The demand for more customizable smartphones is growing significantly, study says

The demand for more customizable smartphones is growing significantly, study says
In an industry where smartphone manufacturers are finding it increasingly difficult to differentiate their products from the competition’s, a new report claims the demand from consumers for more customizable products shows no sign of slowing down any time soon and may lead to drastic changes in the way companies operate.

Looking at the trend in detail, it appears manufacturers may eventually be forced to move away from the process of high-volume manufacturing, switching this out for lower numbers that allow for products to be easily modified according to consumer needs. All of this is further backed up by research carried out by Protolabs that states that more than half of millennials wish they could upgrade their devices more frequently. Furthermore, 86% of buyers claim personalization is an attractive feature, while over 60% would be more than happy to pay extra for more customization choices. Nevertheless, it’s worth pointing out that the people surveyed expect products to arrive within three days, suggesting they aren’t willing to wait for the luxury.

Ultimately, this desire in the market will only continue to grow going forward, forcing companies to offer a wider variety of product personalization in the future. In the meantime, though, certain companies do seem to be taking note. After all, Samsung is reportedly looking to introduce an expanded color range with its Galaxy Note 9 in August, while Chinese giant Huawei aimed at enticing customers with its unique P20 and P20 Pro color variant. On the other hand, Motorola is also promoting customization with its Style Shell Moto Mods that are compatible with Moto Z devices, although these are only temporary solutions to the problem. In fact, when it comes to the long-term picture, smartphone manufacturers may eventually be forced to introduce a system similar to that of Motorola’s old Moto Maker that debuted back in 2013 but was ultimately scrapped years later in favor of traditional manufacturing methods that allow for minimal levels of personalization but significant cost-cutting.

source: Forbes

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13 Comments

1. notfair

Posts: 660; Member since: Jan 30, 2017

never gonna happen the shareholders demand feeding. increased prices in smartphones we will see over the next years.

2. Whitedot

Posts: 623; Member since: Sep 26, 2017

`"In an industry where smartphone manufacturers are finding it increasingly difficult to differentiate their products from the competition’s," Guess what? Because they stopped innovating design. Every device these days is virtually made by the same rule. Same slab, same glass, same notch. Remember when HTC M7 came out? Oh boy that was a looker phone. Everyone was drooling. Honestly the only device I can look at and say that looks nice these days is 1+6 silk white. They limited edition phones are real nice. No, I am not a fan, currently own Sony device but!

12. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Ah M7, best looking phone ever along with Lumia 925 and iPhone 5S I want to buy both just to stare at them from time to tim

14. Whitedot

Posts: 623; Member since: Sep 26, 2017

Lumia 925 what a thoughtful and pleasing design though!

3. darkkjedii

Posts: 30496; Member since: Feb 05, 2011

I still think customizable software is the thing. Physical mods are cool, but not the thing yet.

4. avalon2105

Posts: 352; Member since: Jul 12, 2014

I think most people would be satisfied with more color options. Industry really need to move on form black, gray, white, puke pink/gold colors. Early days of Lumia were amazing when most models arrived in 5 or 6 colors, including colors like orange, yellow, green, red (that we almost never see on mainstream phones).

6. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Companies having troubles? Poor them.. This is just an excuse for the lack of originality and ideas. Someone brings something silly like 18:9 or notch, they all follow like there will be no tomorrow. All those chinese brands should stop being obsessed with Apple. They still think they will steal their costumers by offering same design. Even the camera design is exactly the same, that is ridiculous. Companies should focus on : lower SAR values , better signal, batteries that last more cycles, electronic stabilization for 4K@60 fps, true wireless charging

7. cmdacos

Posts: 3651; Member since: Nov 01, 2016

'In an industry where smartphone manufacturers are finding it increasingly difficult to differentiate their products from the competition’s' ...uhh no, I don't see many other than Apple, Samsung and a couple others trying to differentiate themselves. I see a bunch of garbage OEMs trying to mimmick Apple's design decisions (good or bad) to capitalize on Apple's marketing.

9. Rager722

Posts: 580; Member since: Jan 30, 2013

Only Samsung, Apple, Sony, Motorola & HTC make their own looking designs

8. two_soggy_waffles

Posts: 58; Member since: Aug 10, 2017

Totez ma goatz

10. emjoigently

Posts: 129; Member since: Aug 22, 2017

So, shops full of iPhone and Samsung phone cases, essentially. What else do you mean by customisation beyond colour and trim? People aren't opting for unusual phones. Most folk just go for iPhone or Samsung. The comfortable and popular and obvious. (The people who visit here aren't "most folk")

11. worldpeace

Posts: 3034; Member since: Apr 15, 2016

This article is sponsored by D-brand.... (Read it in Linus or MKBHD voice) /s

13. LouisMariano5

Posts: 57; Member since: Sep 22, 2014

this is a BS article that goes absolutely no where !

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