Shipments of under $150 unsubsidized Android models to hit 339 million by 2015

Shipments of under $150 unsubsidized Android models to hit 339 million by 2015
Now that we have seen the gold standard price for high-end Android handsets snuggle in at a hair under $300 on contract, market intelligence firm In-Stat has crunched some numbers and has come to the conclusion that 339 million units of low priced Android phones will be shipped in 2015. As far as In-Stat is concerned, a low-priced model is one that costs less than $150 unsubsidized. According to In-Stat, the only platform that smartphone users are able to purchase for less than $150 without a contract is Android.

The company's Research Director, Allen Nogee, says that low-cost Android phones will be at blame for the widening of the dreaded fragmentation that has been a pox on the platform. Nogee says that most low-cost Android phones will be released with Android 2.2 or Android 2.3 aboard and despite the price, offer a good amount of features, memory and processing power. Android 4.0 requires handsets to have more a more powerful processor with larger memory which makes it very unlikely to see Ice Cream Sandwich in a low priced Android unit. And that leads to a big gap between high and low-end Android models.

In-Stat's report,  Less is More: The Worldwide Emergence of Low-Cost Android Smartphones, predicts that low-cost Android models will continue using the EDGE network in coming years and have processors clocked at 600MHz or less under the hood as those cost less than $10 per unit. The report also suggests that manufacturers will use the "gray market" to buy some parts to avoid having to pay royalty or licensing fees for parts under patent. Companies expected to compete in this segment include Motorola, Huawei, Samsung, MicroMax, Spice and ZTE

source: In-Stat via BGR

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14 Comments

3. iShepherd

Posts: 38; Member since: Oct 17, 2011

Was I imagining things when some of your posts a while back actually seemed reasonable? Have you gone back to being a lunatic? I like how Android offers manufacturers the ability to cater to different markets, not just the market where people like to pretend they're rich. Considering my feature phone from 6 years back cost $199 off-contract and ran a proprietary OS with barely any 3rd party software, these $150 phones are cheaper and a thousand times better even if they never get upgraded beyond froyo. Most apps on the market are still compatible with froyo and will probably stay that way for some time.

4. willardcw4

Posts: 170; Member since: Oct 01, 2011

iOS will never have a majority of the market unless they cater to those 'users' you're talking about... Good job at being 2nd place..

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

BTW, I did not rate your comment, taco bell. So, you mean the same market that the free iphone 3GS and 99.99 iphone 4, both 8GB, cater to? I mean, look at the Atrix 4G for 99.99 - that sucker is dual core with more memory - far better deal than those iphones I just mentioned....

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

Even the captivate is free to 99.99, depending on where you look, and that is a better phone then those lower priced iphones.

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Both Atrix phones and the Inspire....free to 99.99.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

of course, this article is on unsubsidized ANdroids and I was mentioning subsidized...my bad.

7. Sackboy117

Posts: 178; Member since: Oct 17, 2011

mommi! mommi! look at dis!!1, eric schchchchmitdddt had his face on the penny!!!! mommi! mommi! apple will sue bechchchcauze steve jobs had his face on the $100 bill first!!!mommi!!! MOMMY!!!! wers my water gun >:-(

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

Nope, that is Lincoln....are you ok?

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

if you ever got your head out of your ass you would realize that the bulk of the non US/europe world is made of poor countries. Africa and china being chief among them. 99.9% of those people cant afford expencive phones. So this is a good step in the right direction to start getting all those people connected to the world more, which will increase their education, and help them find ways of making their lives better with access to the internet and other features of smartphones. And i know your a diehard ibot, but a 150 no contract android phone has more features and abilities than your 3gs. Judging by that standard, your 3gs should be free OFF CONTRACT. Try voice commands and 3d turn by turn directions on a 3gs or even a 4... or heck, the 4s still doesnt have real navigation. but yet.. all these cheap androids you are making fun of does. who is more dumb? the person buying the cheap android that does 80% of what the nicer ones do, or the person buying the over priced iphone that doesnt even do what the cheap androids can do?? hmmmm.. and they have the same sized screen!!! lololol

11. Sackboy117

Posts: 178; Member since: Oct 17, 2011

um hi

12. ivanko34

Posts: 617; Member since: Sep 04, 2011

hey Taco at this price you can now buy a cellphone and stop pretending you own an iphone

14. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Is that all you got taco cabana ? Ignorant like always

* Some comments have been hidden, because they don't meet the discussions rules.

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