Smartphone sales are strong in the Middle East and Africa

Smartphone sales are strong in the Middle East and Africa
During the third quarter of this year, smartphone sales rose 31% in the Middle East and Africa region. That is close to triple the growth rate seen in other regions. Still, it wasn't blue skies for all of the manufacturers. Samsung saw its leading market share in the region decline by 8.7 percentage points, or 17.5%  to 41.1%. Huawei was second with a 9.3% market share, a gain of 2.3pp from the same quarter last year.

Tecno, a smartphone manufacturer based in Africa, saw its third quarter market share soar from last year's 4.8% to 8.2% in Q3 2015, up 71%. TCL-Alcatel was fourth with a 4.5% market share, down from the 5.9% it had last year. Apple was fifth with a 3.9% slice of the smartphone pie in the Middle East and Africa. That is a 77% year-over-year gain in market share.

More than half of the handsets purchased in the region are smartphones, although less than one-third support LTE connectivity. Apple currently accounts for 10% of the market's sales of LTE-connected smartphones. Some of the iPhone sales in the Middle East are coming from consumers in India, who find that purchasing the iPhone in Dubai saves them on taxes and an exchange rate that is not in their favor. Two new Apple Stores have just opened in the UAE. Those stores have been frequented by consumers from India, looking to pick up the iPhone at a cheaper price.

Samsung still has the top smartphone market share in the Middle East and Africa

Samsung still has the top smartphone market share in the Middle East and Africa


via AppleInsider

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8 Comments

1. Festwiz unregistered

Samsung have just made their smartphones expensive over time. Am no surprised they lost that much

7. sgodsell

Posts: 6644; Member since: Mar 16, 2013

Still Samsung has 41% of this market. The other thing is this article tries to put a spin on Apple and say they are doing well here. However Apple still only has 3.9% of this market in 2015. What everyone is overlooking is Android is dominating this market. You can spin words any way you want.

2. lolatfailphones

Posts: 224; Member since: Apr 08, 2013

Yes yes. Those dirt cheap Chinese junk. Thank god for em.

4. villagerguyz

Posts: 96; Member since: Jul 22, 2015

Why??? The build quality of chinese phones is better despite its price.

5. Sovat_fc

Posts: 224; Member since: Aug 30, 2014

Go to have an English class, dude. Your English made me sick.

6. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

This is an international site with multi-lingual people. Not everyone here has English as their native language! Understand that, and stop being an arrogant @$$. SMH

3. galaxyyoum

Posts: 2; Member since: Dec 17, 2015

down here south africa its all Samsung everyone ,cant be shoked if their market share is big here boz its a samsung world

8. NFSHesham

Posts: 297; Member since: Feb 04, 2014

It may be big, but you can see clearly that it has shrunken from 49 to 41% and with those Chinese and Asian companies offering great bang for the buck and Samsung Continuing to offer crappy low ends and mid rangers it is going to get a lot worse for sammy

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