Samsung, Huawei and Apple remained the top three smartphone manufacturers last quarter

Samsung, Huawei and Apple remained the top three smartphone manufacturers last quarter
Samsung remained on top of the smartphone world during the third quarter as data from Counterpoint Research reveals. For the period from July through September, Samsung delivered 78.2 million units up 2.5% from the 76.3 million handsets it shipped during the second quarter of 2019. On a year-over-year basis, the growth came to 8.4%; the manufacturer shipped 72.3 million phones during the same quarter last year. Samsung's market share remains at 21% as it has throughout the year. During the same quarter last year, Sammy had a 19% slice of the pie. The manufacturer had success with its mid-range Galaxy A series that focuses on photography and long battery life.

Huawei, despite being handicapped by being banned from its U.S. supply chain, still managed to deliver 66.8 million phones during the three-month period. That was a hefty 28.5% year-over-year gain and 18% higher than the number of handsets it shipped during the second quarter this year. Huawei owns 18% of the global smartphone market, up four percentage points from last year. The manufacturer's international business might have been impacted by the U.S. supply chain ban because it prevents Huawei's latest models from downloading Google's core Android apps like Maps, Search, the Play Store and more. The Huawei Mate 30 line and the foldable Mate X both have an open-source version of Android pre-installed. However, a wave of patriotism in China helped the company increase its shipments of phones in the country by an amazing 66% on an annual basis during the third quarter; in China, Huawei's Q3 market share was 42.4%. 

Little known Realme had the strongest growth among the top seven smartphone manufacturers during the quarter

In third place during the quarter was Apple; the latter shipped 44.8 million iPhones, down 4.5% from the 46.9 million handsets that were shipped during the same quarter last year. Because Apple starts shipping its latest models during the calendar third-quarter, there is no reason to compare Q2 numbers with those for Q3. We can point out though that the iPhone's 12% share is the same as the share it had during the third quarter of 2018.

Oppo and Xiaomi were the fourth and fifth largest smartphone manufacturers during the quarter, respectively. The former delivered 32.3 million units from July through September, compared to the 33.9 million shipped during the same quarter last year. On a sequential basis, Oppo's shipments rose by 1.7 million phones. The company's worldwide market share has fluctuated between 8% and 9% over the last few quarters and is now at 9% (same as last year). As the quarter was coming to an end, the manufacturer released the sequel to the Reno, which features the "Wedge." The motorized pop-up selfie camera allows the Reno 2 to sport a screen-to-body-ratio of nearly 88%.

Xiaomi, with an 8% slice of the global smartphone pie, is known for its value for money approach in developing markets like India. The company shipped 31.7 million phones from July through September, down 4.8% from the 33.3 million it delivered during the same time period in 2018. It also was a slight decline from the 32.3 million shipped during the previous quarter. Another Chinese manufacturer accounted for 8% of the global smartphone market during the quarter, Vivo. That figure was flat with the firm's market share during the third quarter last year, and the second quarter of this year. Vivo showed growth both on an annual and sequential basis with gains of 2.6% and 16% respectively. Overall, Vivo shipped 31.3 million handsets in the quarter.

Lastly, Chinese manufacturer Realme had some strong growth during the quarter although it was starting from a small base. The company shipped 10.2 million phones during the three months, up more than seven-fold from the 1.2 million it delivered during last year's third quarter. It was also more than double the 5 million it shipped during the second quarter of this year. Realme has tripled its tiny market share from 1% of the global market during Q2 to 3% at the end of Q3.

Overall, 84.7 million handsets were shipped during the third quarter. That is a huge 25 million or 22.8% decline year-over-year. On a sequential basis, the decline comes out to 8.7% But there is potentially good news coming. With carriers widening their 5G coverage, more consumers are expected to transition to 5G next year and they will need to purchase 5G compatible phones. Ericsson predicts that by 2025, there will be 2.6 billion 5G mobile subscriptions worldwide.



1. ShadowSnypa786

Posts: 622; Member since: Jan 06, 2017

Samsung at the top for another year and its truly deserved, can't see what Samsung come up with the S11. Apparently it will have its own night sensor Well done to Huawei still coming 2nd even after all the issues with the US

6. CrapGame

Posts: 2; Member since: Nov 29, 2019

So BBK is really No.2 with 73.8 million in sales across Oppo, Vivo and Realme. I don't know what Oneplus and IQOO sales numbers are but they would likely push BBK close to Samsung's figure. All that without being available in the US market. I wonder what Samsung and Apple figures would look like without the US market?

2. tbreezy

Posts: 165; Member since: Aug 11, 2019

Let’s see that profit share now :D they love talking market share, but let’s see who’s actually make real money in all of this!

4. sgodsell

Posts: 7568; Member since: Mar 16, 2013

Real money, vs less or small money, is still money. Over 60% of the global smartphones are now from Chinese OEMs. Many are very inexpensive, and if they weren't making any money, then they wouldn't be making them at all, period. Look at RealMe is an off shoot of Oppo, or OnePlus as well. RealMe was only established back in May 4, 2018, which is another Chinese smartphone company.

7. tbreezy

Posts: 165; Member since: Aug 11, 2019

Most of them are funded by the state, they don't really count. In actual fact, making money on the phones is not a big deal for those OEMs as many of them are selling high end hardware on the cheap and make their money on customer data anyway. Apple still control +60% of the mobile phone profits in terms of devices sold and ACTUAL money made from devices sales in the bank.

11. CrapGame

Posts: 2; Member since: Nov 29, 2019

They're not funded by the state but believe whatever you want. The article is specifically about unit sales and not profits. You're desperately grasping at straws. You'll probably be asking about Hilary's emails next.

5. Vancetastic

Posts: 1753; Member since: May 17, 2017

I know that huge corporations making giant profits sure makes my heart beat faster!

3. sgodsell

Posts: 7568; Member since: Mar 16, 2013

First of all Realme, which is a Chinese company, is an off shoot of Oppo. It was founded in May 4, 2018. Second IDC and Gartner both showed that Apple didn't drop as much as Counterpoint has shown. Apple only saw a 0.6% drop in sales. Not the significant drop that Counterpoint mentions here. Third, the Chinese smartphone companies are continuing to erode all the other non Chinese smartphone companies, except for Samsung, and to a lesser extent, Apple.

8. Poptart2828

Posts: 460; Member since: Jan 23, 2018

BBK pushing boundaries and getting the sales and recognition it truly deserves.

9. Vokilam

Posts: 1368; Member since: Mar 15, 2018

Once again, these numbers only tell half the story. Can we please list ASP numbers for the market share. Who wanna bet Apple is leading by a huge gap. Samsung and Huawei maybe “selling” lots of phones, but I can bet their ASP is around $250. Where’s Apple is the one actually selling flagships with asp above $650.

10. iushnt

Posts: 3152; Member since: Feb 06, 2013

This article is not about ASP. Some different article will be there for ASP.

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