Samsung growing to top smartphone brand in Europe, iPhone slowing down in Europe in Q2 2012

Samsung growing to top smartphone brand in Europe, iPhone slowing down in Europe in Q2 2012
We’ve already seen the quarterly sales data of Android and iOS - major researchers like Strategy Analytics, IDC and Canalys all agreed that Google’s platform is winning globally, but now we have another missing piece to make the puzzle fuller. Kantar reports its monthly breakdown of smartphone sales and interestingly it also shows how strong Android has grown in markets like Europe and Australia. The iPhone in contrast holds its strongest ground at home, on US soil.

The whole report however contributes to a feeling that Apple better impress people with its next iPhone next month.

The biggest winner in Android world is Samsung which commanded 45% of smartphone sales in the UK, Germany, France, Italy and Spain in a 12-week period ending July 8th. Apple in contrast got a meager 16% of total sales. Actually, it’s Apple itself that first noted its weak performance in Europe, blaming bad financial weather and anticipation for its next device.

Kantar however found that there is another big reason for Apple’s weak sales on the Old Continent:

“An important point here is that there is very little difference in price between an Apple iPhone or an Android phone in the U.S., so the choice is made purely on what the consumer wants, not what they can afford, whereas in Europe, Apple continues to command a price premium over Android. With recessionary pressures as they are in Europe this is likely to have an impact,” Kantar analyst Dominic Sunnebo said for Tech Crunch.

Still, the iPhone can brag about having the highest user loyalty with some 92% of all users planning to hold on to the Apple brand. It’s not so for RIM. The BlackBerry maker is only holding its positions steady in France, but hardly anywhere else.

source: Kantar WorldPanel ComTech via TechCrunch

Samsung growing to top smartphone brand in Europe, iPhone slowing down in Europe in Q2 2012

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189 Comments

1. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Good news! :)

5. TROLL

Posts: 4851; Member since: Apr 13, 2012

Really Good News!!!!

58. thebest

Posts: 231; Member since: Jul 08, 2012

i think you like SRK, he uses an ipad

176. TROLL

Posts: 4851; Member since: Apr 13, 2012

I really do!!!! But no the iPad......!

126. andro.

Posts: 1999; Member since: Sep 16, 2011

It really is,here in Europe Apple advertising is far less effective in influencing people,their are still some mindless ifan drones about but far less of them. Android having 68% and rising of the market share. Europeans like change,not just the same handset year after year from apple. 2 key factors in Europe also are that 2 year warranties in handsets are a legal obligations yet apple refuses to give anything more than one year,and also micro USB is the legal charger port only to be used and apple sticks fingers up at this also. This certainly influences peoples purchases in europe

2. kunyuk

Posts: 56; Member since: Jun 29, 2012

Bad news for Apple.

4. TROLL

Posts: 4851; Member since: Apr 13, 2012

GOOD!!!!

15. TortillaSlap

Posts: 43; Member since: Aug 05, 2012

its almost all bad news for apple these days. Cant say they dont deserve it.

38. taco50

Posts: 5506; Member since: Oct 08, 2009

How do you figure it's all bad news? I guess you're living in an alternate world where Apple does bad?

46. taz89

Posts: 2014; Member since: May 03, 2011

Its good news for both Apple and Samsung/android...

53. gallitoking

Posts: 4721; Member since: May 17, 2011

Apple retains 92% of customer and they say Apple doesnt cater to consumers.. right? I say doesnt cater to haters

74. TROLL

Posts: 4851; Member since: Apr 13, 2012

Smaaaart boy Apple. Once your in iTunes buying songs and apps from app store, your stuck. So why would Apple user's look elsewhere....! These are the basic non jail-broken user's, other's would migrate, the smart one's.

132. tedkord

Posts: 17093; Member since: Jun 17, 2009

There is actually something to that. My co-worker has commented in the past that he would really like to switch to an Android phone, but he's got so much money tied up in content from the app store that he doesn't want to repurchase. He is very happy that it looks like the next iPhone will have a slightly bigger screen. The small screen was one of his major complaints.

165. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Yup-per to being locked into the iEcosystem. A number of my co-workers are in the same boat. If they could have migrated their paid apps over to the RAZR at no charge (or a charge for a single migration app), they would be on the RAZR. But buying new apps on the Google Market/Play store is another $100 to $200 for them to eat. $100 to $200 isn't huge, but it is enough.

88. TortillaSlap

Posts: 43; Member since: Aug 05, 2012

shrinking market share.. lack of innovation.. their only hope is to litigate competition out of the market. If their suite on samsung fails, they are pretty much DoA without major revisions.. and since we know what OS6 looks like, your gonna have to wait another year at least to see "major revisions".

3. ryq24

Posts: 873; Member since: Oct 17, 2011

as long as iphone maintain its price, samsung will easily become the smartphone leader in the world.

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

In my opinion it is opposite, only unreasonably big price keeps iPhone popularity, because people thinks that if it is high priced then it is something premium, something that has a class, that it is some kind of 'elite' device and other bulls**t... I think if Apple will cut off iPhone's price, then iPhone's artificially inflated popularity-fashion bubble will pop!

13. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Very well said... 100% agree.

22. MeoCao unregistered

Haha clever man, you should be hired by Apple to replace Tim Cook.

27. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't know if this rule 100% works in US because in US iPhone is cheaper than in most parts of Europe or Asia, but in Europe that rule works 100%. For example in my country (all devices without any contract): iPhone 4S (16GB) cost is: ~ 840 USD Samsung Galaxy S III (16GB) cost is: ~ 782 USD HTC One X cost is: ~ 696 USD Is it normal? I guess NO!

34. thebest

Posts: 231; Member since: Jul 08, 2012

actually, iphone is not very expensive in usa and many people buy unlocked iphones from usa and sell it in other countries, the iphones also don't lose their value like the android phones, they have the same price for a year and the android phones get cheaper pretty quickly so apple's pricing is good for the immigrants but in you country, even the htc one x is costlier than the US iphone.....where are you from? india?

37. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I'm from Lithuania ( http://en.wikipedia.org/wiki/Lithuania ) and similar situation is not only in my country, but almost in whole Europe.

44. thebest

Posts: 231; Member since: Jul 08, 2012

its the similar situation in a few asian countries as well.....hong kong and usa get the cheapest iphones in the world and btw you can buy smartphones from usa through shipito, you can use their address and buy things from american websites and when the product arrives to their warehouse, they will ship it to you via fedex or dhl, you won't even need an american credit card, its like appointing a virtual cousin in the usa lolzzzz.....you need to buy more phones in order to save more money, my friends buy iphones together and save money in this manner.....you can get an iphone from usa, use it for many months and still sell it higher price, thanks to apple's pricing in your country

66. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I know that there is ability to buy over internet and safe a bit money, but i still don't wan't iPhone. :) But the situation in Europe just proves how overpriced iPhone is.

80. TROLL

Posts: 4851; Member since: Apr 13, 2012

Way overpriced midrange restricted phone.

82. thebest

Posts: 231; Member since: Jul 08, 2012

i agree with you, $840 is too much for the 16gb version and the anticipation for the iphone 5 is also reducing the iphone sales in europe, after the iphone 5 releases, it will dominate the market once again and thats also a good time to get an android phone because the prices will be slashed after the iphone 5 releases

56. gallitoking

Posts: 4721; Member since: May 17, 2011

thats what haters would say about the iphone... the 92% of happy consumer beg to differ..

69. thebest

Posts: 231; Member since: Jul 08, 2012

actually, almost all the apple users are very happy and satisfied with apple's products, i think that's what matters the most, i agree with you

110. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

happy because they are stuck and don't know any better :)

116. TROLL

Posts: 4851; Member since: Apr 13, 2012

Agree....

* Some comments have been hidden, because they don't meet the discussions rules.

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