Samsung executives met Wednesday in Seoul to discuss Design 3.0

Samsung executives met Wednesday in Seoul to discuss Design 3.0
Samsung executives got together in Seoul on Wednesday to discuss the future design of the Korean manufacturer's products. Dubbed "Design 3.0," Samsung is looking to make its products stand out and contain "positive values". But there is very little information to come out of the meeting. Yoon Boo-keun, Co-CEO and Representative Director at Samsung, told the media that during the meeting "new ideas on current design trend in the electronics market and strategies were exchanged. Everyone at the meeting agreed that consumers should be able to identify Samsung products easily."

Design 1.0 covers Samsung models prior to the Samsung Galaxy S III. Design 2.0 covers everything since, including the Samsung Galaxy S4, which uses Sammy's Nature UX. It is hoped by those who are partial to smartphones made by the Korean manufacturer, that Samsung moves away from its use of plastic no matter how durable it is. Pick up a Samsung Galaxy S4 and an HTC One and you can immediately feel the difference. And if you have ever held a Motorola DROID 4 in your hand, you see why fans of the DROID line say that they are built like a tank. Even Samsung's own employees are said to be tired of the same old plastic and wanted to use metal on the Samsung Galaxy S4 although that would have required a delay in launching the device, which was not an option.

Samsung cannot allow its success to cloud its judgment. The company must listen to what its customers want and many of them want a metal uni-body construction on the next Samsung flagship phone. And don't expect any changes for the Samsung Galaxy Note 3. Rumors have already spread saying that the phablet will be made of the usual plastic.

source: KoreaHerald, SamMobile via GSMArena



1. syedej123

Posts: 71; Member since: Jan 08, 2013

Samsung Galaxy S and Samsung Galaxy S2 were Design 1.0, while Samsung Galaxy S3 and Samsung Galaxy S4 are Design 2.0. Thus Samsung Galaxy S5 and probably Samsung Galaxy S6 will be Design 3.0. I believe that the design of the future Samsung smartphones should be decided by gifted designers and not by the company’s top executives.

3. chocolaking

Posts: 495; Member since: May 22, 2012

Great point of designer philosophy. but money drives the company. not design.

9. Rorschach

Posts: 83; Member since: Apr 26, 2013

I don't care what build version they're on as long as the materials are premium quality; kevlar, aluminum, polycarbonate, idc...

10. HDShatter

Posts: 1021; Member since: Jan 17, 2013

The S4 is made out of metal and polycarbonate. The band between the glass and back plate is alumnium, it was also their on the s3. It makes up a majority of the phones outer shell. The s3 black plate was made out of cheap plastic. On the S4 they upgraded it to polycarbonate.

21. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

no, the spine is plastic with a metallic paint covering it. Samsung confirmed the SIII to be made out of polycarbonate which Samsung doesn't impress me with.

12. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I agree with that. Innovation separates the men from the boys in the mobile industry.

20. chocolaking

Posts: 495; Member since: May 22, 2012

The " Smart Bomb" is gonna be in the 3.0 for sure! this is an ultimate feture of all time!

2. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Well done Sammy! This is great news if they make there devices like the one! Woooooo go Sammy!

4. HDShatter

Posts: 1021; Member since: Jan 17, 2013

What will the HTC fanboys switch to when the Note 3 comes out sporting higher quality materials than the HTC One?

17. TheBitterTruth unregistered


22. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

it's be great if Samsung gets a hold on their designing practices but if the Note III comes out sporting higher quality materials then HTC fanboys are still going to be holding on to the still fairly new One. besides not everybody will just willy nilly upgrade to a phablet.

5. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

They should start calling it iDesign 3.0

6. Diego!

Posts: 876; Member since: Jun 15, 2009

Hopefully they are including flexible screens in their new designs! :D

7. Taters

Posts: 6474; Member since: Jan 28, 2013

Hopefully they don't give in to the stupid reviewers and forum fanboys. Just continue to make low maintenance devices you never ever have to worry about that perform well. If using metal means nicks and scratches out of the box like the iPhone 5 and gaps and manufacturing delays out of the wazoo like the HTC One then don't use metal. To be fair, the Xperia P, ion, and T were extremely well made and used a lot of metal, yet no one jizzed about them even though the designs were great. That goes to show you how much people care about the use of metal.

8. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Actually if they used some decent quality metal it would be near impossible to scratch and dent. Phones like the HTC One and iPhone user very cheap metal that is near identical to what you would find in a soda can. This would be expensive but if for example the phones body was made out of tungsten you would never have to worry about damage.

38. heyhi

Posts: 137; Member since: Feb 19, 2013

agreed...Samsung doesn't need to use metal to make a beautiful phone....take Motorola's smartphones, the last Razr line, they are beautiful phones and seems durable as well.

11. Taters

Posts: 6474; Member since: Jan 28, 2013

HTC should learn from this. Instead of writing off the 10% of the market that hates plastic like they hate aids as Apple or HTC fan boys, like HTC wrote off their failures as Samsung puts to much money in marketing, Samsung has a freaking high level meeting to see if they can appease the plastic haters, which wouldn't have purchased the GS4 regardless even if it used metal. That is the mentality HTC needs to adopt. Stop making excuses and just improve as much as you can. No whining about how life isn't fair and I would love to have Samsung's marketing budget bulls**t.

23. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

you are such a blinded fanboy. the S4 launches made out of the same plastic and the damn near exact same design as the SIII while HTC radically changes and improves their hardware with the One and you think Samsung's working more to appease people like us? please Taters, please...oh and i'm pretty sure it's much more than 10% of the market that hates the plastic. i don't see how you could possibly be blind to even that realization.

24. Taters

Posts: 6474; Member since: Jan 28, 2013

Talk about blinded Fanboyism. Samsung went the full mile with the GS4. Sure they kept to some guidelines(um you have to or your shareholders will rip into you) but anything they felt like they could go all out on, they did. Of course you are either too blind or stupid to see that.

27. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

of course a Samsung fanboy would think that just bringing the specs up to par, trimming some bezeling that didn't belong in the first place, throwing some software tricks and gimmicks into it and calling it a day would consider that "the full mile" excuses, excuses. maybe you should actually read the article. so instead of "Innovation made simple" it should be "Innovation where the shareholders allow it" then huh?

29. belovedson

Posts: 1061; Member since: Nov 30, 2010

the ability to trim the bezel and put in a smaller higher resolution and much better screen is a huge feat. op top of that make the device smaller yet last longer even a bigger feat.

31. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the bezel thing really isn't that big of a feat. Motorola has it down to practically zero even with older displays. the slim/battery ratio is alright but naturally with newer, smaller components it's very conceivable. they should've kept the thickness and gave us more battery. people have been wowed by even thinner phones already like the Droid Razr which is one the most used phones in the US and it had larger components than what the S4 is using. people want a phone that'll last and last not something superficial and thin. they could've at least done what Motorola did and offered a thin 16GB model at the $199 price point and a MAXX'd 32GB model for $299.

43. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol double standards galore. Samsung should have offered a bigger battery at the cost of size and HTC shouldn't have? I didn't know you decided that. I would take the thinness every time thank you. What's next, they should have made it the size of the Xperia Z just to add front facing speakers? No thank you to both.

46. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

well if the size of the One isn't a big deal at all to most people while it doesn't even offer a larger battery then imagine if Samsung just passed on making the S4 thin and instead gave us a bigger battery or at least gave us a version with a bigger battery. they could do it. it would kind of be in line with what they're doing with the Mini and the Active. it could be the Galaxy S4 Pro or something.

