Samsung’s new official commercial shows off the Galaxy S5’s water and dust resistant qualities

With ads like these, it is no wonder Samsung is able to find mass appeal with its product line of devices like the Galaxy S5. The new flagship has all sorts of attributes that customers will find attractive, from Samsung’s S-apps, to the new fingerprint scanner, to being water and dust resistant with an IP67 certification.

That is not all the Galaxy S5 has to offer though. In our review of the latest and greatest from Samsung, we were impressed with the S5’s display, fast performing camera which takes nice quality photos, and the overall user experience and performance we expect of a high-end device.

Samsung’s ad campaign follows its features to the “fifth” power, hence curiosity⁵ followed by relief⁵, something that we suspect parents will be fond of if they have active families that like to play with garden hoses and help bake cakes in the kitchen.

We shared Samsung’s Ultra Power Saving Mode video a couple days ago (time⁵), and frankly, the theme of these ads, tied to the music of Lykke Li’s Get Some, is an example of how to relate to the customer base, even if their real lives are no reflected in the ads.  Where these succeed is in reflecting what people perceive to be positive experiences in life.  So far to us, this looks like a winning combination.

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