Shots fired: HTC exec claims Samsung "doesn't stand for anything except for profit", Xiaomi not a rival

When it comes to HTC and Samsung, both companies already went all-in with their flagships for 2015. We are all familiar with the specs, the design, as well as the features of both the Samsung Galaxy S6/S6 edge and the HTC One M9

What now remains for both prominent and well-known smartphone slingers is to outwit and sell more devices than one another in an improvised market war. Just like in any other war, all means are acceptable when it comes to one's goals. 

One of the first shots in this marketing war just got fired by Idris Mootee, HTC's new Chief Marketing Officer, in an interview. According to him, Samsung is a "a massive brand and enterprise" that "doesn't stand for anything except for profit". The reason for these claims is his belief that the South Korea corporation has always failed to establish an emotional connection between the consumers and its phones. 
Meanwhile, Apple has been "super successful" in this regard, according to HTC's high-ranking executive; it's also said that HTC will go for a similar strategy with its new One M9.

Mr Mootee also spoke about Xiaomi and its marketing model, claiming that it's doubtful the Apple of China will ever make it to the US. What's more, he stated that its business strategy "has a very short lifespan".


It was also revealed that HTC probably won't release a low-end, entry-level device in 2015. "That's not the business we're in", Mootee claimed.

source: Adage via SamMobile

FEATURED VIDEO

86 Comments

1. MrKoles

Posts: 368; Member since: Jan 20, 2013

Look who is talking...selling the same since 2011 for horrible prices.

7. chistoefur

Posts: 103; Member since: Nov 05, 2012

???????

27. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

It is only fair to applaud Samsung a great deal for coming out with fantastic hardware this year (even if they used the iPhone for a little inspiration in design). As for HTC, they came out with a phone that still didnt improve upon the design of the HTC One M7. That's an issue. Also, there aren't any important elements that truly differentiate the M9 from the competition, where the gs6 edge blew people away. Let's be honest, HTC basically knows Samsung is about to kill it and is jealous. But this is good for the HTC fan. The future will prove that HTC now understands they will need a stronger effort for next year.

51. willard12 unregistered

You were saying something about inspiration in design... http://www.phonearena.com/phones/Samsung-ATIV-S_id7463/photos?image=37769

77. engineer-1701d unregistered

just wish it was not windows.

64. epdm2be

Posts: 827; Member since: Apr 20, 2012

Samsung's S-series have also been more of an evolution than a revolution since the S3. So the same holds true for Samsung. I, for one, see no reason to upgrade to an S6 from my S5. My S5 is equipped with the official wireless charging back which discretely thickens the device so that the ugly protruding camera gets recessed. Then there's the lolipop issue (uggly IU, no real feature improvements compared to Kitkat+Touchwiz, etc...) Then there's the fact that perfomance-wise everything from an S4/Z1/M7 (snapdraggon 600) upto S5/Z3/M8 is still very performant for the majority of end-users. And is still able to run ALL the current software at reasonable pace. I predict that 2015 will be a bad year for EVERY player in the field. That beyond the first batch (the MWC-effect) not much will be sold. We need true advancements in battery-power to have a next storm of sales.

72. DillWeed

Posts: 150; Member since: Mar 14, 2014

Don't you see that you are just justifying your decision? Lollipop brought MAJOR changes. It is arguably the biggest jump in sw tech maybe. Not talking about 64 bit only, but native compiling and hundreds of performance tweaks. snapdragon 800/801 is 28nm tech that are left so far into the dust by Exynos 7240 that no one has even thought to compare the two in tests. The real reason why you shouldn't upgrade, is that in two years someone has to pry the dam thing open and replace the battery. Also the sad story of the lost removable storage. I won't buy this s**t, but your reasons are not that great.

95. sgodsell

Posts: 7563; Member since: Mar 16, 2013

The S5 was a great device as well. However the new S6 is a revolutionary step. Especially in the energy consumption area. The new S6 64 bit Exynos 7420 processor (octa core 2.1 Ghz) is using 35% less energy (14nm manufacturing), plus the new DDR4 1552 MHz RAM has not been used on any mobile device before, is also using 34% less energy. Also the new S6 is using the fastest emmc 5.1 storage on the market, and it is consuming 50% less energy as well. Not to mention the S6 has the highest density display at 577 dpi with its 2560x1440. But they didn't stop there Samsung also changed the camera aperture to F1.9. The older S5 has a 1920x1080 disply, with a 2.5 Ghz SD 801 processor with 2 GB of DDR3 RAM (933 MHz), and the storage is emmc 5.0. The part where you wrote "We need true advancements in battery-power to have a next storm of sales" In fact the new S6 has a smaller battery (2550 mha) then its predecessor the S5 (2800 mha). Samsung could have up the battery for the new S6, but decided to show people that the new S6 will run longer then the previous S5, because all the new components are saving energy. The new S6 is laptop speeds now. Plus the new VR stuff will run so much faster and with better power conservation on the S6.

