The world's most popular mobile OS is Android, and Samsung is its prophet - so would begin the recap of our smartphone industry times a few decades from now. We kid, but Samsung is indeed selling more than anyone else in the Android world - out of roughly 257 millions sold with Google's mobile OS last quarter, Samsung accounted for about 82 million.
Be that as it may, have you wondered which markets are contributing most to Samsung's popularity and share of the market pie? Well, it turns out that these are none other than the good ol' USA, as well as the home turf of Southeast Asia - a real shocker. The US is Apple's homeland, so in Q3 of last year the iPhones dominated, as that was the first quarter of the new models release. Between March and May this year, however, the tide had turned, and it is Samsung going for the gold with the fresh Galaxy S6
duo leading the way.
Mid-period, in April, the iPhone 6
was still the most popular handset in the U.S, followed by the inertia of the S5
. In May, however, the S6 stepped on the throttle, and delivered a first place to Samsung for the period, according to data from research firm Kantar Worldpanel ComTech, released yesterday. Samsung's next stronghold is Southeast Asia, where it sold 5.5 million phones in the first quarter.