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Samsung takes top spot for customer loyalty in smartphones

Samsung takes top spot for customer loyalty in smartphones
The Korean giant is taking leads beyond its dominance in market share and drawing stronger brand loyalty across the spectrum, beating Apple at its own game.

For the first time, Samsung grabbed the top spot in Smartphones, displacing Apple’s longstanding hold on that position. Apple’s brand loyalty has long been touted as a strength, even in the face of Samsung’s dominant market position. Behind Apple was LG in third place. Nokia and Sony tied for fourth.

Samsung takes top spot for customer loyalty in smartphones
How big is the gap between first and second place in smartphones? It is significant according to Robert Passikoff, president of Brand Keys, the company behind the survey. The survey itself is fairly substantial, sampling 39,000 people.

One would think that Apple’s standing was safe when it came to laptop computers, but that is not the case. Samsung now shares the number one spot with Cupertino. The rest of the field was closely tied together by Asus, Sony and Toshiba (tie), Acer and HP (tie), Lenovo and Vizio (tie) and Dell at the bottom of the list.

Also gleaned from the survey was customer loyalty in the tablet category where Amazon’s Kindle leads the pack by a comfortable margin, and again, Samsung tied Apple for second place. Apple’s iPad fared no better in the e-reader category where the Kindle reigns supreme as well, followed by Barnes & Noble’s Nook.

The trends are revealing the differences in how in-demand innovation is from consumers when it comes to electronic devices in all categories.

source: Venture Beat

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