Samsung's market share tops Apple in Q2, but feels the pressure from Chinese makers

Samsung's market share tops Apple in Q2, but feels the pressure from Chinese makers
Despite commanding 26.8% of smartphone shipments in Q2, against 16.4% for Apple, Samsung is facing headwinds for the remainder of the year, according to research firm TrendForce. Not only is smartphone sales growth stagnating, forecast to be just 8.2% this year, compared to 26.5% for 2014, but it is reaching a plateau, too, and "vendors are likely to face serious challenges when shipping their products in the near future," comment the analysts.

Shrinking overall market pie is not the only worry for Samsung, however, as the up-and-coming Chinese vendors are nibbling away at its offerings on the low- and mid-range ends, with Huawei projected to be the first phone maker there to hit 100 million handsets shipped for the year. Despite that it's on the way to miss its 100 million target, Xiaomi is also doing pretty well, shipping 34 million handsets in the first half, and becoming the fourth largest phone maker in the world. Out of the Chinese brands, Lenovo's ragtag product positioning and model portfolio has pushed it down to sixth place, and at least 20% decline in shipments is expected with it.

As for Apple, TrendForce reiterates that the upcoming iPhone 6s and 6s Plus will have enough novelties in them to offset the fact that the design will stay the same. The research firm cites the new A9 processor as an advantage, plus a 12 MP camera and the Force Touch screen tech, as well as the fact that it will be the first time Apple will ship its gear with 2 GB LPDDR4 memory. Apple's iPhone shipments are thus expected to grow at least 15% this year.

source: TrendForce via CNET

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9 Comments

1. Zylam

Posts: 1817; Member since: Oct 20, 2010

Google needs to rally HTC, LG, Sony and Samsung into a world wide Android one push. They should release quality cheap phones with SD2xx to 4xx, 5inch wvga, 2gb ram etc for 99. With the software coming directly from Google all the oems need to do is make sure the screen and cameras are good and do some marketing. This will keep them Safe from the Chinese theat. I really want an HTC SD4xx stock Android 5inch phone with a good screen and large battery for 99.

3. TheGunnyPT

Posts: 252; Member since: Feb 12, 2015

Yep. If LG/Sony/HTC don't get together under a banner Android is basically gonna be known as "Samsung" (besides for us techies, heck there is people out there that don't even know the Nexus line) The ones who would benefit from it would be HTC/Sony.. especially those.

2. Loubielou

Posts: 603; Member since: Jul 11, 2012

The Chinese people seem not like to be ripped off by Samsung as they over value there phones,Samsung put to many applications on phones you never use,just wish in Europe we had the same number of phones to chose from,but people seem to be frightened to give the Chinese phones makes a chance because of the untrust in there phones

4. Kruze

Posts: 1285; Member since: Dec 30, 2014

Actually, many people in China over value Apple more than their local brands. And people don't trust Chinese brands is because they're close-minded as f**k and keeps getting thrusted by the likes of Samsung and Apple.

5. fyahking

Posts: 1146; Member since: Jan 28, 2015

They like anything that is no Asian, including their men. That's why Apple killing it in Asia.lol

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

What Chinese phones in Europe? You kidding me? They are almost non existent and the few of them that are sold aren't sold officially or supported officialy from the Chinese companies. If they wanted to sell officially their phones in Europe, with LOCAL support, LOCAL warranty, MARKETING, trust me none of them would be as cheap as they are in China. There is a reason you don't go to a store in Europe and see many Chinese phones. Its a huge investment in a market already dominated by Apple and Samsung for many years.

6. kryme

Posts: 469; Member since: Oct 24, 2013

they better hope google dont take selling phones serious..... motorola was dying and google touched it and now moto e g x is a big thing

7. ausnote4

Posts: 40; Member since: Nov 25, 2014

Bring a 6.4' phablet with note 5 hardware and i will line up for it. Come on Samsung

9. darkkjedii

Posts: 31054; Member since: Feb 05, 2011

C'mon Apple, make me wanna by an s+ this year. I'm pulling for you to hit it out the park. Don't ground out to 2nd.

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