Smartphone buyers prefer an ever-larger screen - 4.5" takes over 4.3" as the sweet spot


Research firm Strategy Analytics (SA) came out with its latest "Smartphone Size Preference" report, examining trends that appeared in the second half of last year. It turns out that, while 4.2"-4.7" devices were the norm then, the users placed their preferences at 4.5" on average.

That is a departure from the 4.3" average in the 2011 report, and seems to have always been on the rise, ever since Apple introduced the first iPhone back in 2007. Well, even Apple departed from its 3.5-inchers last year, and is rumored to consider going even bigger in 2014.

Given the trends this year (cough, Galaxy Mega line, cough), and the onlsaught of 5" flagships, SA might be updating their preferrable screen size survey to 4.7" in the next report. We doubt that the trend will continue much further, though, unless Samsung finally stops dragging its feet with the foldable and rollable YOUM display phones.

source: SA via IntoMobile

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46 Comments

1. cezarepc

Posts: 718; Member since: Nov 23, 2012

5"-5.5" is enough for me. But of course, depends on the bezel too.

12. vincelongman

Posts: 5745; Member since: Feb 10, 2013

Personally my sweet spot is about the size of S4 and One, because its large, but I can still can use it comfortable with one hand. But I still think companies should still make high end smaller phone for people who prefer those. They should make flagships in different sizes but same specs, for example a 4" and a 4.7-5".

15. rallyguy

Posts: 620; Member since: Mar 13, 2012

Good point. But the people I know who have smaller phones keep them for many years and don't upgrade. They use their phone for texting and calls mainly and aren't interested in spending money on a different phone when the one they have works fine. In the end, companies will make it if they can make money. Carriers don't spend money promoting low end phones either. I think right now each company is innovating to new places with phones. When the smartphone basically reaches it's full potential, companies will then turn to fill in the gaps.

43. jcarrigan unregistered

6' inches is the biggest ill go for a screen and 4.7' is the smallest screen ill take.

2. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Apple did not get the memo; again.

3. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

+1 Lol

52. Manevolence

Posts: 6; Member since: Feb 10, 2013

If Apple would just create a 4.5 inch iPhone I would buy it :/

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

i just want to know who these "smartphone buyers" are

19. chistoefurpuffer

Posts: 140; Member since: Mar 11, 2013

Once you use a bigger smartphone, you'll never want to use anything smaller again.

46. itreday

Posts: 68; Member since: May 24, 2012

Lie, I had a Samsung infuse which was a 4.6 and hated the screen because I always made typing errors. I went back to iPhone because it has the perfect width to the point where I rarely make any errors in typing.

49. dwillopp

Posts: 18; Member since: Jul 08, 2010

Po little hands lol

5. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

The foldable thing from the CES samsung's future tech teaser video is really cool, hope they're getting it right and ready

13. cezarepc

Posts: 718; Member since: Nov 23, 2012

yep pretty cool stuff. I personally like the one that looks like a pen.

6. FlushGordon unregistered

"A 3.5 inch screen is the perfect size for a smartphone" --- Steve Jobs

7. twens

Posts: 1182; Member since: Feb 25, 2012

Galaxy note 2. The perfect phone.lol

8. darkskoliro

Posts: 1092; Member since: May 07, 2012

5" is my sweet spot, but cases ruin the aesthetics :( But I do live dangerously, from time to time >;)

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

5" is already enough for me! 6" can't even fit into my pocket!

17. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Tell that to the 8 inch galaxy tablet

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

44. jcarrigan unregistered

get pants with bigger pockets. i can fit a 6inch device in my dress pants and be fine. dont wear skinny jeans

10. princedeking

Posts: 9; Member since: May 07, 2013

waitin for 6.3

11. DANTExphone888

Posts: 102; Member since: Aug 11, 2012

5" is my sweet spot, wait in for future flagships.

14. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

5inch is definetly the sweet spot for me :) can't stand the tiny 4.0inch on the iPhone5, its small and narrow, annoying to watch vids on and web browse.

16. roldefol

Posts: 4744; Member since: Jan 28, 2011

Despite the bigger-is-better attitude among Sammy fanatics here, there is an upper limit on what's comfortable to hold, carry and thumb. I agree with that 4.5" number: up to 5" for large hands, 4" for petites.

20. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

Im a small person, but owning the Note2 made 5.5' a norm for me :)

23. medicci37

Posts: 1361; Member since: Nov 19, 2011

I would say 4.7 to 5 inches... Certainly not 3.5 to 4 inches :-)

24. surethom

Posts: 1729; Member since: Mar 04, 2009

4.3" to 4.5" is the idea screen size it is also ideal for one handed use. 5" is just Too large for one handed use.

26. tedkord

Posts: 17452; Member since: Jun 17, 2009

There is no rule that states you have to use only one hand with smartphones.

27. gd761

Posts: 215; Member since: Sep 18, 2012

As for the Issue of LARGER SCREENS, I also would like to have a LARGER SCREEN on My Cellphone. What's Important to Me in Choosing a New Cellphone are a Few things that Most or Some of the things that are Important to Me Might Also be Agreed Upon by the People that Are Reading this as well as Others that will not ever read this article. The things that Are Important to Me Are; 1. Screen Size. 2. The Aspect Ratio of the Screen for Watching Videos. 3. A Thin Bezel. 4. Strong Glass for the Screen that can Withstand Scratches and also Possibly Survive being Dropped. 5. A Solid Quality Built Phone that Don't Feel like it's a Cheap Phone while you Hold it in your Hands. 6. LOUD & Clear Speakers for Watching Videos, Streaming Videos either that are Online or Stored On the Cellphone or for Using the Speaker Phone in a Loud Environment. 7. Lots of Storage On the Phone that Will Still Not Limit you even if you do Not Install a Micro SD Card, Because We All Know that the OS is Always Taking Away from the Listed Amount of Storage. 8. A Physical QWERTY Keyboard. For Some People Like Me, We Need to Have the Physical QWERTY Keyboard because We do a LOT of Typing from our Cellphones. And with the Amount of How Much and How Fast that We Type, We Need to Feel the Physical Keys to be able to tell When We are Typing on the Correct Key or if We are Hitting One or More Keys at the Same time. You can't feel that on a Smooth Surface at all. 9. The Last and in My Opinion the Most Important. The OS. For Me. My Opinion is that the Phone Must Have Windows Phone OS. I'm Not saying that either Android or iOS can Not be on Cellphones at all. I'm Just saying that on the Cellphone that I WANT, Must have it. This Is My Opinion. But Feel Free to Comment on My Post Here if You Agree with Any Part or Everything. Also, if you both Agree with Some of this and Disagree with the rest. Have A Nice Day.

33. roldefol

Posts: 4744; Member since: Jan 28, 2011

I just want one that's available in electric blue. And runs MS-DOS 4.0. On 3.5" floppies. DOUBLE SIDED.

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