Netflix subscribers complain about seeing ads for content between episodes of certain shows

Netflix subscribers complain about seeing ads for content between episodes of certain shows
Usually if you are paying a subscription fee for streaming content on your mobile device, you don't have to watch ads. For example, those who pay Spotify $9.99 a month do not have to listen to advertisements while listening to streamed tunes. On the other hand, the free version of Spotify is supported by commercials. This is why some Netflix subscribers are apoplectic after having to watch ads for Netflix created content between episodes of certain shows.

In a statement, Netflix defended the practice by pointing out that the ads are skippable, and claims that showing them allows users to discover new content that they might want to view. On the other hand, judging by the response on Reddit, it would appear that subscribers are accusing Netflix of having their cake and eating it too.

Netflix calls these ads pre-roll trailers, and they are usually seen between episodes of Netflix's own shows. The video streamer has used pre-roll trailers before, but not between episodes like it is now. Considering that Netflix says that it conducts hundreds of tests each year to find a better way for subscribers to discover new shows to watch, there is a pretty good chance that the pre-roll trailers will eventually be 86'd.


Instead of pushing programming on subscribers, Netflix needs to realize that content worth watching usually is outed by word of mouth. That's how Stranger Things, Orange is the New Black and House of Cards became big Netflix hits, among others.

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15 Comments

1. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

People are so damn whinny these days, just skip the ad and move on to the next ep, really doesn't take more than a few moments.

2. Cat97

Posts: 1983; Member since: Mar 02, 2017

If you paid for no ads, there should be no ads.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Funny thing is, nowhere in Netflix's plans does it say commercial free or no ads. They play trailers all the damn time without my permission, I just scroll past it of course, so what if they play a trailer after an episode, they didn't interrupt me while I was watching and I can skip it easy.

7. AngelicusMaximus

Posts: 763; Member since: Dec 20, 2017

Like Arch_Fiend said, you're not paying for no ads. You're paying for the service. Netflix has never explicitly said that they offer an ad-free experience.

11. Dr.Phil

Posts: 2488; Member since: Feb 14, 2011

Amazon Prime does something similar before their content where they show another show on Prime. It’s skippable too but not a lot of people know you can skip it. I think it’s fine as long as it’s about other content available on Netflix. Now, if they start showing stuff from Johnson and Johnson or whatever, then yeah you can raise hell about it.

13. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I agree Phil!

12. piyath

Posts: 2445; Member since: Mar 23, 2012

Ya, no ads means no ads. What's so difficult about it if I pay for it...?

3. skymitch89

Posts: 1453; Member since: Nov 05, 2010

I think that if the ad/preview runs while the countdown to play the next episode is rolling, then that is not much of a problem. It is when the next episode goes to start and it plays the ad/preview instead of episode that there would be a problem.

5. chebner

Posts: 249; Member since: Oct 17, 2011

First world problems!

6. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Amazon Prime does that too, very annoying.

8. TechNeck

Posts: 657; Member since: Aug 29, 2014

Yeah, I'm not here for that.

9. Rager722 unregistered

I wouldn't mind after the show it's over, but between shows like in the middle of an episode is not preferred. That's like just watching TV.

10. cmdacos

Posts: 4333; Member since: Nov 01, 2016

I can see this being folded into a new lower priced tier in the future where ads will support the price reduction. Could add additional subscriptions with this model. I see this as testing for that future tier.

14. wesley.

Posts: 217; Member since: Aug 06, 2013

My complaint about Netflix is that they hardly have any movie trailers to get a glimpse of the movie before you watch. Pathetic in this day and age.

15. superguy

Posts: 471; Member since: Jul 15, 2011

I've found the trailers to be useful. We've found several new shows to watch that we might not have otherwise. We've started watching the Ranch as a result of this. I think Netflix is getting their ad money thru product placement. The Ranch has so many product placements that my wife and I are starting to count how many sponsors show up. In a lot of cases, they're sly about it by making fun of it (i.e. Sam Elliott making fun of Silk almond milk while holding a carton of it), or by integrating it into the story line, such as a character's love for Cocoa Puffs or always drinking certain brands of beer. Most of the time, we skip directly to the next episode, so we rarely see the ads. As long as they're for content on the service and not ads for products, it doesn't bother me.

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