Samsung to "significantly" invest more on bada, but Android will remain its dominant OS

Samsung to
We know that bada has no market in the US, and there's no clear path for Samsung to bring it over, but we still like to keep people updated on the OS. It is Samsung's baby, and it has had a pretty nice run in other regions and now it looks like it may get even more of a push. This was a story that we missed during MWC, but it seemed interesting enough that we thought we'd pass it along now.

Samsung has obviously been killing it with its Android portfolio, and it has also reaffirmed its dedication to Windows Phone, but it seems that the Korean company still has big plans for its own mobile OS, bada. In an interview with Bloomberg, Samsung senior vice president of product strategy, Juha Park, said that the company is planning to invest "significantly" more in bada, and that Samsung wants "to have a full range of portfolio for Bada, from high-end to mass-volume segments.”

Samsung did see relative success with bada last year, selling somewhere between 8 and 9 million units worldwide. We say "relative" because of course the Samsung Galaxy S II alone has sold over 20 million units worldwide since April 2011, but of course Android demand far outstrips bada in many markets. Still, it should be interesting to see what Samsung has planned for bada, especially in regards to the possible merge with Intel's Tizen, which is said may be the precursor to bringing bada to the USA. 

source: Bloomberg



1. quakan

Posts: 1419; Member since: Mar 02, 2011

What ever happened to the guy who was in love with Bada on here? He'd love this article haha.

9. windowsRocks

Posts: 155; Member since: Oct 28, 2011

Android > iOS > Windows Phone > Bada > RIM > Symbian

14. quakan

Posts: 1419; Member since: Mar 02, 2011


15. Eingild

Posts: 203; Member since: Apr 19, 2011

Totally irrelevant.

24. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I just find it amusing that someone with the name "windowsRocks" has WP 3rd on the list.


Posts: 74; Member since: Aug 10, 2011

I thought that too. Maybe he's a Windows OS fanboy instead of Windows Phone! heee

26. Adianshadows

Posts: 66; Member since: Nov 22, 2011

it was peterlfromsweden... he is greatly missed. he got flamed on too hard and boycotted PA.

2. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

It would be interested to see another OS to rise. I wouldn't mind to see more option for the consumers

4. quakan

Posts: 1419; Member since: Mar 02, 2011

I feel the same way. I like iOS and Android but now I just feel a bit bored with them because I'm so accustomed to both. I'm ready for the next new and fresh OS to come around and bring some life to the party.

12. ph00ny

Posts: 2068; Member since: May 26, 2011

i'm curious to see where tinzen stands in all of this

17. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

i disagree, wp7, ios & android are more than enough. There's already enough trouble getting developers to support all the platforms.

21. BuckeyeCadet86

Posts: 78; Member since: Oct 26, 2011

Bada doesn't have a ton of native app support but does support HTML 5 which is cross platform. Eventually I see app developers using HTML5 for most of their apps, even though they will still have to develop an iOS one so Apple can control it through the app store.

3. gp284

Posts: 120; Member since: Feb 25, 2012

This is kind of random but does anybody know if the original galaxy tab 10.1 will get ICS? Sorry for the randomness but this is the newest Samsung post so....


Posts: 1461; Member since: Mar 09, 2010

I think Windows, IOS, Android will dominate. Samsung just trying to reduce license fees. It's all good because I'd like to see a Moto Galaxy Nexus....we would get Qwik updates, a great radio 3g/4g signal and all day battery life. Windows phones will catch on in the future I think. I have looked at a windows Focus in the past and that thing is pretty slick. If that's the worst of the windows phone's line getting better look out.

13. ph00ny

Posts: 2068; Member since: May 26, 2011

you obviously haven't had a motorola's last few offerings worst android devices ever


Posts: 187; Member since: Feb 10, 2012

hmm.. pretty interesting! i like bada but i dont want to spent my money with it because the os apps still lack. but i can say that the os still feels snappy and fluid. if samsung would invest more in bada someday bada could a tough contender. if samsung would push through!

7. mrnathan

Posts: 1; Member since: Mar 02, 2012

There's a difference between "significantly investing more" and "investing significantly more". Reminds me of the "iPad 2 seized from Chinese law enforcement" story. Can they really not afford an editor here? Not even for the headlines?

8. GeekMovement unregistered

if they can make bada OS more appealing than it is now (which visually looks somewhat similar to the android OS atm), I might like to take a try when if it ever comes to the states. So impressive to see Samsung balancing with all these different OS! Good job keep up the good work Samsung.

10. technoblasters4

Posts: 4; Member since: Mar 02, 2012

11. Tmachaveli

Posts: 425; Member since: Apr 01, 2011

O pete where are you?

16. hotspot

Posts: 7; Member since: Jan 25, 2012

people who buy/use bada ..i think they even know what is smartphone..they only buy bada running os..bcz of the brnd title samsung..they evn dnt knw wat plt4m its running..lolz

22. BuckeyeCadet86

Posts: 78; Member since: Oct 26, 2011

Really, it took me 5 minutes to read this post, it would have taken you all of 2 more seconds to spell those words correctly.

18. Evil_SaNz

Posts: 259; Member since: Oct 20, 2011

gallito mk2?

19. belovedson

Posts: 1061; Member since: Nov 30, 2010

i think bada would survive in the states if its not a smartphone but a featurephone and let it work with android api's

20. Gothbeard

Posts: 54; Member since: Jun 28, 2010

Go and have a look how many apps for Bada in Samsung app store, and this is after almost 2 years. Dead in the water. Just a good feature phone OS.

23. Glim12808

Posts: 394; Member since: Oct 26, 2011

Wow so many rumors swirling around Samsung! First there was a rumor that Big S was going to give up on Bada for Tizen. Then came the rumor that Bada and Tizen will be merge. So now Bada and Tizen will co-exist? Also, there was this rumor that Big S will give up on WP completely to focus their efforts solely on Android. Then 3 days ago, WMPowerUser published an article based on an interview from a Samsung insider saying that it is committed to the Windows 8 platform of pc, tabs, and phone. Wow I'm getting dizzy! LOL!

25. sadaivadai

Posts: 156; Member since: Nov 22, 2011

Dear Samsung , first give 2.0 update for my S8500 .

28. iEpic

Posts: 8; Member since: Mar 03, 2012

I'm actually Korean, and I'll like BADA to actually rise amognst the Phone OSes. Remember, SAMSUNG is from South Korea.

30. haikallp

Posts: 319; Member since: Feb 10, 2012

remembered Samsung saying something similar to this last year..action samsung, we wanna see action!

31. marchels14 unregistered

i had a friend who had wave 2 and i tested it ,it looked very god and it was smooth.cant wait for next bada device ,maybe it will support dual core,or quad core but that is unlikely.

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