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Or in other words: Samsung sold more phones, but earned less money from them. The fault, interestingly, may lie in consumers' great interest in the Galaxy S8, which launched just last week. To accommodate for it, the company had to slash prices of its last (non-recalled) flagship, the Galaxy S7, but even with such measures sales of the device slowed down, presumably because people were waiting out for its successor's release. However, sales of its more affordable devices increased, and as a result overall device shipments saw growth as well.
However, Q1 2017 was still the second-best quarter for the company ever, in large part thanks to increased sales in both the semiconductor and display departments. Previously, the company forecast profits of 10.1 trillion won, or $8.8 billion, which it nearly reached.
Curiously enough, the company also made an interesting promise: a new flagship launch in the second half of the year. For those who don't know, this is something of a standard procedure for Samsung, which releases its Galaxy S flagships in the spring, and its Note flagships in the fall. Or in other words, the much-rumored Note 8 is most probably real, and launching in a few months. This isn't that big of a news, considering Samsung previously promised it won't discontinue the Note line despite the Galaxy Note 7's fiery problems, but it's nice to see a more official confirmation as well.
