Samsung invites developers to code specifically for its devices, opens registration to first own conference

Samsung invites developers to code specifically for its devices, opens registration to first own conference
Samsung has officially announced its first big developer conference that aims to convince American developers to code not for Android in general, but specifically for Samsung devices. 

The event is scheduled for Oct. 27 - 29 in San Francisco, and will probably introduce programmers to APIs and tools to help them focus on developing for all kinds of Samsung devices, from phones to TVs and other electronics.

Samsung will hold some 40 sessions showing ways for developers to connect to its ecosystem, bake in support for Samsung services like the enterprise suite Knox or messaging platforms like ChatON.

Speculations have long run rampant that Samsung’s overwhelming share in the Android space opens up possibilities for the brand to compete with Google’s ecosystem. This event will be crucial in determining whether Samsung really has those ambitions. A key thing to watch would be whether Samsung really shifts the focus to developing specifically for Samsung rather than for Android.

Another possibility is for Samsung to use the conference to focus the attention of U.S. developers on Tizen, a platform that is still in development and that has been delayed multiple times, but is still expected to launch on a high-end commercial device by the end of the year.

The developer conference was originally announced in July, but the dates for it are only published now. Registration costs $299 and opens access to keynotes, sessions and a developer event.

source: AllThingsD



1. chunk1x

Posts: 248; Member since: Jun 25, 2011

Hope that one of the codes are for prevent their phones from exploding. :D

4. PunyPoop

Posts: 752; Member since: Jan 18, 2013

WOAH PA Why did you remove the Samsung Note 3 "without Optical Image Stabilization"??

6. chunk1x

Posts: 248; Member since: Jun 25, 2011

They stole the story from GSM Arena or something.

25. rusticguy

Posts: 2828; Member since: Aug 11, 2012

13. HansGoneInsane unregistered

Samsung is digging its own grave. If Samsung really thinks that they can mess with giants like Google, they really gone insane! Samsung's core competence is to copy successful hardware but certainly not to develop software. Google's, Microsoft's and Apple's software eco-system are so far advanced that Samsung's software will be crushed like a bug. Samsung will have to accept that they are just one hardware maker among many others in the Android world.

14. donfem

Posts: 708; Member since: Mar 30, 2011

Your opinion I guess. The entire post is devoid of any reasoning.

17. noler

Posts: 326; Member since: Aug 19, 2013

Samsung trolling

18. HansGoneInsane unregistered

Nope. I gave two reasons: 1. Samsung's core competence lays in hardware making, not software making 2. There are already 3 big players with great software eco-systems out there. ---> What extra value could Samsung offer its customers which is not already covered by another player? ---> Samsung could try to offer another combination of advantages that distinguish it from the other mayor players, but I don't see another combination that would create more value than there is already.

24. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Do you know one thing? Money is best Manager. They have the money at least as of now. So like any other business desirous of growing will diversify and venture into areas which may not have been their forte in the past but that doesn't necessarily mean that it will be in future too. ... never imagine/dream about future with present in view. If everyone did so then "3D printing" wouldn't be touted as next trillion dollar industry :) Money is Best Manager ...

26. Commentator

Posts: 3723; Member since: Aug 16, 2011

How did that work out for RIM/BlackBerry?

35. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Wrong sense of timing failed them i guess. Case of "Bad at TIME Management".

28. HansGoneInsane unregistered

Apple, Google and Microsoft have much more money than Samsung. Especially Microsoft has been one of the richest companies out there for decades but despite their money, they lost business to Linux, Google and Apple. Apple had only few money but became one of the most successful companies of the world with iPod and iPhone. Its not so much about the money but money surely does help :).

34. Shatter

Posts: 2036; Member since: May 29, 2013

Google doesn't have to let Samsung use Android. If they try turning into Apple Google will just give them the boot and let them use Tizen.

2. veer.d

Posts: 89; Member since: Jul 12, 2013

samsung pissing on google wall

3. fouadqr

Posts: 326; Member since: Nov 21, 2012

Android without samsung like WP without nokia ...

12. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

I think it's quite the opposite. Samsung without Android is like like WP without Nokia. They are setting themselves up for a big wake up call.