42. Taters

Posts: 6474; Member since: Jan 28, 2013

I shouldn't even bother but going all out is easy to see if you are not a biased douche. I can break it down for you if you like but you will just ignore it. But any sane person will see this. Thinness high end Android handset tied with the Xperia Z check but they one up them by making it much more compact with a much better screen. Much thinner than the 9.3 of some other manufacturers that gets free passes on everything from you... In fact the 5 inch GS4 is more compact than the HTC One overall and that only has a 4.7 inch screen. Gorilla Glass 3. Check. Only handset to have it and from reports it is great. HTC who apparently goes the extra mile according to you decided to go one mile behind those lazy and cheap jerks Samsung by going with gorilla glass 2. how dare Samsung cheap out on us, they should have went Gorilla Glass 4! DDR2 ram. See directly above Octa core first ever big little processor in a phone and clocked high qualcomm 600 with ddr3. They went balls to walls for the consumers but of course HTC tried harder with ddr2 right and a lower clock right? 2600 mah battery in a 7.9mm body that is smaller than 4.7 inch phones. Oh I forgot that is nothing because the mighty HTC has 2300 mah in a 9.3mm body.... You can downplay the software and sensors all you want but the fact is, those things take time and money and Samsung is willing to offer them to their consumers out of their own pockets. Yet HTC is made out to be a hero for skimping out on us just because they used metal and Samsung is a villain. Okay there buddy...........

47. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

this is pathetic guy, i've been through most of this in the past with you. making a phone really thin isn't something that's really impressive these days. it's not hard to do or anything, it's just a design choice now. look at phones like the Droid Razr, the One S & the Oppo Finder. Samsung's late to the thinness party. now thickness gets you superior battery life and thickness gets you superior sound. people like those things. there really isn't a big difference between GG2 and 3. 3 has better scratch resistance but it can't take any more pressure than 2. it's by no means a deal breaker. oh you mean the RAM that doesn't perform any differently at all in benchmarks against the DDR3 memory Samsung is using? should i remind you who's phone has been associated with laggy behavior? great for Samsung for having their own stuff but last time i checked most S4's are being sold with Qualcomm's 600 and not the Exynos 5 Octa. they really went balls to the wall to give us everything that mattered huh? i wasn't even knocking Samsung on their specs but for you to insinuate that the S4's specs puts it ahead somehow in reality is a joke. oh, clock matters too huh? again who's phone has been talked up with words like lag and slowdown??? the reality is HTC doesn't have the budget to work with that Samsung does but all things considering HTC was able to transcend the previous standards they had for themselves and offer something truly competitive. the One was improvement across the board, in design, in their UI, in performance, in standout features. that's the whole mile. Samsung gave us a 2013 flagship with all the specs therein but with barely any improvement in design, barely any improvement in their UI, apparently they've gone backwards in reliable performance because i hear more about lag from the S4 than i ever did from the SIII but it's okay because there's a whole lot more software gimmicks for us to never use. i like how IGN put it in the opening paragraph for their review of the S4. "If the HTC One was a glimpse of Android's promising future of thoughtfully crafted hardware paired with elegantly designed software, the Samsung Galaxy S4 represents its poorly conceived and shoddily constructed past."

34. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Because HTC one X was a complete failure thats why they have to fix the broken elements of their phone..

13. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Time to re up Sammy, cuz like the iPhone all the galaxy's now look a like. Wow it looks just like last years model...don't keep doing what you criticized apple for. That'd produce a hypocrite.

25. Taters

Posts: 6474; Member since: Jan 28, 2013

They never did that until they found a 20 million seller. Even their GS2 original and GS2 LTE looked completely different. they never got credit for trying every design possible before so I don't see why they should get penalized by the mass for doing it, once. I really doubt the new standard is a complete refresh every year. Just don't make it EXACTLY the same like the iphone 4 and 4S were.

14. taz89

Posts: 2014; Member since: May 03, 2011

Where's this info that many of samsungs customers want metal uni seems to me the only people that are complaining are the techies which are a small minority where as the majority could care less as they end up using a case to customise the look of there phone aswel as protecting it..

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.