Samsung is developing its own GPUs for low-end smartphones

Samsung is developing its own GPUs for low-end smartphones
Despite Samsung’s heavy reliance on Snapdragon processors in the US, the majority of the South Korean giant’s international smartphones actually ship with the company’s own Exynos chips inside, the Galaxy S9 series being just one example of this. If a new job listing is anything to go by, however, it appears Samsung wants to take this one step further by also developing its own GPUs.

Specifically, the company is hoping to develop a new range of graphics processing units that will initially be used for its low-end smartphones, possibly in a bid to cut costs. However, as the brand evolves its technologies, its own GPUs are expected to make their way into various other products such as self-driving vehicles and possibly IoT offerings. Additionally, though, if the GPUs prove popular enough, Samsung could eventually introduce them into its flagship smartphones, something that would only help increase profit margins even further.

The job listing in question fails to reveal any specific timeline for the development of the new GPUs but, considering the brand is hoping to embrace upcoming technologies, Samsung could publicly reveal its first offerings within the next two to three years in time for the mainstream debut of future technologies.

Moving forward, for the time being, Samsung is expected to continue using ARM’s Mali line of GPUs in its smartphones. However, once the company beings making use of its own offerings, the brand would be better positioned against both Apple and Huawei, the latter of which also relies on ARM’s products.

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