Sony Xperia XZ2 Premium set to arrive in Europe at the end of September

Sony Xperia XZ2 Premium set to arrive in Europe at the end of September
Despite being announced back in April, Sony’s Xperia XZ2 Premium is still only available in a limited number of countries – in the US the smartphone doesn’t ship until July 30 – but now, thanks to online retailer Clove, it’s been revealed that the device will finally arrive in Europe towards the end of September.

Launching in the UK first, the smartphone will be available to purchase for £799 with VAT included, a somewhat unsurprising price point when the $999.99 cost in the US is taken into account. While no exact release date has been provided as of yet, it’s worth noting that UK consumers can pre-order the single-SIM variant right now and have the choice of two colors: Chrome Black and Chrome Silver. In regards to other European markets, however, no details by online retailers or Sony have been provided as of yet, although a similar release date is expected at this moment in time – the company will most likely provide further details at its IFA event on August 30.

While on the topic of IFA, Sony is currently expected to announce its Xperia XZ3 flagship in Berlin, so it wouldn’t be surprising to see the two smartphones arrive simultaneously in Europe. However, considering the new offering is set to adopt a dual-camera setup, ship with Android 9.0 P, and provide a boost to the internal storage, it’ll remain to be seen how Sony justifies the higher price of the Xperia XZ2 Premium. Also, the late launch of the smartphone puts into dispute the recent leaks surrounding the rumored Xperia XZ3 Premium. After all, it wouldn’t make much sense to announce a successor so soon after releasing the current-generation model.

source: Clove via: AndroidHeadlines

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Xperia XZ2 Premium
  • Display 5.8" 2160 x 3840 pixels
  • Camera 19 MP / 13 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3540 mAh(26.5h 3G talk time)

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6 Comments

1. Feanor

Posts: 1341; Member since: Jun 20, 2012

I am a Sony customer and I must say that I find their strategy often incomprehensible: -XZ2 Premium at the same time on the market with more modern XZ3; XZ2 Premium with 4K display but conservative with thick bezels, XZ3 most likely with thinner bezels, more modern, same camera. Uh? -Still six month cycle for flagship releases. -Flagship design (XZ2 family) poorer than mid-ranger (XA2 Plus). What really amazes me is how all this makes sense from a financial point of view. So many development costs to just confuse potential customers. Who are these big decision makers at Sony Mobile?

2. Feanor

Posts: 1341; Member since: Jun 20, 2012

...and there is even more: XZ2 Premium is announced only one month after the XZ2 is announced and just a couple of weeks after the XZ2 reaches the market, only just to harm its status as the latest Xperia flagship, but it actually ships in September, when it's too late and too close to the release of the XZ3. Uh?

3. mahima

Posts: 724; Member since: Nov 20, 2014

Theres a reason why they are not the top contender anymore...

4. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Sony has never been.. Since smartphone era, their best year was 40 million devices ( 2014)

5. ibrar1996

Posts: 17; Member since: Mar 30, 2015

A lesser bezel and a stylus makes them same as s9 and note 9

6. Cat97

Posts: 1797; Member since: Mar 02, 2017

Sony probably loses money on their phones and doesn't expect many people to buy them but they need this business to showcase their camera sensors. Or at least this is the only way that what they do makes any kind of sense :)

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