Samsung to lose head of US mobile business marketing


Reports say that marketing chief Todd Pendleton is about to leave Samsung's US mobile branch after almost 4 years of working for the company. It is said that the other people on his team have also either left Sammy or have been transferred to other departments.

Mr. Pendleton and his team are the ones responsible for the "The Next Best Thing" marketing campaign, which is a prominent ingredient in the recipe for the Galaxy S3's success. The chief was one of the people to testify in the Apple vs Samsung patent trial, where he claimed that Sammy's flagship was prosperous not because it copied the iPhone, but because of his team's work on the marketing campaign.

Neither Samsung, nor Pandleton have commented on the reports, though, the sources are supposedly believable. Speculation is that Samsung has been losing execs, expecially in the US, because it hasn't been doing great this last year, especially in the mobile department. While the company expects the Galaxy S6 and S6 edge to break its sales records and wow the world, it may be that some of its executives are not entirely on board with that premise.

source: CNet via SlashGear

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39 Comments

1. E.N.

Posts: 2610; Member since: Jan 25, 2009

Supposedly Samsung relations with the US branch has been on the rocks, seeing as they blame US executives for their slouching sales. Not surprised at all that he's leaving http://9to5google.com/2015/02/26/samsung-tensions-fall/

7. sgodsell

Posts: 7034; Member since: Mar 16, 2013

Samsung sales in the US actually rose. They didn't decline. Most of Samsung sales declining have been from places like India and China. Which Samsung took a major hit from these two largest markets. That's because they both have their own home grown manufactures.

13. NexusX

Posts: 613; Member since: May 16, 2013

i think the samsung knows better whether sales have risen or tanked in the US than you. you think this guy gets fired for no reason?

16. E.N.

Posts: 2610; Member since: Jan 25, 2009

The question is did he get fired or did he quit?

37. engineer-1701d unregistered

the last 2 years of commercials suck not interesting i couldn't even tell you one now other than the gs3 barista and mirror cast.

36. engineer-1701d unregistered

i loved the gs3 vids but the rest just suck a ss, bring in the new younger group of market people

2. androiphone20

Posts: 1654; Member since: Jul 10, 2013

If Samsung has anyone to thank it has to be these guys, guess they did have their time

3. Kruze

Posts: 1285; Member since: Dec 30, 2014

Because of the sales declining?

4. E.N.

Posts: 2610; Member since: Jan 25, 2009

It doesn't have to be creative, it just needs to stick. And it has.

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

you completely changed your comment

6. Kruze

Posts: 1285; Member since: Dec 30, 2014

Decided to post a more simple comment instead of a long one. My apologies. But you're right on comment #4 though.

10. boosook

Posts: 1442; Member since: Nov 19, 2012

No more than 8 minutes in boiling water, or the egg will be overdone. D'oh! You completely changed your comment!!! :)

8. Techfriend

Posts: 34; Member since: Apr 16, 2014

Meanwhile iphone 5c explodes in New York man's pocket.Erik johnson suffered third-degree burns after his iphone 5c exploded in his front pocket.johnson's burns were so intense that he had to stay in a burn unit for more than a week.More checkout Aol.com

9. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

Honestly, that's what I call a cool story bro. Such a riveting tale, I honestly copy and pasted it to word, saved on my hard drive, backed it up on a jump drive, drove to the bank, put the jump drive in the safe deposit box, and will leave it there until my kids turn about 12 (when they can actually state their age, and ask what it is I'm showing them), when I will pick it up, put it in an old USB drive reader and relay this cool story to them and tell them, "kids, this is what a cool story should look and sound like...not like the stories your generation tells."

11. SuperNova

Posts: 649; Member since: Jan 15, 2015

Apple is behind this because they always wooed Samsung's senior employees many times. But let him go to work in that trojan horse company, we don't need a traitor here.

39. willytbk

Posts: 252; Member since: Aug 15, 2012

Dafuqqqqq

12. SuperNova

Posts: 649; Member since: Jan 15, 2015

Apple is behind this because they always wooed Samsung's senior employees many times. But let him go to work in that trojan horse company, we don't need a traitor here.

14. NexusX

Posts: 613; Member since: May 16, 2013

the next big thing campaign is played out now that apple is making bigger phones

20. ryq24

Posts: 874; Member since: Oct 17, 2011

I bet a chinese company will hire him.

22. promise7

Posts: 894; Member since: Jul 03, 2013

"The Next Best Thing?" I thought Samsung's slogan is "The Next Big Thing."

35. Trex95

Posts: 2377; Member since: Mar 03, 2013

38. engineer-1701d unregistered

thats by design its curved and super thin bezels so they dont want the palm of your hand pushing things when your holding it duh wow can people be that stupid to not think about this before they post.

40. soldier820

Posts: 115; Member since: Jan 27, 2015

Ok, soooo I don't get it on what is the big deal. Hire me SAMSUNG ..... I will make sure you company slogan will go throw the roof. OKKKKKK

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