Samsung to include OIS, Samsung Pay on entry-level and mid-range handsets

Samsung to include OIS, Samsung Pay on entry-level and mid-range handsets
It is the first feature that phone buyers look for on smartphone cameras. And its inclusion on the specs sheet often brings a murmur of approval from knowledgeable smartphone fanatics. We are talking, of course, about Optical Image Stabilization, or OIS for short. This feature can make videos shot on a smartphone by the shakiest of people, look as steady as one shot using a tripod.

This year, it has been Samsung's mid-range smartphones that have kept it on top of the industry's list of market share leaders in emerging markets. To keep demand high for its non-flagship phones in these regions, Samsung has reportedly decided to add OIS to the rear cameras that adorn both its entry-level and mid-range handsets. For example, the Samsung Galaxy A5 (2016) and Samsung Galaxy A7 (2016) will both include OIS. The feature made its Samsung debut with the Samsung Galaxy Note 4, which was launched last year, It has been reserved for Sammy's high-end models since then, although that is going to change.

Besides OIS, another feature that will start appearing on the manufacturer's low and mid-range models is Samsung Pay. The mobile payment service is currently operating in South Korea and the U.S. and could expand to China, Spain and the U.K in the first quarter of 2016.

source: ETNews (translated) via GforGames



1. shaineql

Posts: 522; Member since: Apr 28, 2014

Samsung going boss mode.

4. Hallyu

Posts: 790; Member since: Jul 21, 2015

Samsung has always been in boss mode. Nothing is surprise.

26. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

But their mid range price game too stronk, $400 at least

2. lallolu

Posts: 734; Member since: Sep 18, 2012

The they will increase the price of their already expensive phones even the entry-level ones.

3. Hallyu

Posts: 790; Member since: Jul 21, 2015

Nice job. And some company doesn't even know how to integrate OIS in its high end smartphones yet.

5. DirtyDan23

Posts: 280; Member since: Aug 12, 2014


6. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Good Samsung :)

7. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Interactive active mode and steady shot in Z3 /Z4/Z5 is actually better than OIS. So who cares even if they integrate or not. Specially excellent on the Z5.

9. bur60

Posts: 981; Member since: Jul 07, 2014

Cuz z5 SUX with lowlight

11. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Right, that's why Sony A7 Mark II uses Interactive active mode and steady shot and not a 5-axis in-body mechanical stabilization, right?? You do know that A7 Mark II is a proper FF camera, unlike your mobile phones which pretends to have a camera. You would think if the so-called software stabilization was better, they would actually use it in their proper camera which costs cool $1,699 without any lenses.

17. pp007

Posts: 39; Member since: Nov 21, 2015

Sir, please tell us more..

14. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Says someone named XperiaZlover...

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Still isnt outselling anyone yet so it is something that matters to you I guess. Also in one video I saw, Steady Shot didnt help as much as you think it does, even on a 23MP setting. Auto-focus not quite as fast as the Note 5. The Xperia is a very nice device, but it isnt the end all of devices

24. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Xperia Z line-up has always been overpriced. I appriciate them.. but there's no way i'll pay more just because of it's brand name. I ain't sheep!

27. ninja_master

Posts: 306; Member since: Feb 27, 2015

no, You ain't a sheep. But you're an s-heep

25. bur60

Posts: 981; Member since: Jul 07, 2014

And don't get me wrong, i have owned z z1 z2 and now z3c, hoping for something better, but got the same dissapointing camera every year. They said z5 is gonna have a killer camera..... but no ois. With a tiny smartphone sensor you need ois.

30. catze86

Posts: 731; Member since: Dec 07, 2015

And their same Brick-like design.

32. TyrionLannister unregistered

Steady shot or any kind of EIS only works in video, not in photos. It's impossible to implement in photos due to basic physics.

8. rkoforever90

Posts: 477; Member since: Dec 03, 2011

and these so called mid rangers will be more expensive than last years flagships,

15. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Do you realise that Snapdragon 620 beats SD808?

28. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Except in graphics

10. hado86

Posts: 177; Member since: Oct 15, 2014

Google you picked the wrong time to scrub the Google play edition series. I'd kill for a galaxy s7 plus, no edge, with enyxos and 4gb of ram. Only software I want the choice of downloading from touchwiz are the music, video, and camra apps.

12. det_bradlee

Posts: 163; Member since: Jun 08, 2015

Does the addition of Samsung Pay mean including MFT or only NFC?

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Its MST and it should be both.

13. Alan01

Posts: 645; Member since: Mar 21, 2012

Well, that is the beauty of Loop Pay. Even without NFC, Sammy can go to MST and users will still be able to run the service. Regards, Alan F.

16. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

And what's even more beautiful is it's Samsung exclusivity.

18. vliang86

Posts: 337; Member since: Oct 05, 2015

Damn, I wish Apple does that too for small iphones

19. hwb01

Posts: 355; Member since: Apr 17, 2014

What if with the new phones Apple also announced a refresh of the 2 year old ones? 5S and 5C with Force Touch and NFC would make for fairly good midrangers

21. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Yeah, and still sell them the same as the iPhone 6S. Because with Apple, low specs doesn't necessarily mean low price! *LMAO*

31. ibend

Posts: 6747; Member since: Sep 30, 2014

afaik 6c will have applepay support but no forcetouch (or OIS of course).. but 6c is just new iPod + 4G modem + NFC that cost $200-$300 more than iPod

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