Sculley: Jobs considered Apple phone as early as 1984

Sculley: Jobs considered Apple phone as early as 1984
Former Apple CEO John Sculley said that the late Steve Jobs was considering a Mac phone as early as 1984. That was the same year that Apple released its first Macintosh computer. Sculley left Apple in 1993 and now runs Sculley Brothers, a firm that invests in entrepreneurs. He was asked during a television interview whether the rumored low-cost Apple iPhone would "compromise" the vision that Jobs had for his iconic smartphone.

While Sculley answered that it would not be a compromise to broaden the product line, he also doesn't see Apple offering a $100 phone. Instead, he envisions the company instead working to improve its top-shelf model. Comparing Apple to car maker BMW, Sculley says that Apple doesn't go after low-price buyers. The former Pepsi executive says that Apple's installed base would buy a higher-priced phone with a bigger screen.

While pointing out that he doesn't have inside information, Apple's former CEO said that with the smartphone industry maturing, we could see a wearable device from Apple. The company has been filing for the iWatch trademark in different countries around the world.

source: Forbes

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17 Comments

1. mss1988

Posts: 40; Member since: Apr 19, 2012

Jobs also invented wheel back in prehistory era. :P

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Yeah, the iWheel right? Attached to the iCart.

9. good2great

Posts: 1042; Member since: Feb 22, 2012

lmfao!!! funniest comment in awhile.

10. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

This is just funny :P Who wasn't thinking about the future? The problem is just is the technology there yet or not. Talking about what Jobs wanted to do in the past is just a laughing stock

17. linaresx

Posts: 101; Member since: Jun 13, 2013

Not the wheel just the curves on the wheel.

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Thank God it does not happen can anything imagine Apple start suing Motorola brick phone and every one now must use either iBrick Phone or nothing...

3. aryanfr1

Posts: 125; Member since: Jan 24, 2013

Jobs considered demoracts and republican Jobs considered Teleporting device Jobs considered Viagra Jobs considered Barack Obama Village Idiots But did jobs also knew that he was going to have cancer from so called his invention "foolish people"

4. kostas12ldb

Posts: 51; Member since: Feb 18, 2013

If there was no iPhone, we would have been stuck with Windows Mobile 6.1 Do not forget that Apple started the fire of "powerful" handsets, so please try not to throw it at ppl like Steve Jobs, who was a great mind (not inventor, but extremely visionary). This comment comes from someone who owns an SGS4, but respects them all.

6. Daftama

Posts: 641; Member since: Nov 03, 2012

You have done nothing different than the original person I have s4 I give it to jobs not Apple if it wasn't for Jobs Apple would be history even though they were the first all touch smart phone palm term and others where but Apple did what many tried and failed was that fire they created something simple made it great other followed and are making it better... Its time to step it up. As much as I hate Apple iPhone love the mac and ipad hate the iphone... But they deserve it for they started n if Sammy is copping who well let it be as long as it better and works and Apple copping them or Nokia copping or note or LG oh well let then better for the consumers idiots argue about a phone like they r the cep of the company

8. aryanfr1

Posts: 125; Member since: Jan 24, 2013

You are correct that Steve Jobs should not be mocked but I am mocking those who waana gain attention from unwanted primitive thoughts.I was a previous iPhone owner until galaxy S4. And for me I have a clear vision for my gadgets as in high end Phone its Android and for a Tablet its "iPad"

12. darkkjedii

Posts: 30900; Member since: Feb 05, 2011

Well said. Best post yet, and most mature by far.

5. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Yes sure! Keep dreamin apple!

11. cdgoin

Posts: 614; Member since: Jul 28, 2010

I am sure he along with Al Gore invented the internet too. what a load of complete BS.

13. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Now make an article about CEO of other companies who considered making a phone. Thanks

14. DonkeySauce

Posts: 194; Member since: Dec 03, 2011

Who cares about Sculley's opinion. He almost drove Apple out of business. Next, an interview with Gary Forsee.

15. Jeromeo

Posts: 135; Member since: Jan 11, 2010

BMW doesn't go after low price buyers?! Explain the 1 Series!

16. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Analogous to a BMW, eh? Well, as a previous owner of a BMW I would hope not. It was pretty and came with a high price tag... It was the ultimate driving machine. (When it worked.) Nothing but electrical and mechanical issues. Back on topic though, the word "considering" has different connotations. Are we talking an idea? A concept sketch? Or, a fully fleshed out design?

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