Samsung

Samsung to lose head of US mobile business marketing

posted by Paul.K / Mar 06, 2015, 8:32 AM

Samsung to lose head of US mobile business marketing

Reports say that marketing chief Todd Pendleton is about to leave Samsung's US mobile branch after almost 4 years of working for the company. It is said that the other people on his team have also either left Sammy or have been transferred to other departments.

Mr. Pendleton and his team are the ones responsible for the "The Next Best Thing" marketing campaign, which is a prominent ingredient in the recipe for the Galaxy S3's success. The chief was one of the people to testify in the Apple vs Samsung patent trial, where he claimed that Sammy's flagship was prosperous not because it copied the iPhone, but because of his team's work on the marketing campaign.

Neither Samsung, nor Pandleton have commented on the reports, though, the sources are supposedly believable. Speculation is that Samsung has been losing execs, expecially in the US, because it hasn't been doing great this last year, especially in the mobile department. While the company expects the Galaxy S6 and S6 edge to break its sales records and wow the world, it may be that some of its executives are not entirely on board with that premise.

source: CNet via SlashGear

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39 Comments

1. E.N.

Posts: 2610; Member since: Jan 25, 2009

Supposedly Samsung relations with the US branch has been on the rocks, seeing as they blame US executives for their slouching sales. Not surprised at all that he's leaving http://9to5google.com/2015/02/26/samsung-tensions-fall/

posted on Mar 06, 2015, 8:38 AM 4

7. sgodsell

Posts: 7034; Member since: Mar 16, 2013

Samsung sales in the US actually rose. They didn't decline. Most of Samsung sales declining have been from places like India and China. Which Samsung took a major hit from these two largest markets. That's because they both have their own home grown manufactures.

posted on Mar 06, 2015, 8:59 AM 3

13. NexusX

Posts: 613; Member since: May 16, 2013

i think the samsung knows better whether sales have risen or tanked in the US than you. you think this guy gets fired for no reason?

posted on Mar 06, 2015, 9:36 AM 1

16. E.N.

The question is did he get fired or did he quit?

posted on Mar 06, 2015, 9:59 AM 0

17. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

You decide. http://www.androidcentral.com/five-samsung-mobile-us-execs-leave-company-reports-cnet http://www.reuters.com/article/2014/12/04/us-samsung-elec-moves-promotions-idUSKCN0JI05C20141204

posted on Mar 06, 2015, 10:17 AM 1

37. engineer-1701d unregistered

the last 2 years of commercials suck not interesting i couldn't even tell you one now other than the gs3 barista and mirror cast.

posted on Mar 06, 2015, 5:40 PM 0

36. engineer-1701d unregistered

i loved the gs3 vids but the rest just suck a ss, bring in the new younger group of market people

posted on Mar 06, 2015, 5:38 PM 0

2. androiphone20

Posts: 1654; Member since: Jul 10, 2013

If Samsung has anyone to thank it has to be these guys, guess they did have their time

posted on Mar 06, 2015, 8:41 AM 0

3. Kruze

Posts: 1285; Member since: Dec 30, 2014

Because of the sales declining?

posted on Mar 06, 2015, 8:44 AM 1

4. E.N.

It doesn't have to be creative, it just needs to stick. And it has.

posted on Mar 06, 2015, 8:47 AM 1

5. E.N.

you completely changed your comment

posted on Mar 06, 2015, 8:51 AM 0

6. Kruze

Decided to post a more simple comment instead of a long one. My apologies. But you're right on comment #4 though.

posted on Mar 06, 2015, 8:56 AM 0

10. boosook

Posts: 1442; Member since: Nov 19, 2012

No more than 8 minutes in boiling water, or the egg will be overdone. D'oh! You completely changed your comment!!! :)

posted on Mar 06, 2015, 9:25 AM 0

8. Techfriend

Posts: 34; Member since: Apr 16, 2014

Meanwhile iphone 5c explodes in New York man's pocket.Erik johnson suffered third-degree burns after his iphone 5c exploded in his front pocket.johnson's burns were so intense that he had to stay in a burn unit for more than a week.More checkout Aol.com

posted on Mar 06, 2015, 9:20 AM 0

9. Ninetysix

Honestly, that's what I call a cool story bro. Such a riveting tale, I honestly copy and pasted it to word, saved on my hard drive, backed it up on a jump drive, drove to the bank, put the jump drive in the safe deposit box, and will leave it there until my kids turn about 12 (when they can actually state their age, and ask what it is I'm showing them), when I will pick it up, put it in an old USB drive reader and relay this cool story to them and tell them, "kids, this is what a cool story should look and sound like...not like the stories your generation tells."

posted on Mar 06, 2015, 9:23 AM 2

11. SuperNova

Posts: 649; Member since: Jan 15, 2015

Apple is behind this because they always wooed Samsung's senior employees many times. But let him go to work in that trojan horse company, we don't need a traitor here.

posted on Mar 06, 2015, 9:32 AM 1

39. willytbk

Posts: 252; Member since: Aug 15, 2012

Dafuqqqqq

posted on Mar 06, 2015, 7:23 PM 0

12. SuperNova

14. NexusX

the next big thing campaign is played out now that apple is making bigger phones

posted on Mar 06, 2015, 9:38 AM 2

20. ryq24

Posts: 874; Member since: Oct 17, 2011

I bet a chinese company will hire him.

posted on Mar 06, 2015, 10:23 AM 1

22. promise7

Posts: 894; Member since: Jul 03, 2013

"The Next Best Thing?" I thought Samsung's slogan is "The Next Big Thing."

posted on Mar 06, 2015, 10:29 AM 0

35. Trex95

Posts: 2377; Member since: Mar 03, 2013

http://www.cultofandroid.com/72195/sorry-samsung-galaxy-s6-may-major-hardware-fault/ Seems that Samsung Galaxy S6 is fail!

posted on Mar 06, 2015, 1:49 PM 1

38. engineer-1701d unregistered

thats by design its curved and super thin bezels so they dont want the palm of your hand pushing things when your holding it duh wow can people be that stupid to not think about this before they post.