Samsung's global market share estimated to fall in 2018 for the first time ever (not including 2016)
Samsung is being challenged on the high end by Apple, whose popular iPhone X costs $999 to $1,149. On the low-end, a large contingent of Chinese manufacturers is churning out budget priced handsets that are selling quite well.
If Strategy Analytics is right, next year will see the first year-over-year decline in Samsung's smartphone shipments ever, not including 2016. That was the year when the Samsung Galaxy Note 7 fiasco took place. Due to issues with the batteries placed inside the Galaxy Note 7, several units exploded and caught on fire. The phablet was recalled twice and the entire year was a wipe out as far as Sammy was concerned.
Samsung is estimated to ship 315 million smartphones in 2018, good for a leading global market share of 19.2%. Apple is expected to be second, shipping 234 million iPhone units next year. That will be good for 14.3% of the world-wide smartphone market next year, up from an estimated 14% for 2017. Huawei will be third, despite passing Apple for the second spot in smartphone sales this past summer, according to Counterpoint Research. Huawei's global market share will be 10% and Oppo will be next with 7.8% of the world-wide smartphone market. As we pointed out, these figures are based on estimates from Strategy Analytics for next year.