Smartphone shipments grew 45% annually, Samsung captured a record 35% market share in Q3 2013

Smartphone shipments grew 45% annually, Samsung captured a record 35% market share in Q3 2013
The latest research figures from Strategy Analytics show an impressive quarter for the smartphone industry as a whole, and at least a few key players in particular. For starters, smartphone shipments grew an outstanding 45% from the year-ago, reaching a little over a quarter billion, up from 'just' 172.8 million units in Q3 2012. That's a record right there – the industry has never in its history had a stronger quarter.

As we recently brought to your attention, penetration has finally passed its tipping point, and now 6 out of every 10 mobile devices are smartphones, which is great news. The analytics firm points out that demand for LTE phones is great in developed countries, whereas emerging markets, such as China, are looking at a great surge in 3G phones demand.

The almighty Samsung is doing better than ever, beating the industry average by growing 55% annually. This equals a whopping 88.4 million units sold, or 35.2% of the entire market – it's caviar and champagne at the company's headquarters, that's for sure. Strategy Analytics notes that while demand for the Galaxy S4 has softened, demand for the company's Galaxy Note 3 phablet, along with mass-market offerings, such as the Galaxy Y, have helped lift Sammy's sales.

A solid second is Apple, of course. The Cupertino-based giant shipped 33.8 million iPhones this last quarter, up from 26.9 million a year earlier. This translates to a 26% growth, meaning that Apple is actually growing at half the speed of the industry on average. This figure also means that Apple's market share has also taken a noticeable hit – down 2.2% to 13.4%. The report notes that despite this arguably poor showing, Apple will rebound soon enough, as next quarter should be markedly improved, due to strong iPhone 5s demand.

The remaining three contenders are Huawei, LG and Lenovo, in that order, and together account for a little shy of 15% of the entire market, so still a long way from confronting the leading duo.

Huawei is one of the industry's star performers, growing a remarkable 67% on-year, or 12.7million units shipped in Q3 2013. The Chinese company now accounts for 5.1% of the worldwide market, though its positions are mostly strong on its own turf, with performance in the US and Europe needing a lot of attention.

LG is only slightly behind Huawei, having shipped 12 million units this last quarter – a mind-blowing growth of 71% annually. Sammy's local rival is currently the fastest-growing vendor, though unlike Huawei, it's actually strong in the US and Europe, and weak in China and India.

Taking the fifth spot is Chinese Lenovo, and it's performance has been no joke either. It now accounts for 4.3% of the worldwide smartphone market, having shipped some 10.8 million units in Q3 2013, or about 68% worth of growth. As you probably expected, its popularity is mainly local, though its expanding internationally, and we can definitely see Lenovo becoming a worthy contender one day.

That's about it, folks. In a nutshell, it's a glorious time to be a smartphone enthusiast – technology is evolving, demand is going up and prices down, and we have more diversity than ever.

source: Strategy Analytics




Posts: 225; Member since: Oct 10, 2013

Whoooo Samsung!!!! RULER of mobile INDUSTRY ;)

4. criticism

Posts: 46; Member since: Sep 12, 2013

Sammi has a great variety of smartphones and let the customer choose what he/she wants! Sammi never stop the production of the previous flagship after announcing the newer because it believes that either of them has unique identity! Unlike apple that stops the iPhone 5 production line because it knows that iPhone 5 and 5S are very similar!

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

My favorite brand for everything (especially TV's). :)

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just love supporting a winner.

3. naveenstuns

Posts: 184; Member since: Feb 19, 2012

Its sad to see NOKIA is stated as others :(

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Why are you surprised though? This shouldn't be news to you. WP8 isn't selling as much as Android or iOS devices.


Posts: 225; Member since: Oct 10, 2013

People say WP8 is smooth but what is the purpose of smooth if there is nothing to do with it ! Nokia will never a winner with WP8 ..

5. _Bone_

Posts: 2155; Member since: Oct 29, 2012


9. ian_mizan

Posts: 3; Member since: Oct 29, 2013

Nokia used to be a market leader, So did Apple.. Why? But Now mr Sammy takes the trophy n I am enjoying ths Evry moment with hope mr Sammy cud keep up the good work! . I guess The best phone wins?

10. profperez1

Posts: 76; Member since: May 08, 2012

I have an iPhone 5---it's boring. There is nothing you can do with it. The minimum Apple should do is have 20-30 theme desktops. But looking at the same APPS sitting on screen 1 is hard to take---year after year. I have the device because of all the OS platforms it is the most reliable. I have used all of them. I can also count buying good screen RES and camera. The WIFI is super fast. I hate the admitt it but day after day the size is more workable for mobile computing. Sitting on the couch I wold like a BIG phone---but I don't want to carry it around with me. Apple isn't adapting to customization and size that most people want---so they will be a 3rd player in coming years. They tell the consumer what they want---now it's costing them.

11. 1113douglas

Posts: 200; Member since: Jul 04, 2013


12. Stuntman

Posts: 843; Member since: Aug 01, 2011

HTC doesn't even have its own row on the table. It's rolled into Others.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.