Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7

Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7
The big sign on Times Square contains a plea to Apple, asking them to call the next iteration of its smartphone the Apple iPhone 7. The same message was spotted on a truck parked in front of the glass Apple Store in the Big Apple (of course). So who is so upset with the Apple iPhone 6s name, and more importantly, why?
Before we answer that question, we should point put that ever since the Apple iPhone 3GS was unveiled in 2009, every other year Apple keeps the design of the next iPhone the same, tosses in a few updates, and add an "s" to the end of the device's name. We saw that with the Apple iPhone 4s (which did introduce Siri) and the Apple iPhone 5s. This year, we might see more additions added than usual for the "s" version of the phone. For example, Force Touch is expected to be the big new feature this year, and the back and front-facing cameras are rumored to be getting a bump to 12MP and 5MP respectively. The slightly thicker body might house a larger capacity battery, and the amount of RAM will supposedly be doubled to 2GB.

For the most part though, the design should remain the same and based on tradition, the new models should be called the Apple iPhone 6s and Apple iPhone 6s Plus. And that is where the billboard in Times Square and the truck parked in front of the Apple Store come in.

A small marketing company called 6S Marketing is using the request to Apple as a way to catch the attention of the public. 6S Marketing President Chris Breikss revealed that he named his company 6S because it sounds like the word "success." He first got the idea when he spotted a Mercedes with a license plate reading SSS SSS. In his mind, Breikss translated the plate to read 'six-esses,' or 'successes.'

Actually, Breikss' great publicity stunt will only help his company if Apple keeps the iPhone 6s name, which of course they are going to do. No doubt 6S Marketing will pick up a few new clients after showing New Yorkers how well the company can piggyback on Apple to gain some national notoriety.

source: 6SMarketing via BGR

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)



1. TechNeck

Posts: 656; Member since: Aug 29, 2014

Well that's, umm... Idk. :|

2. promise7

Posts: 894; Member since: Jul 03, 2013

That's a bit confusing. At first glance, I wouldn't have thought a company named "6S Marketing" is asking Apple to change the name of the iPhone, it looks like Apple's marketing department is asking Apple in general to change the name and is just posting a sign as a funny advertising gag.

6. gustavoace

Posts: 187; Member since: Nov 13, 2012

This is a self promoting 'complain'. With this truck, we heard about this company, like millions of others... They'd never get this attention paying just a truck rent and a printed banner on its side.

3. darkkjedii

Posts: 31313; Member since: Feb 05, 2011

Not gonna happen. The iPhone 7 will be a redesign.

17. buccob

Posts: 2975; Member since: Jun 19, 2012

that's actually not the point of all this... the point is getting easy publicity and awareness through Apple's popularity. In fact, they will be more recognized when he iPhone 6S comes out

4. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Too Late... lol

5. Penny

Posts: 1860; Member since: Feb 04, 2011

True to their craft, that is smart marketing indeed. They're taking the opportunity to promote their brand, 6S, at a time when people will be searching for 6S most. They don't care whether Apple goes with the 6S or 7, they're getting their publicity. Hell, they're spending Times Square type money on this campaign.

7. carlemillward unregistered

You'd think they realize there will be a 6s when 4s was released.

8. AlikMalix unregistered

This is bs, "6s marketing" doesn't give a crap about iPhone naming - just using it to market themselves - quite clever... Just like the others who use Apples name to promote themselves in advertising: Samsung especially.

9. mixedfish

Posts: 1561; Member since: Nov 17, 2013

No one here considered that the iPhone 6S will completely crush their search position in Google, which is quite devastating if theyre really a 'small' business.

12. Penny

Posts: 1860; Member since: Feb 04, 2011

I did consider that and it is a valid concern, but I think that's why they're making the most of it to gain exposure. They'll definitely be pushed down a bit in search engine rankings until interest in the iPhone 6S has cooled down.

10. 99nights

Posts: 1152; Member since: Mar 10, 2015

Uhhh lol

11. SonyOwner unregistered

Plot twist: 6S Marketing owned by Apple.

13. azimesmail

Posts: 264; Member since: Nov 23, 2014

They should just call it "iPhone", instead of giving it a numbered model.

14. phonehome

Posts: 812; Member since: Dec 19, 2014

Sure. Like Goliath will listen to David so easily.

15. Hatshipuh

Posts: 163; Member since: Aug 09, 2012

Wow people in here really think this company cares for the name of the iPhone for real... But it's a good move of the marketing company. This shows that their marketing company can do good marketing with sites like phonearena doing their work for them.

16. gsv619

Posts: 54; Member since: Apr 04, 2014

News 1: Apple sues 6s Marketing for using 6s in the name. News 2: Apple takes over 6s Marketing.

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