Samsung's Galaxy ads on the beach land it a water-resistant lawsuit


Samsung is in cold water Down Under with the Australian regulators, as it apparently aired hundreds of TV ads flaunting that certain Galaxy phones can be used under water on the beach. Needless to say, the water-resistance section of device manuals usually says explicitly that the IP certification is only good for water, and a fresh one at that, not other liquids, and certainly not sea water.

The Australian Competition and Consumer Commission (ACCC) claims that Samsung hasn't done the testing that is needed to claim their Galaxy phones will be water-resistant in the situations depicted in the ads - taking pictures under water in the pool or on the beach - and thus is misleading the potential customers.


If levied, the ACCC fines would amount to about $7 million or about 10% of Samsung Australia's turnover. The regulator says that some customers have been denied warranty service for issues related with water-resistance . Samsung said it has honored all warranty repairs according to the Australian law, so the misleading ads saga Down Under is likely to be continued.


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6 Comments

1. pimpin83z

Posts: 391; Member since: Feb 08, 2019

Based on that ad, I didn't hear or see anything about water resistance or taking pictures under water. If people thought the phone was water resistant to salt water because they on the beach in the commercial (even though they were not in the water), that's on them.

2. afrohoxha

Posts: 232; Member since: Mar 13, 2014

So if there is a fire in the background, in a phone commercial, one must assume it's fire resistant...nice logic

4. Ninetysix

Posts: 2944; Member since: Oct 08, 2012

Dumb comment. How are you comparing that to the Samsung ads where they specifically display the IP rating of the phone? Your comment will be valid if the ad specifically says "fire resistant" and fire warranty claims are denied. some sample of the ads. Samsung already removed most of their deceptive ads.https://www.androidauthority.com/samsung-false-advertising-water-resistance-1005989/

6. afrohoxha

Posts: 232; Member since: Mar 13, 2014

Well, PA should've showed those videos instead of the actual one then. Why link a video if it doesn't represent your content?

3. cmdacos

Posts: 3969; Member since: Nov 01, 2016

Not sure if Australians are aware but there are fresh water beaches in the world...

5. oldskool50

Posts: 962; Member since: Mar 29, 2019

The suite is stupid and holds no water. And yes pun was intended. The ads show exactly where the phone could be used and how and the instruction manual tells where you shouldn't. Samsung is legally sound on this one. Drop dead Aussie!

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