Samsung to include OIS, Samsung Pay on entry-level and mid-range handsets

It is the first feature that phone buyers look for on smartphone cameras. And its inclusion on the specs sheet often brings a murmur of approval from knowledgeable smartphone fanatics. We are talking, of course, about Optical Image Stabilization, or OIS for short. This feature can make videos shot on a smartphone by the shakiest of people, look as steady as one shot using a tripod.

This year, it has been Samsung's mid-range smartphones that have kept it on top of the industry's list of market share leaders in emerging markets. To keep demand high for its non-flagship phones in these regions, Samsung has reportedly decided to add OIS to the rear cameras that adorn both its entry-level and mid-range handsets. For example, the Samsung Galaxy A5 (2016) and Samsung Galaxy A7 (2016) will both include OIS. The feature made its Samsung debut with the Samsung Galaxy Note 4, which was launched last year, It has been reserved for Sammy's high-end models since then, although that is going to change.

Besides OIS, another feature that will start appearing on the manufacturer's low and mid-range models is Samsung Pay. The mobile payment service is currently operating in South Korea and the U.S. and could expand to China, Spain and the U.K in the first quarter of 2016.


source: ETNews (translated) via GforGames