73. amasog

Posts: 552; Member since: Aug 22, 2013

the gs6 edge blew people away. THE MOST RIDICULOUS JOKE OF THE CENTURY!!

8. arch_angel

Posts: 1651; Member since: Feb 20, 2015

htc prices are actually really good for what you get .

17. TyrionLannister unregistered

It depends on the country. Here, the M7 costs more than S5.

38. arch_angel

Posts: 1651; Member since: Feb 20, 2015

in the us a new m7 32gb 305$ and s5 32gb 580$

41. Limbopope

Posts: 63; Member since: Aug 12, 2014

In Ireland at least the 2014 HTC vs Samsung prices with the m8 (think you meant the m8 not m7) vs the s5 on my network Three off contract is 520 vs 600 euro

42. arch_angel

Posts: 1651; Member since: Feb 20, 2015

i meant m7 because tyrion said that the m7 cost more than a s5 in his country maybe he meant m8 idk.

43. TyrionLannister unregistered

Here it's like this: S4 16GB: 280$ M7 32 GB( no microSD): 540$ S5 16 GB: 500$ M8 16 GB: 750$

45. arch_angel

Posts: 1651; Member since: Feb 20, 2015

holly s**t i don't like those prices

47. MrKoles

Posts: 368; Member since: Jan 20, 2013

If I had to guess, I would say you are from the central or eastern part of Europe.

78. engineer-1701d unregistered

what country is that.

93. srgonu

Posts: 566; Member since: Feb 13, 2012

Compare M8 with S5, not M7

65. epdm2be

Posts: 827; Member since: Apr 20, 2012

I got my S5 for 399 euros which was at that time an offer I couldn't refuse. An S4 costed at that time 249 euros. The S5 is so much better (especially with the wireless charging cover). The M7 was never my consideration I was looking into that M8 though. That Ultrapixel system is IMHO not so bad really. But when I got that 399 € offer... my decission was made very quickly. I think for 399 that S5 is a fantastic device. For 599 it's overpriced.

44. MrKoles

Posts: 368; Member since: Jan 20, 2013

Well, in Central Europe (where I live) M8 is the most expensive flagship of 2014. Blame whoever you want, the government or the economy, that is a fact. And no one is going to buy an HTC if there is iPhone for less or the same amount of money.

46. arch_angel

Posts: 1651; Member since: Feb 20, 2015

lol so true

55. tedkord

Posts: 17463; Member since: Jun 17, 2009

I'd buy the M8 over the iPhone if they were the same price.

61. arch_angel

Posts: 1651; Member since: Feb 20, 2015

I did but i paid contract price

79. engineer-1701d unregistered

i tried using ip6 last night to look up something and you cant even highlight a search bar to delete the first part stupid iphone copy and paste crap

15. LifeSucks

Posts: 54; Member since: Jan 15, 2015

"SAMSUNG DOESN'T STAND FOR ANYTHING EXCEPT FOR PROFIT" And HTC doesn't?! Then why the f**k didn't they take out the 4 MP camera in the M8?! Why only now?! (I'll tell you why! It's called bloody Return on Investment that all for-profit companies want!) Why don't they use AMOLED displays like Motorola when people like them more?! Why the bloody hell they still have a 1080p flagship in 2015?! #RageQuit

70. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

They should really be saying that to Apple.

91. CaptainDroid

Posts: 8; Member since: Jan 14, 2014

nailed it.

19. IT-Engineer

Posts: 576; Member since: Feb 26, 2015

Looks like HTC is butt hurt because of Samsung's new phones stealing all the media... Well there was a time when i bought an HTC phone, it was HTC Legend, a very long time ago.

40. sid07desai

Posts: 290; Member since: May 03, 2012

yes exactly. M7 owners were laughing at M8 owners. Now they both will laugh at M9 owners. No improvements except for camera and still that ugly black bar with HTC logo. As if the design is not enough to convince someone that its an HTC device. I was expecting them to get rid of the black bar and put a 5.2'' QHD. But shame on you HTC for saving money by using that same old 1080p display of M8. Oh and if the only improvement you are going to provide is the camera, then atleast make it OIS! This year belongs to Samsung in terms of Android flagship sales.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.