22. Googler

Posts: 813; Member since: Jun 10, 2013

Sony, HTC, LG, and others will take that slice of the pie without hesitation.

27. Commentator

Posts: 3723; Member since: Aug 16, 2011

A story I remember from a marketing class: Once upon a time, Wal-Mart says to Coca Cola: "Hey, we don't like you guys delivering your product to our stores in big, Coke-branded semi-trucks. Instead, you'll be delivering your product to our stores in big, Wal-Mart-branded semi-trucks, okay?" Coca Cola responds: "...You're joking right? Well, if that's the case, then we'll stop selling our product at Wal-Mart altogether." Question: Who won the argument? More pertinently, who is Wal-Mart and who is Coke in this situation?

33. Commentator

Posts: 3723; Member since: Aug 16, 2011

For the record, Coke won the argument: people don't go to Wal-Mart for the sake of going to Wal-Mart; they go to Wal-Mart to buy Coke. To that extent, I see Samsung as Wal-Mart and Google as Coke: people buy smartphones to make use of services. In particular, people buy Android smartphones to make use of Google services. I understand Samsung want to differentiate itself from other manufacturers, but people buying Samsung phones for their software is like people going to Wal-Mart to buy Wal-Mart branded "Generic-Cola." That's why Samsung would be insane to cut ties with Google at this point: Samsung didn't make Google/Android what it is today, Google/Android made Samsung.

5. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

Very nice :) Samsung are ensuring their future is secure with this one, getting developers on your side is very crucial.

9. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

So which part of GP do u call home? And Tsepz is short for Tsepo right?

37. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

Yep, it's short for Tsepo. I'm in Fourways, yourself?

39. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011


7. livyatan

Posts: 867; Member since: Jun 19, 2013

Android without Samsung - 110 million devices last quarter. It's NOTHING like Nokia-Microsoft situation. Samsung shipped around 70 million, while the total was around 180 million.

16. boosook

Posts: 1442; Member since: Nov 19, 2012

Are you sure? I wouldn't be so sure. There are alternatives. Recall that, compared to the average smartphone users, Samsung fanboys and "spec addicts" that spend their time running Antutu instead of really using the phone are only a small part, a very small one. The vast majority of users buy Samsung not because they like Samsung or are fans of the brand, but simply because they are advised to do so and they recognize the brand, because it is widespread. This happens because most users simply want "something that works" and to achieve this result they choose a brand they trust or they see advertised or that they see other people (their friends, their relatives...) use. This holds as long as their brand delivers what they need. And how does Samsung deliver what they need? Through Android. Android is mature, complex, the result of years of work by Google. A level that Samsung would take years to achieve. If Samsung dropped Android, users would simply move. Some would get an iphone, some would get a WP, most of them would get another brand like Moto, Sony, HTC and so on. Samsung needs Android as much as Google needs Samsung.

20. HansGoneInsane unregistered

I agree in general. What I disagree with is that Android needs Samsung. Maybe this is the case right now. In two years Android won't need Samsung as much as Samsung will need Android. The reason for this is that other hardware makers like Huawei, HTC or Sony can make equally good smartphones. Samsung knows that and tries to bound customers to it by introducing its own OS. But this strategy is doomed to fail because only a few of Linux-Geeks want Tizen and the already existing OSs are in a too strong position. My suggestion for Samsung: Accept that playing the media-hyped role of being Nr. 1 iPhone hunter is over. Don't waste resources but rather focus on making better hardware (maybe invent something cool).

29. pokharkarsaga

Posts: 556; Member since: Feb 23, 2012

This is the news that says Samsung needs Android but not its play store.Actually more Developers will be more attracted towards Samsung as it is a hardware+software company like Apple. Better early than late.

8. livyatan

Posts: 867; Member since: Jun 19, 2013

Actually, going szrictly by numbers of devices shipped, Android without Samsung is bigger than Samsung, Apple and Nokia COMBINED

11. tmcr7

Posts: 180; Member since: Nov 02, 2011

What device should they develop programs for? Samsung releases hundreds of models of the Galaxy line.

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