Smoked by Windows Phone campaign stats unveiled, over 50,000 phones smoked to date

Smoked by Windows Phone campaign stats unveiled, over 50,000 phones smoked to date
Frequent readers are probably familiar with the Smoked by Windows Phone campaign, which kicked off in January during CES. It has been four months since then, and team Windows decided that it is a good time to reveal some stats about the marketing stunts.

To start, videos of the Smoked by Windows Phone challenge have been viewed more than 8 million times so far, and some of these videos are still high up the YouTube charts. Over 50,000 phones have been smoked across 36 countries around the world, with only 638 challengers managing to beat Windows Phone. Overall, the winning percentage of Microsoft's mobile platform stands at 98%. Last but not least, it is estimated that over 100 million people worldwide have heard of the Smoked by Windows Phone campaign. Well played, Microsoft, well played!

In a nutshell, the Smoked by Windows Phone campaign is a success, despite probably not being something we would call fair. That is why Microsoft is not stopping here. More advertisements based on the challenge have been released, and you might even spot them here and there while browsing the web. Check out the first one below and let us know what you think.



1. rnk.khch

Posts: 86; Member since: Jan 30, 2012

Excellent job Microsoft and Windows Phone OS!!! One more time, the crappy nature of iOS and Android are demonstrated!!!

6. chadrick0814 unregistered

A paid Microsoft employee who has trained and practiced for hours on how to do a rehearsed task is able to do it 4 seconds faster than a guy off the street.....not so impressive. Guess what, he'd beat a guy off the street using another windows phone also. Well played MS, well played.

11. rnk.khch

Posts: 86; Member since: Jan 30, 2012

It is not that much a matter of practice and training as it is the capabilities of the operating system. Windows Phone has a unique design that enables users to perform tasks and communicate with the system right from the screen without really opening any apps. It's as if the screen is live and talking to you!! Now, Android by virtue of its widgets has some of the capbilities of Windows Phone OS. iOS, on the other hand, can't really compete due to its rudimentary icon-based interface that requires looking for and opening an app for every simple task.

20. jroc74

Posts: 6023; Member since: Dec 30, 2010

Exactly. What about the challenges where other phones were set up to fail. One guy said some app was on the live tiles. Found out that app isn't there out the box. A fairer contest woulda been to let the guy with Android set up widgets.

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

Or that one challenge where guy had his Android phone already set up for extreme efficiency. He won, reps wouldn't count the win. It took to complaining on blogs, forums for them to give him the win.

2. networkdood

Posts: 6330; Member since: Mar 31, 2010

Not sure if I trust those results...

3. grif_

Posts: 61; Member since: Apr 28, 2012

Most of em look staged. Especially the one Indian one where the gf calls the guys gs2 shyt.

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yeah, that caught my attention - looked like one of those reality, not-so-real, shows...

16. sniper1087

Posts: 537; Member since: Dec 31, 2011

Not only that but the camera on the gs2 is better quality than the lumia which was compared to, ok good you can take a picture fast with a windows phone, but if the camera sucks what is the point, it will look crappy, they don't try a challenge in low light, the Nokia lumia 900 camera blows from what people have said.

5. Iphone4 unregistered

yes, it can smoked but siting with just under 2% market share.

7. Aaron_R96 unregistered

Would love to see them do this against the Xperia S, especially with the same level of quality too..


Posts: 701; Member since: Jun 07, 2011

Windows phone are pretty nice but again those dang tiles !! those dang Tiles!! suck!!

12. Iphone4 unregistered

all smartphone are good but you buy what is work for you nothing else. window phone look very nice but for me? NO. i like my iphone 4 and my next phone will be HTC one x or the S3. board with iphone. but paid so much money for going to use it till november.

13. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

im an android guy, but some of those features are much more effective than other OS's people should be celebrating for Windows phone to come out. Android and IOS will be forced to try new things!

