the first Google Play Edition phablet, now available for $649
That's a lot of phone right there. As you would also expect from a Google Play Edition device, the Z Ultra is unlocked and selling at full unlocked pricing: $649. It is available right now in the Play Store for U.S. customers, no word on international availability.
The one odd thing about this listing is that unlike the other GPE devices, the Play Store listing does have the device as the Sony Z Ultra, without the Xperia branding unlike the LG G Pad and Samsung Galaxy GPE devices. It may not mean anything, but it was a curious note. We haven't yet seen an official announcement from Sony, so there may be an explanation of the name change coming.
source: Google Play
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