Galaxy S10 sales are helping Samsung regain market share in China

Galaxy S10 sales are helping Samsung regain market share in China
Over the past three years, Samsung has seen its market share in China shrink drastically as local rivals such as Xiaomi and Huawei continued to grow. But thanks to the Galaxy S10’s release in March, the South Korean giant finally seems to be gaining traction again.

Samsung's market share is at its highest level since Q1 2018


According to data released by market research firm Strategy Analytics (via Pulse News), Samsung shipped a total of 1 million smartphones in China between January and March. This may not seem like much, but it boosted the company’s market share to 1.1% for the quarter, thus making it the first time Samsung has held more than 1% of the Chinese market since the first three months of 2018. 

The driving force behind this growth is the Galaxy S10 series. According to reports, the latest flagships are generating sales in China that are between 120% and 130% higher than those of the Galaxy S9 lineup, something that should bode well for Samsung’s future.

Last year, the company received an initial boost from Galaxy S9 sales. However, throughout the second quarter consumers quickly lost interest and Samsung’s market share dropped to just 0.8% overall. Things didn’t get any better during the third and fourth quarters of the year, either. In fact, the Galaxy Note 9 failed to impact Samsung’s sales and, overall, its market share declined to 0.7%.

Samsung Galaxy S10, S10+, and S10e

Samsung Galaxy S10, S10+, and S10e


This year, on the other hand, Galaxy S10 sales seem relatively steady and aren’t expected to drop suddenly any time soon. Moreover, the South Korean giant has also been investing heavily in its mid-range Galaxy A lineup, which is expected to drive growth throughout the rest of the year. 

The Galaxy A series should accelerate growth


As mentioned, the Galaxy A series is extremely important for Samsung this year. Although the company hasn’t confirmed it officially, the new devices are understood to have been designed with Chinese and Indian consumers in mind. After all, in the former Samsung wants to drive growth while in the latter the company hopes to stay ahead of rival Xiaomi.

Focusing on China, Samsung recently announced that it would soon launch the Galaxy A40s, Galaxy A60, Galaxy A70, and Galaxy A80 in the market. So far, the latest Galaxy A-branded devices have been well received internationally and it seems as though China is no different.

Samsung Galaxy A30 & A50

Samsung Galaxy A30 & A50


The Samsung Galaxy A60, which is due to be released locally on May 10th, has already proven a hit. As is customary in China, Samsung has already held limited pre-order sales twice and in both cases, the available Galaxy A60 stock sold out. The cheaper Galaxy A40s was also made available to pre-order on the same day and proved popular.

Samsung's Galaxy Note 10 could provide an extra sales boost


As Samsung continues to compete throughout the rest of the year, it’ll remain to be seen how its market share performs. But with the Galaxy Note 10 series set to arrive in August, the South Korean giant will most likely receive yet another sales boost.

Unlike previous years when the Galaxy Note line has consisted of just one smartphone, this year Samsung is reportedly preparing up to three separate models. These include a regular Galaxy Note 10 that’ll presumably be slightly smaller than the existing Galaxy Note 9, and a larger Galaxy Note 10 Pro that’ll power users looking for the ultimate smartphone experience. 

Speaking of the best experience, consumers living in areas with 5G networks should be able to benefit from a third model dubbed the Galaxy Note 10 Pro 5G. This version, as its rumored name indicates, is expected to borrow many of the Note 10 Pro’s characteristics and introduce support for 5G networks.

Samsung Galaxy Note 10 concept render

Samsung Galaxy Note 10 concept render

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8 Comments

1. mahima

Posts: 720; Member since: Nov 20, 2014

Here in our hometown, most premium phone user buy s series or note series of samsung galaxy. No iphone, no oneplus, definitely no xperia, midrange and low end are for chinese and some samsung

2. mahima

Posts: 720; Member since: Nov 20, 2014

Iphone 6 design to iphone x Galaxy s5 to s10 You can see the progress difference in both the series if you want to compare

3. sleepypandaeyes

Posts: 357; Member since: Apr 12, 2015

Considering the S10 was launched in late March, end of Q1, I would like to see where there market share stands in China after Q2

4. oldskool50

Posts: 769; Member since: Mar 29, 2019

Outside the US and some places in Europe, both apple and Samsung don't sell many premium models PERIOD. Example, in the Philippines where there are 150M citizens, on their largest telecom, they sold less than 100,000 iPhone's. At $1000+, the S and Note and any other phone, are simply not gonna sell very well. When you consider that in Samsung's home country, that selling 1M S devices is a big deal, it is because the galaxy S is priced out of reach of nearly the entire country. This is true of a lot of places outside the US. Because other countries don't have a system of debt like the US. In many country's you can't borrow money or get credit cards without some form of collateral. In the US they created a system that if you borrow and don't pay, you could be financially ruined for life or even jailed. Without credit, a person outside the US will not be able to pay cash of $1000 without saving it. So Sammy is happy because they once had China with 25% market and now they are barely even in the market now. No matter how beautiful a phone is, or how much you want it; if you can't afford it.

5. Totse2k15

Posts: 475; Member since: Feb 11, 2014

Skipping S10+ for Note 10. Still using my Note 4. ~Note for life

6. Knownhost

Posts: 78; Member since: Nov 13, 2017

The S series is sexy as hell, but it's overpriced, even with the S10E offering. The competitively priced A series will do more to improve their sales than any of their flagship phones.

7. iloveapps

Posts: 582; Member since: Mar 21, 2019

Samsung selling 1 million phones is really a good news but apple selling 10 million iphones is really doomed.

8. Krazyass69

Posts: 43; Member since: Feb 09, 2019

Because the XS series are not selling well given the fact that their upgrades over the X is nothing but a gimmick and the price is ridiculous

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