14. ivanko34

Posts: 617; Member since: Sep 04, 2011

and the most amazing result is that microsoft smoked also nokia

15. MEeee

Posts: 438; Member since: Oct 19, 2011

My wife and my HTC G1 phones got smoked by Samsung Focus phone. We ended up with $500 + $10 Gift Cards each for a total of $1020. I will save the Gift Cards for the next Xbox console.

17. Yassham

Posts: 28; Member since: Jan 09, 2011

They should calrify by what he's smoked about , seriously I can do it with my iPhone 4S closely to that speed

18. iDroidx650

Posts: 83; Member since: May 26, 2010

Does anyone actually give a s**t who can take a picture, upload to Facebook and tag them faster!?!? Windows phone is weak! #teamiphone #teamandroid

19. aoikemono27

Posts: 177; Member since: Feb 27, 2012

Now if only they could actually sell more than 50,000 phones...

21. Stuntman

Posts: 843; Member since: Aug 01, 2011

If only the home screen is centred.

23. ananya22

Posts: 93; Member since: Apr 23, 2012

try all you want microsoft i'll just say the same thing always. you just can't sell crap in a competitive market with actual good products( android and( i am not a fan but still) iphone). nobody in their right mind after seeing an android and iphone will buy a windows. and i know some people do but i can bet they wont buy a second windows phone as using one wp once is already bad enough. your unfair tests only show that you cant beat anybody in a fair fight. also nobody cares about which phone can post a picture faster to facebook, people care about which phone has the better screen, camera, processor, bluetooth file transfer, micro sd card support,wallpapers, customization,and more features and settings and voice commands and landscape mode support( i wass really pissed that hardly anywhere the screen switches to landscape mode) and people care about games and graphics and apps. in short wp cant compete and it also sucks

24. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Smoked By Windows is like throwing a 'softball' at those 3 'milk jugs' at a carnival.

25. GeekMovement unregistered

I like how android and iphone users compliment each other to go against windows phone lol. I agree. At the moment windows phone cannot match Android or IOS. I'm hoping even Blackberry will be more solid than windows phone. Hope the windows 8 update changes my opinion, but this smoked challenge crap doesn't convince me, sorry MS.

26. metalsteel

Posts: 4; Member since: Mar 03, 2012

lol @ Geekmovement... that is pretty funny... I've used all OS'es before, and i must say android is by far the best, IOS is a distant second. they've got a huge app database but once the google play store catches up... IOS will beat it at pretty much nothing lol... except its great for noobs... girls etc.. As far as windows phone goes, it can be barely be called a smartphone.. hopefully windows 8 phone/tablets are alot better...

27. LordOfTroll

Posts: 54; Member since: May 08, 2012

So many fragmentated/spy/malware android smoked up in an instance, they are so slow and sluggish, messy widgets everywhere that they can't even compete ha.

28. reagannism

Posts: 9; Member since: Nov 23, 2011

Comparing phones by their speed of taking photos, posting to facebook etc. ? FIrst, they can manipulate the facebook update speed by using the best internet connection (why not ? It's a "commercial" after all. Pay extra to be the best or just smoked up) while the challengers use some random internet connection which their phones have. Second, so what if it take photos faster ? I don't care. All what I see is the specs, customization, apps, functionality, quality, etc ! I won't pay 500-600$ for a phone with AMOLED, 1,4 GHz single core. Nokia was the king but the throne has been occupied by Samsung and Apple because it was too greedy and arrogant (to not adapt the massively growing Android OS - well they won't get iOS as it is the Apple's exclusivity). They didn't want to blend and share the same OS and user experience with those "little insects" at that time called Samsung, LG etc. Additionally, Nokia is way too stingy to provide a better hardware for its phones. Once again, 500-600$ for Nokia Lumia 900 ? I thought it was dual core with other beastly specs. but errr I was shocked when I knew the truth

29. parkwaydr

Posts: 572; Member since: Sep 07, 2011

What Microsoft won't admit is that these challenges are pretty much all built around social networking, which is what Windows phone is geared for, so obviously they are gonna have a huge advantage, android and ios are not geared for social networking, This challenge is like Toyota bragging that the corolla gets better gas mileage than a mustang. Two cars built for two complete different reasons.

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