Samsung’s new official commercial shows off the Galaxy S5’s water and dust resistant qualities



With ads like these, it is no wonder Samsung is able to find mass appeal with its product line of devices like the Galaxy S5. The new flagship has all sorts of attributes that customers will find attractive, from Samsung’s S-apps, to the new fingerprint scanner, to being water and dust resistant with an IP67 certification.

That is not all the Galaxy S5 has to offer though. In our review of the latest and greatest from Samsung, we were impressed with the S5’s display, fast performing camera which takes nice quality photos, and the overall user experience and performance we expect of a high-end device.

Samsung’s ad campaign follows its features to the “fifth” power, hence curiosity5 followed by relief5, something that we suspect parents will be fond of if they have active families that like to play with garden hoses and help bake cakes in the kitchen.

We shared Samsung’s Ultra Power Saving Mode video a couple days ago (time5), and frankly, the theme of these ads, tied to the music of Lykke Li’s Get Some, is an example of how to relate to the customer base, even if their real lives are no reflected in the ads.  Where these succeed is in reflecting what people perceive to be positive experiences in life.  So far to us, this looks like a winning combination.

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42 Comments

1. TechFreak123

Posts: 85; Member since: Feb 25, 2014

Great commercial from Samsung, as always.

9. maherk

Posts: 7007; Member since: Feb 10, 2012

they went against the grain, instead of showing that you can use the phone under shower or when swimming, they wanted to show that it can survive the typical accidents phones face every now and then. Samsung marketing team once again show why they are the best.

11. james004

Posts: 486; Member since: May 15, 2013

so i guess people can stuff dough in phone earphone and call samsung for hardware issue. LEGIT!!! /s

23. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Ones again: The power of Samsung is not so much in the marketing, but because THEY HAVE, WHAT TO do marketing about. Not like HTC to do marketing of the cheap ALUMINUM , because there is nothing else.

40. verty

Posts: 132; Member since: May 07, 2012

Word!!!

2. BCMWorld

Posts: 60; Member since: Mar 24, 2014

Superb

3. BCMWorld

Posts: 60; Member since: Mar 24, 2014

Superb

4. Omarc07

Posts: 574; Member since: Nov 12, 2012

Well my new s5 messed up tested it out dropped it in a glass of water screen turned black wont turn on at all greaat I berly bought it yesterday. I guess ill be getting an htc m8 today. I remember when I had my xperia z it never let me down I took it swimming plenty times always kept working good afterwards, sucks my s5 crapped out in the first try.

7. phljcnth

Posts: 559; Member since: Apr 30, 2012

Lol nice try

8. maherk

Posts: 7007; Member since: Feb 10, 2012

nice story bro, you could've worked on the story line a little bit more, but it is good enough for a Hollywood drama movie.

12. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

here, let me try: Oh man, my new HTC M8, just got it today and accidently tripped and my phone flew out of my hands and landed inside of my blender, then my cat got scared and jumped up on the kitchen counter and turned on the blender. I'm so mad man, I thought the HTC had such great build quality that it could survive the blender. I'm taking it back man and getting the SGS5.

29. Omarc07

Posts: 574; Member since: Nov 12, 2012

Dam that sucks I would never put my phone in a blender =O

25. Omarc07

Posts: 574; Member since: Nov 12, 2012

Well like I care if u believe me now its all coming back it was actually a glass of vodka I was so drunk anyways yes it really did mess up I think cuz it was alcohol not water.

26. Rydsmith unregistered

What the hell did I just read?

27. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

Oh, now it's vodka... Tell us more details.

28. Omarc07

Posts: 574; Member since: Nov 12, 2012

Naaa and yes it was a vodka tonic. Woke up w massive hangover phone completely dead In glass w vodka sucks I went to a party I was showing off I had a new phone..

30. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

First you say you put in a glass of water and the screen instantly turned off and wouldn't come back on, then you claim it was actually Vodka and you woke up with the phone being in a glass of vodka. Yea the SGS5 is a piece of crap because it can't handle being submerged in Vodka for several hours while it's owner is passed out, lmao.

31. Omarc07

Posts: 574; Member since: Nov 12, 2012

My fault yes I admit I passed out -_- but eh wateva

32. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Don't worry. I got totally s--tfaced Friday night celebrating my birthday lol. It happens.

34. Omarc07

Posts: 574; Member since: Nov 12, 2012

Yea lol it happens

33. maherk

Posts: 7007; Member since: Feb 10, 2012

am glad you took by my advice and worked a little bit on your story lol

35. Omarc07

Posts: 574; Member since: Nov 12, 2012

I didnt work on it its just all coming back SLOWLY I was so fkin drunk I lost a new phone did some things with guy friends ima prolly regret forever yes worse nite of my life...

36. maherk

Posts: 7007; Member since: Feb 10, 2012

go write a book about your story, enough with your BS.

37. PapaSmurf

Posts: 10457; Member since: May 14, 2012

LOL I know where this is headed.

13. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

Pictures? No, of course not. Xperia Z reliable? Let's talk about screen quality and battery life...

15. maherk

Posts: 7007; Member since: Feb 10, 2012

you forgot the self destruction feature which bends your phone or cracks your screen. Actually Z2 was considered by the United Nations as a mass destruction weapon.

16. maherk

Posts: 7007; Member since: Feb 10, 2012

sorry I meant the Z1, Z2 is still not available to prove us wrong.

19. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I must warn you about the HTC One M8. It actually can be quite dangerous to your neurological health. I was taking a picture with mine and I zoomed in to see things better. I don't know what happened, but the image kept zooming and zooming until there was only one giant ultra pixel on the screen. It was like looking into some spooky forbidden world that humans are not supposed to see. My brain couldn't really process what was happening and I had a blackout. I woke up with a massive headache and now I am afraid of touching my HTC One M8 again, in case the giant ultra pixel ghost world is there waiting for me. So beware, the same thing may happen to you. This phone is haunted I think.

41. verty

Posts: 132; Member since: May 07, 2012

Go get a life.... lazy bones...hehehehehe. I laugh in Taiwanese

42. affeelelou

Posts: 1; Member since: Apr 22, 2014

did you repair your samsung s5?

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